By David Poland email@example.com
Weekend Estimates by Kla-Boys & Aliedys
65% of this weekend’s Smurf audience were kids with parents. In that group, 65% were parents with kids under 12. It also appears that 2/3 of the audience was female.
Maybe all those boys under 12 were still going to see Harry Potter.
Boys over 12 were split between Cowboys & Aliens and Captain America, which did pretty well on weekend two, off “just” 61%. Thor, at this point in each comic book movie’s run, had a better hold… but it also had the advantage of less competition at the start of the season and in its niche. Look for Cap to land, domestically, in the same Marvel box office sweet spot.
Cowboys & Aliens is also in an odd sweet spot… 2011 Spielberg-exec-produced movies that aren’t sequels. (EDIT: “without a number after the titles.” As a commenter pointed out, Super 8 ends in a number). This opening is pretty much in line with Super 8, which is pretty much played out at $125m, just slightly better than 3.5 times opening. C&A cost at least twice as much as Super 8 – maybe 3x as much… maybe more – and probably won’t get to that figure domestically, but the hope will be that Craig & Ford can generate much bigger numbers overseas… though the “cowboys” part isn’t going to help.
Crazy, Stupid, Love. seems to be a victim of comedy exhaustion, combined with an older skewing audience that takes longer to get to the movie theater. The opening is within spitting distance of Friends With Benefits‘ opening last weekend. And though this one is more movie-star-studded, like FWB, it feels a bit less high-concept. Rom-Coms, not Raunch-Coms. Maybe if Steve Carell had his ass waxed in this one…
Potter continues to hold pretty well, and will pass Transformers: Dark of the Moon in the next couple of weeks to become the domestic leader of the summer. Tr3 is already in the 3-slot internationally with Potter still over $100m behind Pirates 4, with its eye on that crown.
There are four newcomers on 8 screens or less with per-screens over $15k. Miranda July leads the pack with the 1-screen premiere of The Future, followed by the Brendan Gleeson film The Guard, the Dominic Cooper Hussein-edy, The Devil’s Double, and Attack The Block, which is the highest grosser in the group, doing $16k per on 8 screens.
Woody Allen continues to push towards his first $50m domestic grosser, as Midnight in Paris loses screens, but is still playing pretty strong in key theaters that are holding.