MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: June 19, 2011

In Brightest Day … In Darkest Night

The emerald avenging Green Lantern debuted on top of weekend ticket sales with an estimated $52.4 million (including Thursday midnight shows). The session’s other wide national debut was the family targeted Mr. Popper’s Penguins that charted in position three with $18.2 million. The coming of age yarn The Art of Getting By opted for a medium wide launch that grossed $730,000 from 610 venues.

In the niches, the Tamil-language Avan Ivan generated a sturdy $81,100 from 18 screens while the Hindi Always Kabhi Kabhi fizzled with a $13,400 gross from 28 exposures. Another Hindi release, the comedy sequel Bheja Fry 2 was also disappointing with a $19,700 tally in 12 locations. In Quebec Gerry - the biopic of bygone rock ‘n roller Gerry Boulet – bowed with an impressive $363,000 following a Wednesday jump start that provided an $80,000 advance.

The noise among newcomers in exclusive release was all about non-fiction. The real horse whisper Buck had a $63,600 box office from four sites; hot off the presses Page One: Inside the New York Times grossed $29,200 from two engagements and the dance inspired Jig was up to $36,300, also at two theaters.

Overall sales bumped up 10% from last weekend with roughly $153 million in the till. However, it was also a 24% decline from 2010 when the debut of Toy Story 3 blasted the competition with an incoming $110.3 million.

The big push was on for Green Lantern, the DC superhero who received a successful comic book reboot more than a decade ago. His cinematic launch was more of a mixed result with tracking surveys anticipating an opening close to $60 million. Its debut once again reflected the season’s shifting, disturbing viewing trends. While Friday exits generated a not unexpected 64% male tilt, the crowd was only 37% under the age of 25.

Additionally its 3D engagements that represent 70% of all playdates only provided 45% of the box office. International openings _ where the character is largely unknown _ appear more upbeat. It opened at the top of the charts in the U.K., Russia and in a handful of Asian countries. (International estimates were unavailable at press time).

Mr. Popper’s Penguins also fell slightly below anticipated low $20 million projections. Its exit demos were more predictable with 58% of sales to under 25 year olds and a female skew of 56%.

Following its soft debut last weekend Super 8 had a better than anticipated hold of 58%. Pundits were expecting a best case scenario of its box office falling by half and many predicted a far worse outcome; so it could well out-live its namesake medium.

The weekend also continued strong for mature movies as Midnight in Paris, The Tree of Life and Beginners all added new engagements while maintaining strong per screens. Word is already circulating of a Tree of Life director’s cut running between five and six hours though how and whether that version will be exploited hasn’t officially been announced.

Weekend (estimates) June 17 – 19, 2011
Title Distributor Gross (average) % change * Theaters Cume
Green Lantern WB 49.1 (12,860) NEW 3816 52.4
Super 8 Par 20.5 (6,020) -42% 3408 72
Mr. Popper’s Penguins Fox 18.2 (5,440) NEW 3339 18.2
X-Men: First Class Fox 11.3 (3,360) -53% 3375 119.7
The Hangover Part II WB 9.7 (2,810) -45% 3460 232.8
Kung Fu Panda 2 Par 8.7 (2,520) -47% 3469 143.4
Bridesmaids Uni 7.5 (3,040) -26% 2457 136.8
Pirates of the Caribbean: On Stranger Tides BV 6.2 (2,270) -43% 2743 220.3
Midnight in Paris Sony Classics 5.1 (4,940) -12% 1038 21.7
Judy Moody and the Not Bummer Summer Relativity/Maple 2.2 (860) -64% 2524 11.1
The Tree of Life Searchlight/eOne 1.1 (9,820) 35% 114 3.9
Thor Par 1.1 (1,230) -56% 875 176.1
Fast Five Uni .86 (1,180) -50% 730 206.8
The Art of Getting By Fox Searchlight .73 (1,200) NEW 610 0.73
Rio Fox .51 (1,250) -24% 408 138.7
Gerry Seville .36 (3,810) NEW 95 0.44
Beginners Focus .34 (7,800) 41% 44 0.9
Water for Elephants Fox .27 (780) -43% 351 57.2
Soul Surfer Sony .23 (910) -21% 257 42.5
The Cave of Forgotten Dreams IFC .22 (1,910) -15% 116 4.1
Born to Be Wild WB .22 (4,600) 5% 47 7.2
Jumping the Broom Sony .21 (870) -54% 243 37.1
Weekend Total ($500,000+ Films) $146.10
% Change (Last Year) -24%
% Change (Last Week) 10%
Also debuting/expanding
The Trip IFC .16 (5,370) 106% 30 0.27
Avan Ivan Ayngaran 81,100 (4,510) 18 0.08
Buck IFC 63,600 (15,900) 4 0.06
Submarine Weinstein Co. 58,500 (2,090) 5% 28 0.21
Jig Screen Media 36,300 (18,150) 2 0.04
Page One: Inside the New York Times Magnolia 29,200 (14,600) 2 0.03
Bheja Fry Viva 19,700 (1,640) 12 0.02
Late Autumn CJ Entertainment 13,800 (4,600) 3 0.01
Always Kabhi Kabhi Eros 13,400 (480) 28 0.01
Battle for Brooklyn RumuR 6,300 (6,300) 1 0.01
Domestic Market Share (Jan. 1 – June 16, 2011)
Distributor (releases) Gross Market Share
Paramount (12) 783.2 17.70%
Universal (11) 702.6 15.90%
Warner Bros. (18) 587.1 13.30%
Buena Vista (9) 500.6 11.40%
Sony (13) 484.8 11.00%
Fox (9) 443.6 10.00%
Weinstein Co. (7) 183.6 4.20%
Relativity (5) 119.4 2.70%
Lions Gate (9) 117.2 2.70%
Fox Searchlight (6) 94.4 2.10%
Focus (5) 72.8 1.60%
Summit (5) 67.6 1.50%
CBS (3) 57.5 1.30%
Film District (10) 53.3 1.30%
Sony Classics (9) 33.5 0.80%
Roadside Attractions (7) 20.9 0.50%
Other * (163) 90.1 2.00%
4412.2 100%
* none greater than 0.4%
Top Domestic Grossers * (Jan. 1 – June 16, 2011)
Title Distributor Gross
The Hangover 2 WB 223,039,278
Pirates of the Caribbean: On Stranger Tides BV 214,100,253
Fast Five Uni 205,944,720
Thor Par 174,966,002
Rio Fox 138,207,391
Kung Fu Panda 2 Par 134,642,797
Bridesmaids Uni 129,352,990
Rango Par 122,603,018
The King’s Speech Weinstein Co. 121,123,415
X-Men: First Class Fox 108,424,562
Hop Uni 108,085,305
Just Go With It Sony 103,127,146
True Grit * Par 100,866,002
Gnomeo and Juliet BV/eOne 99,940,914
The Green Hornet Sony 98,854,487
Battle: Los Angeles Sony 83,649,651
Limitless Relativity 79,003,844
Justin Bieber: Never Say Never Par 73,013,910
No Strings Attached Par 70,735,993
Black Swan * Fox Searchlight 66,088,335

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office