Night Moves
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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: June 5, 2011

X-Cellent
By Leonard Klady

The opening of X-Men: First Class provided the franchise with a strong re-boot and the new chapter easily led weekend ticket sales with an estimated $56.1 million.

X-M:FC was the sole national debut but freshmen in the niches and specialized arenas were rife. Ready on the Bollywood circuit provided a rebound in that sector with a solid $510,000 gross. There were a couple of inspirational entries with the Mormon-produced 17 Miracles off to a good start of $53,200 at 11 venues but the 3-D animated The Lion of Judah went into the tank with a $22,900 tally from 81 playdates.

Beginners, the unusual father-son relationship saga, was at the forefront of the exclusive bows with box office of $134,000 from five outings. The Brit coming-of-age yarn Submarine also had good response of $39,500 at four locations as was the non-fiction The Last Mountain with $16,700 on a pair of screens. On the flip side audiences were cool to the intense drama of Beautiful Boy that struggled to $15,600 at four sites and iced the chills of YellowBrickRoad with a $5,400 tally from 24 engagements.

Overall revenues inched toward $165 million for a 27% decline from the 3-day portion of last weekend’s Memorial holiday frame. It was however a 28% boost from 2010 when the $25.5 million third weekend of Shrek Forever After trumped newcomers Get Him to the Greek and Killers that bowed respectively with $17.6 million and $15.8 million. The box office upturns of the past few weeks have provided the industry with some encouragement but box office still remains 8% behind last year’s pace.

The re-imagineering of X-Men with an origins tale set in the Cold War climate of 1962 generally received critical thumbs up. Tracking reports pegged its bow around $60 million and the difference this time couldn’t be attributed to 3-D engagements. Exit polls identified the crowd as 58% male to no great surprise while the plus 25s dominated with 54% and the industry continues to scratch its head about the seeming erosion of young, avid filmgoers.

Initial international results were first class for X-Men with an estimated $64 million including a UK country best of $9 million in the 74 nation lineup. Japan, China and Italy were the only major territories not in the first wave.

One current positive is that all those folk that fell in love with the movies in the 1970s and 1980s have found the likes of Midnight in Paris and The Tree of Life and have provided Beginners with a good start. These shifts in movie going trends are receiving close scrutiny in the industry and one can expect release patterns to see at least nominal change from rather entrenched patterns dating back to 1989 including a few high profile debuts in March and October.

Weekend (estimates) June 3 – 5, 2011
Title Distributor Gross (average) % change * Theaters Cume
X-Men: First Class Fox 56.1 (15,410) NEW 3641 56.1
The Hangover Part II WB 32.6 (9,010) -62% 3615 187
Kung Fu Panda 2 Par 24.5 (6,190) -49% 3952 100.6
Pirates of the Caribbean: On Stranger Tides BV 18.0 (4,530) -55% 3966 190.2
Bridesmaids Uni 12.1 (4,140) -27% 2919 107.2
Thor Par Intl 4.2 (1,500) -56% 2780 169
Fast Five Uni 3.2 (1,440) -49% 2237 202
Midnight in Paris Sony Classics 2.8 (18,840) 43% 147 6.8
Jumping the Broom Sony .85 (1,440) -53% 589 35.9
Something Borrowed WB .83 (1,210) -55% 688 36.6
Rio Fox .73 (1,060) -60% 687 136.7
Water for Elephants Fox .67 (1,170) -38% 572 55.7
The Tree of Life Fox Searchlight .61 (30,650) 64% 20 1.2
Ready Eros .51 (5,220) NEW 98 0.51
Priest Sony .35 (600) -80% 583 28.7
The Cave of Forgotten Dreams IFC .32 (2,620) -35% 123 3.2
Rango Par .23 (910) -35% 254 122.1
Source Code Summit .22 (770) -31% 288 53.8
Soul Surfer Sony .20 (810) -49% 251 41.7
Born to Be Wild WB .19 (4,100) -22% 47 6.3
Hop Uni .19 (770) -13% 245 107.8
Weekend Total ($500,000+ Films) $157.70
% Change (Last Year) 28%
% Change (Last Week) -27%
Also debuting/expanding
Beginners Focus .13 (26,860) 5 0.13
17 Miracles Excel 53,200 (4,840) 11 0.05
The Beaver Summit 47,300 (700) -55% 68 0.88
The First Grader National Geo 42,700 (1,190) -25% 36 0.22
Submarine Weinstein Co. 39,500 (9,880) 4 0.04
Empire of Silver Neo Classics 34,800 (1,930) 18 0.03
Lion of Judah Rocky Mtn 22,900 (280) 81 0.02
The Last Mountain Dada 16,700 (8,350) 2 0.02
Beautiful Boy Anchor Bay 15,600 (3,900) 4 0.02
Good Neighbors Alliance 6,350 (1,590) 4 0.01
Rejoice and Shout Magnolia 6,200 (6,200) 1 0.01
Women, Art, Revolution Zeitgeist 5,700 (2,850) 2 0.01
YellowBrickRoad Bloody Disgusting 5,400 (225) 24 0.01
Film Socialisme Lorber 3,600 (3,600) 1 0.01
Domestic Market Share (Jan. 1 – June 2, 2011)
Distributor (releases) Gross Market Share
Paramount (11) 662.4 16.60%
Universal (11) 660.6 16.60%
Warner Bros. (17) 511.7 12.90%
Sony (13) 481.6 12.10%
Buena Vista (9) 458.1 11.50%
Fox (8) 330.8 8.30%
Weinstein Co. (6) 182.9 4.60%
Lions Gate (9) 116.6 2.90%
Relativity (4) 110.4 2.80%
Fox Searchlight (6) 92.1 2.30%
Focus (4) 71.5 1.80%
Summit (5) 66.9 1.70%
CBS (3) 57.6 1.40%
Film District (10) 52.8 1.30%
Roadside Attractions (7) 20.4 0.50%
Sony Classics (9) 20.4 0.50%
Other * (152) 84.2 2.10%
3981 100%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Guardians of the Galaxy 3.8 3462 -21% 262.1
As Above/So Below 3.2 2640 NEW 3.2
Teenage Mutant Ninja Turtles 2.7 3543 -41% 153.3
If I Stay 2.6 3003 -62% 23.1
The November Man 2.2 2776 NEW 3.9
Let's Be Cops 2 3010 -39% 51.1
When the Game Stands Tall 1.4 2673 -52% 12.1
The Giver 1.3 2805 -37% 27.6
The Hundred-Foot Journey 1.1 1918 -30% 35.9
The Expendables 3 0.85 2564 -55% 30.5
Also Debuting
Cantinflas 0.81 382
Ghostbusters - 30th Anniversary 0.49 784
Rabhasa 0.1 86
Double Di Trouble 38,300 33
Life of Crime 30,600 35
Kundo: Age of Rampant 28,900 26
Swearnet 28,300 88
Raja Natwarlal 22,100 74
Peruchazhi 14,100 13
The Congress 7,560 13
The Last of Robin Hood 7,100 2
Starred Up 2,900 2
Temporary Family 2,800 5
Through a Lens Darkly 2,750 1
Road to Ninja: Naruto the Movie 2,700 7
Last Weekend 1,350 1
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office