MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report (4 day) – July 4, 2001

Altered States

Transformers: Dark of the Moon blasted to an opening weekend estimated at $116.2 million to take the weekend box office crown and vacuumed up roughly 46% of all ticket sales for the Independence holiday frame. Two other films debuted in hopes of finding a bit of counter-programming appeal but failed to find the love. The Tom Hanks’ vehicle Larry Crowne finished in position four with $15.7 million and the teen targeted Monte Carlo was at sixth with $8.8 million.

In the niches Bollywood offered two new entries. The clear preference was the younger skewing Delhi Belly with $680,000 from 88 sites while Bbuddah … Hoga Terra Baap was sub-blockbuster with $208,000 at 52 venues. American independent Terri was the only exclusive opener to demonstrate potency with a $81,800 tally from six screens.

Overall holiday rentals rang up close to $250 million for a slight 3% dip from last year. In 2010 the concluding Twilight: Eclipse launched with $83.6 million with The Last Airbender adding $51.8 to the pot.

With the summer season evolving unpredictably there was more than a little trepidation that the third episode in the Transformers’ franchise might not whelm movie goers. It certainly failed to stir the critics and industry tracking crossed its fingers that the film would register around $100 million during the 4-day portion of the weekend.

Things brightened following its global launch Wednesday that provided $64.7 million domestically (plus a virtual carbon copy result internationally). When the dust settled Transformers: Dark of the Moon exceeded expectations. If estimates hold the film will set a new record for the Independence holiday period. Playing strongly to young males the picture had an improved (but still not up to past levels) 57% share from 3D engagements. International estimates peg 3D at a 70% level with the film setting a new opening record.

The film certainly had an effect on other business with last week’s leader Cars 2 taking a 60% hit and most of the other holdovers dropping at least by half. The newcomers both performed at the low end of projections even if they attracted their target audiences. Larry Crowne not unexpectedly had exit demos that translated into 64% female and 81% older than 35 years of age.

With the marketplace bursting at the seams even the alternative mature fare that’s clicking were hard pressed to gain playdates. Still the pictures that are working in more than token fashion – Beginners, Tree of Life, Midnight in Paris, Buck, The Trip -  are maintaining strong response.

Weekend (4-day estimates) July 1 – 4, 2011)
Title Distributor Gross (average) % chng* Thtrs Cume
Transformers: Dark of the Moon Par 116.2 (28,960) NEW 4013 180.9
Cars 2 BV 31.9 (7,750) -60% 4115 122.8
Bad Teacher Sony 17.7 (5,800) -54% 3049 63.1
Larry Crowne Uni 15.7 (5,290) NEW 2973 15.7
Super 8 Par 9.6 (3,100) -35% 3088 110.1
Monte Carlo Fox 8.8 (3,570) NEW 2473 8.8
Green Lantern WB 8.0 (2,440) -64% 3280 103.7
Mr. Popper’s Penguins Fox 6.8 (2,370) -46% 2861 51.8
Bridesmaids Uni 4.4 (3,150) -31% 1389 153.8
Midnight in Paris Sony Classics 4.3 (4,980) -15% 858 34.5
X-Men: First Class Fox 3.6 (2,260) -56% 1602 139.3
The Hangover Part II WB 2,9 (1,850) -57% 1568 248.8
Pirates of the Caribbean: On Stranger Tides BV 2.6 (1,770) -57% 1473 234.2
Kung Fu Panda 2 Par 2.0 (1,540) -60% 1281 157.2
The Tree of Life Searchlight/eOne 1.3 (5,740) -20% 228 7.8
Beginners Focus .70 (6,480) 27% 108 2.5
Delhi Belly UTV .68 (7,750) NEW 88 0.68
Buck IFC .58 (4,430) 58% 131 0.53
Rio Fox .52 (1,690) -19% 308 140.5
Thor Par .47 (1,740) -23% 270 177.52
Fast Five Uni .40 (1,340) -42% 302 208.4
* 3-day to 3-day % change
Weekend Total ($500,000+ Films) $238.30
% Change (Last Year) -3%
% Change (Last Week) 15%
Also debuting/expanding
The Trip IFC .22 (5,550) 13% 40 0.8
Bbuddah … Hoga Terra Baap Viva .21 (4,010) 52 0.21
A Better Life Summit .12 (11,000) 50% 11 0.2
Terri IDP 81,800 (13,630) 6 0.8
Conan O’Brien Can’t Stop Abramorama 50,700 (2,980) -58% 17 0.19
Love, etc. Paladin 11,200 (5,600) 2 0.01
The Perfect Host Magnolia 9,600 (4,800) 2 0.01
Crime After Crime mTuckman 4,300 (4,300) 1 0.01
Aurora Cinema Guild 2,700 (2,700) 1 0.01
Domestic Market Share (Jan. 1 – June 30, 2011)
Distributor (releases) Gross Market Share
Paramount (13) 920.4 18.60%
Universal (11) 724.8 14.60%
Warner Bros. (18) 704.3 14.20%
Buena Vista (10) 609.5 12.30%
Sony (14) 531.8 10.70%
Fox (10) 518.9 10.50%
Weinstein Co. (7) 184.1 3.70%
Relativity (5) 124.2 2.50%
Lions Gate (9) 117.8 2.40%
Fox Searchlight (7) 99.1 2.00%
Focus (5) 74.3 1.50%
Summit (6) 68.1 1.40%
CBS (3) 57.5 1.20%
Film District (1) 53.6 1.10%
Sony Classics (9) 47.5 0.90%
Other * (185) 118.6 2.40%
4954.5 100%
* none greater than 0.45%
Top Global Grossers * (Jan. 1 – June 30, 2011)
Title Distributor Gross
Pirates of the Caribbean: On Stranger Tides BV 993,530,776
Fast Five Uni 598,760,672
The Hangover 2 WB 532,551,803
Kung Fu Panda 2 Par 510,560,652
Rio Fox 470,568,443
Thor Par 437,425,176
The King’s Speech Weinstein/Film Nation 408,491,365
X-Men: First Class Fox 325,441,262
Tangled * BV 296,355,584
Black Swan * Fox Searchlight 286,504,543
Rango Par 242,642,441
The Green Hornet Sony 227,892,167
Just Go With It Sony 215,079,495
Battle: Los Angeles Sony 202,636,794
Gnomeo and Juliet BV/eOne; Pathe 193,548,545
Gulliver’s Travels * Fox 192,572,601
Tron: Legacy * BV 186,746,403
The Tourist * Sony/GK Films 183,809,939
True Grit * Par 180,697,247
Hop Uni 177,568,383
Bridesmaids Uni 177,396,040
Little Fockers * Uni; Par Intl 176,865,531
Limitless Relativity; Lions Gate 152,859,556
Cars 2 BV 152,036,339
Yogi Bear * WB 149,325,788
* does not include 2010 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
No Good Deed Sony 8.8 2175 NEW
Dolphin Tale 2 WB 4.2 3656 NEW
Guardians of the Galaxy BV 2.1 3104 -23%
The Drop Searchlight 1.4 809 NEW
Let's Be Cops Fox 1.3 2755 -19%
Teenage Mutant Ninja Turtles Par 1.2 2957 -22%
If I Stay WB 1.2 3040 -27%
The November Man Relativity/VVS 0.85 2702 -34%
The Giver Weinstein Co, 0.75 2253 -25%
When the Game Stands Tall Sony 0.7 2435 -26%
Also Debuting
Atlas Shrugged: Who is John Galt? Atlas 0.17 242
Finding Fanny Fox Intl 0.17 121
Power CineGalaxy 0,11 88
The Skeleton Twins Roadside 0.1 15
My Old Lady Cohen Media 33,300 11
Goreyan Nu Daffa Karo Speed 31,800 27
The Pirates Well Go 26,800 25
The Disappearance of Eleanor Rigby Weinstein Co, 21,000 4
The Gifted ABS 12,200 20
Take Me to the River Abramorama 9,900 11
Believe Excel 8,400 37
The Green Prince Music Box 7,000 4
Born to Fly Aubin 2,950 1
The Quitter Goodface 2,900 1
108 Stitches FreeStyle 2,200 12
Anukshanam Vega 2,200 13
Bird People IFC 1,950 1
Honeymoon Magnolia 1,700 2
I Am Eleven Intl Film Circuit 1,550 2
Smiling Through the Apocalypse First Run 1,500 1
The Man on Her Mind Paladin 1,100 7
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4