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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: June 19, 2011

In Brightest Day … In Darkest Night

The emerald avenging Green Lantern debuted on top of weekend ticket sales with an estimated $52.4 million (including Thursday midnight shows). The session’s other wide national debut was the family targeted Mr. Popper’s Penguins that charted in position three with $18.2 million. The coming of age yarn The Art of Getting By opted for a medium wide launch that grossed $730,000 from 610 venues.

In the niches, the Tamil-language Avan Ivan generated a sturdy $81,100 from 18 screens while the Hindi Always Kabhi Kabhi fizzled with a $13,400 gross from 28 exposures. Another Hindi release, the comedy sequel Bheja Fry 2 was also disappointing with a $19,700 tally in 12 locations. In Quebec Gerry - the biopic of bygone rock ‘n roller Gerry Boulet – bowed with an impressive $363,000 following a Wednesday jump start that provided an $80,000 advance.

The noise among newcomers in exclusive release was all about non-fiction. The real horse whisper Buck had a $63,600 box office from four sites; hot off the presses Page One: Inside the New York Times grossed $29,200 from two engagements and the dance inspired Jig was up to $36,300, also at two theaters.

Overall sales bumped up 10% from last weekend with roughly $153 million in the till. However, it was also a 24% decline from 2010 when the debut of Toy Story 3 blasted the competition with an incoming $110.3 million.

The big push was on for Green Lantern, the DC superhero who received a successful comic book reboot more than a decade ago. His cinematic launch was more of a mixed result with tracking surveys anticipating an opening close to $60 million. Its debut once again reflected the season’s shifting, disturbing viewing trends. While Friday exits generated a not unexpected 64% male tilt, the crowd was only 37% under the age of 25.

Additionally its 3D engagements that represent 70% of all playdates only provided 45% of the box office. International openings _ where the character is largely unknown _ appear more upbeat. It opened at the top of the charts in the U.K., Russia and in a handful of Asian countries. (International estimates were unavailable at press time).

Mr. Popper’s Penguins also fell slightly below anticipated low $20 million projections. Its exit demos were more predictable with 58% of sales to under 25 year olds and a female skew of 56%.

Following its soft debut last weekend Super 8 had a better than anticipated hold of 58%. Pundits were expecting a best case scenario of its box office falling by half and many predicted a far worse outcome; so it could well out-live its namesake medium.

The weekend also continued strong for mature movies as Midnight in Paris, The Tree of Life and Beginners all added new engagements while maintaining strong per screens. Word is already circulating of a Tree of Life director’s cut running between five and six hours though how and whether that version will be exploited hasn’t officially been announced.

Weekend (estimates) June 17 – 19, 2011
Title Distributor Gross (average) % change * Theaters Cume
Green Lantern WB 49.1 (12,860) NEW 3816 52.4
Super 8 Par 20.5 (6,020) -42% 3408 72
Mr. Popper’s Penguins Fox 18.2 (5,440) NEW 3339 18.2
X-Men: First Class Fox 11.3 (3,360) -53% 3375 119.7
The Hangover Part II WB 9.7 (2,810) -45% 3460 232.8
Kung Fu Panda 2 Par 8.7 (2,520) -47% 3469 143.4
Bridesmaids Uni 7.5 (3,040) -26% 2457 136.8
Pirates of the Caribbean: On Stranger Tides BV 6.2 (2,270) -43% 2743 220.3
Midnight in Paris Sony Classics 5.1 (4,940) -12% 1038 21.7
Judy Moody and the Not Bummer Summer Relativity/Maple 2.2 (860) -64% 2524 11.1
The Tree of Life Searchlight/eOne 1.1 (9,820) 35% 114 3.9
Thor Par 1.1 (1,230) -56% 875 176.1
Fast Five Uni .86 (1,180) -50% 730 206.8
The Art of Getting By Fox Searchlight .73 (1,200) NEW 610 0.73
Rio Fox .51 (1,250) -24% 408 138.7
Gerry Seville .36 (3,810) NEW 95 0.44
Beginners Focus .34 (7,800) 41% 44 0.9
Water for Elephants Fox .27 (780) -43% 351 57.2
Soul Surfer Sony .23 (910) -21% 257 42.5
The Cave of Forgotten Dreams IFC .22 (1,910) -15% 116 4.1
Born to Be Wild WB .22 (4,600) 5% 47 7.2
Jumping the Broom Sony .21 (870) -54% 243 37.1
Weekend Total ($500,000+ Films) $146.10
% Change (Last Year) -24%
% Change (Last Week) 10%
Also debuting/expanding
The Trip IFC .16 (5,370) 106% 30 0.27
Avan Ivan Ayngaran 81,100 (4,510) 18 0.08
Buck IFC 63,600 (15,900) 4 0.06
Submarine Weinstein Co. 58,500 (2,090) 5% 28 0.21
Jig Screen Media 36,300 (18,150) 2 0.04
Page One: Inside the New York Times Magnolia 29,200 (14,600) 2 0.03
Bheja Fry Viva 19,700 (1,640) 12 0.02
Late Autumn CJ Entertainment 13,800 (4,600) 3 0.01
Always Kabhi Kabhi Eros 13,400 (480) 28 0.01
Battle for Brooklyn RumuR 6,300 (6,300) 1 0.01
Domestic Market Share (Jan. 1 – June 16, 2011)
Distributor (releases) Gross Market Share
Paramount (12) 783.2 17.70%
Universal (11) 702.6 15.90%
Warner Bros. (18) 587.1 13.30%
Buena Vista (9) 500.6 11.40%
Sony (13) 484.8 11.00%
Fox (9) 443.6 10.00%
Weinstein Co. (7) 183.6 4.20%
Relativity (5) 119.4 2.70%
Lions Gate (9) 117.2 2.70%
Fox Searchlight (6) 94.4 2.10%
Focus (5) 72.8 1.60%
Summit (5) 67.6 1.50%
CBS (3) 57.5 1.30%
Film District (10) 53.3 1.30%
Sony Classics (9) 33.5 0.80%
Roadside Attractions (7) 20.9 0.50%
Other * (163) 90.1 2.00%
4412.2 100%
* none greater than 0.4%
Top Domestic Grossers * (Jan. 1 – June 16, 2011)
Title Distributor Gross
The Hangover 2 WB 223,039,278
Pirates of the Caribbean: On Stranger Tides BV 214,100,253
Fast Five Uni 205,944,720
Thor Par 174,966,002
Rio Fox 138,207,391
Kung Fu Panda 2 Par 134,642,797
Bridesmaids Uni 129,352,990
Rango Par 122,603,018
The King’s Speech Weinstein Co. 121,123,415
X-Men: First Class Fox 108,424,562
Hop Uni 108,085,305
Just Go With It Sony 103,127,146
True Grit * Par 100,866,002
Gnomeo and Juliet BV/eOne 99,940,914
The Green Hornet Sony 98,854,487
Battle: Los Angeles Sony 83,649,651
Limitless Relativity 79,003,844
Justin Bieber: Never Say Never Par 73,013,910
No Strings Attached Par 70,735,993
Black Swan * Fox Searchlight 66,088,335

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9