MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 8

Oh, God! Book XXIV

The god of thunder  –  Thor – hammered an estimated $65.8 million to handily reign at the top of the weekend box office charts. The session also saw a pair of counter-programmers bow nationally with the sweetly romantic Something Borrowed slotting third with $13.2 million and Jumping the Broom a breath behind at $13 million.

In limited wide was the political drama There Be Dragons with $660,000 from 259 playdates and once again it was a Telegu film from India  –  100% Love –  that dominated in that niche with an impressive $203,000 at a mere 23 screens.

Among the exclusive bows the focus was unquestionably on the highly acclaimed The Beaver. Audiences however failed to concur with the film grossing roughly $102,000 in its first blush at 22 venues.

In what’s become the kickoff for the summer season of blockbusters, you’d have to say that 2011 came in like a lamb with revenues of just north of $160 million. It was a sliver better than last weekend and an 11% depression from last year when Iron Man 2 debuted to $128.1 million.

Thor wasn’t expected to debut to jaw dropping numbers with pundits predicting opening power between $70 million and $80 million. Exit polls not surprisingly pegged ticket buyers at 63% male but, more surprisingly, it was according to the studio a crowd that was 72% over the age of 25 years.

Add to that a decidedly older crowd for Jumping the Broom. Only Something Borrowed skewed younger and again predictably female.

So, where are the young males that have historically been at the vanguard (and head of the line) of movie going? That’s the industry’s biggest question and so far no one has a definitive answer (it’s unlikely they were buying $30 passes to the recently launched premiere VOD). Though not personally a betting man, I wouldn’t want to take the side _ regardless of long odds _ that the upcoming Pirates of the Caribbean would turn the tide back.

The other puzzler of the frame was the limpid debut of The Beaver. The film’s subject matter _ abject depression _ was never likely to be an audience magnet. But its prestige elements should have at least drawn an upscale crowd regardless of such barriers and an opening salvo twice as large as what’s been recorded.


Weekend Estimates: May 6-8, 2011

Title Distributor Gross (average) % change * Theaters Cume
Thor Par Intl 65.8 (16,640) NEW 3955 65.8
Fast Five Uni 32.3 (8,830) -62% 3662 139.7
Something Borrowed WB 13.2 (4,540) NEW 2904 13.2
Jumping the Broom Sony 13.0 (6,370) NEW 2035 13
Rio Fox 8.3 (2,560) -44% 3258 115
Water for Elephants Fox 5.6 (2,150) -40% 2614 41.6
Medea’s Big Happy Family Lions Gate 3.5 (1,850) -65% 1881 46.4
Prom BV 2.4 (880) -48% 2730 7.8
Soul Surfer Sony 2.1 (1,170) -38% 1781 36.7
Hoodwinked Too! Weinstein Co. 1.9 (770) -53% 2505 6.8
Insidious Film District 1.3 (1,340) -50% 1001 50.3
Source Code Summit 1.2 (1,300) -52% 930 50.9
Hanna Focus 2.2 (1,410) -58% 748 36.79
African Cats BV .87 (840) -64% 1035 12.7
Scream 4 Weinstein Co. .71 (530) -67% 1333 36.9
The Conspirator Roadside Attractions .68 (1,480) -38% 460 9.8
There Be Dragons IDP .66 (2,550) NEW 259 0.66
Hop Uni .50 (550) -81% 902 106.4
Win Win Fox Searchlight .46 (1,730) -30% 268 8.3
The Lincoln Lawyer Lions Gate .45 (1,030) -43% 440 55.5
Limitless Relativity .43 (1,1300 -61% 379 76.9
Rango Par .41 (1,480) 31% 277 120.4
Jane Eyre Focus .37 (1,500) -27% 248 9.4
Weekend Total ($500,000+ Films) $154.80
% Change (Last Year) -11%
% Change (Last Week) 1%
Also debuting/expanding
100% Love Blue Sky .20 (8,840) 23 0.2
The Beaver Summit .10 (4,650) 22 0.1
In a Better World Sony Classics 82,300 (1,710) 15% 48 0.52
The Greatest Movie Ever Sold Sony Classics 65,700 (1,430) -27% 46 0.34
Engeyum Kadhal Sun 38,500 (2,960) 13 0.04
Forks Over Knives Monica Beach 26,600 (4,430) 6 0.03
Last Night TriBeCa 25,300 (2,810) 9 0.03
Battle of the Brides Variance 20,200 (4,040) 5 0.02
Octubre New Yorker 6,900 (3,450) 2 0.01
Haunted 3D Big Pictures 6,100 (550) 11 0.01
Caterpillar Lorber 2,100 (2,100) 1 0.01
Passion Play Image Entertainment 1,800 (900) 2 0.01

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“I run a movie for myself the first time, and if I can forget I had anything to do with the picture, and I’m halfway through the movie and I’m just the audience, then that is my litmus test for a film working. It doesn’t mean it’s going to work for anybody outside of myself, but when I lose the aesthetic distance between the screen and where I’m sitting, the first time I run a picture that I’ve directed for myself, if I’m aware to the very end that I’m the director, and all I can do is find things to fault, then I know I have my work cut out for me. And I have to roll up my sleeves and fix everything. But when I can watch a movie and I can forget that I made the movie, that’s the first sign that I’m going to be pretty happy with it, that I’m going to be able to live with it.”
~ Steven Spielberg On When He Thinks A Movie Is Working

“I was brought up on newspapers. I love newspapers. I love old-fashioned newspapers, but today I read them on the Internet because of time. And in New York, I read the morning papers, then I read the London papers on my iPad. But entertainment is very important. With broadband coming, everything is changing. People now spend four or five hours on their iPhones, their smartphones, which is changing the world totally. I found it with my young children. They are on their iPhones while they are watching television, doing two things at once. The fact that now we have 2.5 billion people with smartphones, with access to knowledge all over the world, with access to each other, government is going to change, the world is going to change. And it’s going to change very fast. We’ve only had smartphones for eight years, and now we have 2.5 billion of them. In another eight years, we will have 5 billion. The whole world will be on them… If newspapers have opinions, if they are really well-written, if they’re very reliable, people will pay for them. Then they are viable. We found [that] with the Wall Street Journal. You have newspapers on the Internet which are so good people will pay for them. There are people who steal things, rewrite them and put them out, like Google, but they are not reliable at all.”
~ Rupert Murdoch