The Hobbit: Battle of the Five Armies
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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Report, June 12, 2011

Format Challenged
By Leonard Klady

The debut of Super 8 _ the spooky, peek-a-boo thriller _ topped weekend movie sales with an estimated $36.1 million. In what’s been a generally flatish marketplace the only other national bow was the kid lit favorite Judy Moody and the Not Bummer Summer that ranked seventh in the lineup with $6.2 million.

The session also featured largely modest to dismal results for a raft of exclusive debuts ranging from the touted Norwegian chiller Trollhunter (with marked similarities to Super 8) that’s already been scooped up for a U.S. remake to cult favorite Monte Hellman’s first feature in 11 years Road to Nowhere. The sole exception was the award winning Brit comedy The Trip that grossed $74,800 from an initial six engagements.

Overall box office reached about $142 million to register a 12% decline from last weekend. It was also off 7% from 2011 when debuts of The Karate Kid and The A-Team topped the charts with respective openings of $55.7 million and $25.7 million.

Super 8 received close scrutiny for its fierce determination to keep its plot under wraps and whether that tactic would translate into boffo box office. Tracking suggested just an OK bow between $35 million and $40 million. And its Thursday midnight sneaks of roughly $1 million were viewed as disappointing.

Studio exit polls indicated a not unexpected male skew of 54% but a worrisome 71% attendance by plus 25s. To great amazement the core audience appears to be an older crowd nostalgic (the film unfolds in 1979) for a bygone chill experience. Well into the summer season all claims that seasonal fare would bring back the eroding younger avid folk seem to be going up in smoke. The final acid test of the assertion comes in a couple of weeks with the launch of the third installment of the not terribly wistful Transformers.

Next weekend’s bow of The Green Lantern also poses a series of intriguing prospects. Certainly the most aggressively marketed of summer pictures to date, the character has a legion of older fans who remember him in his original incarnation. Additionally the rebooted noble avenger is DC Comics’ current most popular seller.

Judy Moody was also on the low end of tracking estimates that rose as high as $7 million. However, its demos reflected its essential appeal with 88% of ticket buyers classified as families and between kids and parents it was dominated by the fairer sex (78%).

The dominance of industry identified older viewers (they got the bucks) provided a big boost for Midnight in Paris that expanded into wide release, charted in the top 10 and maintained a sturdy per screen average. Slow expansions also appear to be working for both The Tree of Life and Beginners though their prospects for wide exposure appear less assured.

Weekend (estimates) June 10 – 12, 2011
Title Distributor Gross (average) % change * Theaters Cume
Super 8 Par 36.1 (10,690) NEW 3379 37.1
X-Men: First Class Fox 25.3 (6,860) -54% 3692 99.2
The Hangover Part II WB 18.2 (5,000) -42% 3644 216.3
Kung Fu Panda 2 Par 16.6 (4,220) -31% 3929 126.9
Pirates of the Caribbean: On Stranger Tides BV 10.9 (3,170) -39% 3433 208.8
Bridesmaids Uni 10.1 (3,460) -16% 2922 123.9
Judy Moody and the Not Bummer Summer Relativity 6.2 (2,460) NEW 2524 6.2
Midnight in Paris Sony Classics 6.0 (6,390) 118% 944 14.1
Thor Par Intl 2.3 (1,310) -45% 1782 173.7
Fast Five Uni 1.7 (1,264) -47% 1329 205.1
The Tree of Life Fox Searchlight .86 (18,300) 39% 47 2.4
Rio Fox .67 (1,270) -9% 527 137.8
Jumping the Broom Sony .52 (1,420) -39% 365 36.8
Water for Elephants Fox .48 (1,030) -31% 466 56.6
Something Borrowed WB .43 (1,170) -49% 366 37.6
Soul Surfer Sony .32 (1,060) 58% 303 42.2
Beginners Focus .25 (13,210) 78% 19 0.46
The Cave of Forgotten Dreams IFC .23 (1,900) -33% 122 3.7
Ready Eros .21 (2,260) -55% 92 0.8
Born to Be Wild WB .20 (4,190) 9% 47 6.7
Rango Par .17 (780) -28% 220 122.5
Source Code Summit .16 (660) -30% 248 54.2
Also debuting/expanding
The Trip IFC 74,800 (12,430) 6 0.07
Submarine Weinstein Co. 59,600 (3,500) 42% 17 0.12
Bride Flight Music Box 54,300 (2,720) 20 0.05
Viva Riva Music Box 9,700 (3,230) 3 0.01
Cell 213 Cinesavvy 7,900 (1,130) 7 0.01
Trollhunter Magnolia 5,500 (5,500) 1 0.01
Just Like Us Cross Cultural 5,400 (1,800) 3 0.01
Aaranya Kaandam Capital 3,900 (1,300) 3 0.01
Road to Nowhere Monterey Media 2,200 (1,100) 2 0.01
Domestic Market Share (Jan. 1 – June 9, 2011)
Distributor (releases) Gross Market Share
Paramount (11) 703.2 16.70%
Universal (11) 684.2 16.30%
Warner Bros. (17) 557.4 13.20%
Sony (13) 484.1 11.50%
Buena Vista (9) 483.7 11.50%
Fox (9) 407.1 9.70%
Weinstein Co. (6) 183.2 4.40%
Lions Gate (9) 116.9 2.80%
Relativity (4) 110.7 2.60%
Fox Searchlight (6) 93.1 2.20%
Focus (5) 72.1 1.70%
Summit (5) 67.3 1.60%
CBS (3) 57.6 1.40%
Film District (10) 53.1 1.30%
Sony Classics (9) 24.8 0.60%
Roadside Attractions (7) 20.7 0.50%
Other * (158) 87.4 2.10%
3981 100%
* none greater than 0.45%
Top Global Grossers * (Jan. 1 – June 9, 2011)
Title Distributor Gross
Pirates of the Caribbean: On Stranger Tides BV 835,274,238
Fast Five Uni 574,595,702
Rio Fox 462,124,345
Thor Par 429,491,192
The King’s Speech * Weinstein/Film Nation 407,663,243
The Hangover 2 WB 363,497,220
Tangled * BV 296,111,919
Black Swan * Fox 280,899,909
Kung Fu Panda 2 Par 255,884,083
Rango Par 241,784,383
The Green Hornet Sony 227,890,916
Just Go With It Sony 214,958,175
Battle: Los Angeles Sony 202,572,689
Gnomeo and Juliet BV/eOne; Pathe 192,769,142
Gulliver’s Travels * Fox 192,572,601
Tron: Legacy BV 186,746,403
The Tourist * Sony/GK Films 183,797,956
True Grit * Par 180,628,419
Hop Uni 173,973,695
Little Fockers * Uni 176,865,531
X-Men: First Class Fox 154,955,635
Yogi Bear * WB 149,169,140
No Strings Attached Par 148,208,266
Chronicles of Narnia: Voyage of Dawn Treader Fox 145,619,772
I Am Number 4 BV 144,764,470
Limitless Relativity/Lions Gate 144,551,713

One Response to “Weekend Report, June 12, 2011”

  1. Markus says:

    I know that you source your numbers differently from rentrak and get to see numbers for movie distributors don’t bother with but how did you miss the Telugu movie Bhadrinath. It opened in like 25 screens and yet you track the low-rent Tamil picture, Aaranya Kandam on 3 screens?

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Hobbit: The Battle of the Five Armies 16.5 3875 NEW 50.9
Night at the Museum: Secret of the Tomb 5.6 3785 NEW 5.6
Annie 5.3 3116 NEW 5.3
Exodus: Gods and Kings 2.3 3503 -75% 33.1
The Hunger Games: Mockingjay - Part 1 2.2 3174 -41% 283.7
Wild 1.2 1061 147% 4.2
Top Five 1 1307 -59% 9.9
P.K. 1 272 NEW 1
Big Hero 6 0.9 2407 -35% 187.8
The Penguins of Madagascar 0.85 2717 -45% 61.5
Also Debuting
Mr. Turner 28,400 5
Les Maîtres du suspense 21,800 54
Song of the Sea 4,600 1
Winter Sleep 2,100 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4