MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 8

Oh, God! Book XXIV

The god of thunder  –  Thor – hammered an estimated $65.8 million to handily reign at the top of the weekend box office charts. The session also saw a pair of counter-programmers bow nationally with the sweetly romantic Something Borrowed slotting third with $13.2 million and Jumping the Broom a breath behind at $13 million.

In limited wide was the political drama There Be Dragons with $660,000 from 259 playdates and once again it was a Telegu film from India  –  100% Love –  that dominated in that niche with an impressive $203,000 at a mere 23 screens.

Among the exclusive bows the focus was unquestionably on the highly acclaimed The Beaver. Audiences however failed to concur with the film grossing roughly $102,000 in its first blush at 22 venues.

In what’s become the kickoff for the summer season of blockbusters, you’d have to say that 2011 came in like a lamb with revenues of just north of $160 million. It was a sliver better than last weekend and an 11% depression from last year when Iron Man 2 debuted to $128.1 million.

Thor wasn’t expected to debut to jaw dropping numbers with pundits predicting opening power between $70 million and $80 million. Exit polls not surprisingly pegged ticket buyers at 63% male but, more surprisingly, it was according to the studio a crowd that was 72% over the age of 25 years.

Add to that a decidedly older crowd for Jumping the Broom. Only Something Borrowed skewed younger and again predictably female.

So, where are the young males that have historically been at the vanguard (and head of the line) of movie going? That’s the industry’s biggest question and so far no one has a definitive answer (it’s unlikely they were buying $30 passes to the recently launched premiere VOD). Though not personally a betting man, I wouldn’t want to take the side _ regardless of long odds _ that the upcoming Pirates of the Caribbean would turn the tide back.

The other puzzler of the frame was the limpid debut of The Beaver. The film’s subject matter _ abject depression _ was never likely to be an audience magnet. But its prestige elements should have at least drawn an upscale crowd regardless of such barriers and an opening salvo twice as large as what’s been recorded.

______________________________________________________

Weekend Estimates: May 6-8, 2011

Title Distributor Gross (average) % change * Theaters Cume
Thor Par Intl 65.8 (16,640) NEW 3955 65.8
Fast Five Uni 32.3 (8,830) -62% 3662 139.7
Something Borrowed WB 13.2 (4,540) NEW 2904 13.2
Jumping the Broom Sony 13.0 (6,370) NEW 2035 13
Rio Fox 8.3 (2,560) -44% 3258 115
Water for Elephants Fox 5.6 (2,150) -40% 2614 41.6
Medea’s Big Happy Family Lions Gate 3.5 (1,850) -65% 1881 46.4
Prom BV 2.4 (880) -48% 2730 7.8
Soul Surfer Sony 2.1 (1,170) -38% 1781 36.7
Hoodwinked Too! Weinstein Co. 1.9 (770) -53% 2505 6.8
Insidious Film District 1.3 (1,340) -50% 1001 50.3
Source Code Summit 1.2 (1,300) -52% 930 50.9
Hanna Focus 2.2 (1,410) -58% 748 36.79
African Cats BV .87 (840) -64% 1035 12.7
Scream 4 Weinstein Co. .71 (530) -67% 1333 36.9
The Conspirator Roadside Attractions .68 (1,480) -38% 460 9.8
There Be Dragons IDP .66 (2,550) NEW 259 0.66
Hop Uni .50 (550) -81% 902 106.4
Win Win Fox Searchlight .46 (1,730) -30% 268 8.3
The Lincoln Lawyer Lions Gate .45 (1,030) -43% 440 55.5
Limitless Relativity .43 (1,1300 -61% 379 76.9
Rango Par .41 (1,480) 31% 277 120.4
Jane Eyre Focus .37 (1,500) -27% 248 9.4
Weekend Total ($500,000+ Films) $154.80
% Change (Last Year) -11%
% Change (Last Week) 1%
Also debuting/expanding
100% Love Blue Sky .20 (8,840) 23 0.2
The Beaver Summit .10 (4,650) 22 0.1
In a Better World Sony Classics 82,300 (1,710) 15% 48 0.52
The Greatest Movie Ever Sold Sony Classics 65,700 (1,430) -27% 46 0.34
Engeyum Kadhal Sun 38,500 (2,960) 13 0.04
Forks Over Knives Monica Beach 26,600 (4,430) 6 0.03
Last Night TriBeCa 25,300 (2,810) 9 0.03
Battle of the Brides Variance 20,200 (4,040) 5 0.02
Octubre New Yorker 6,900 (3,450) 2 0.01
Haunted 3D Big Pictures 6,100 (550) 11 0.01
Caterpillar Lorber 2,100 (2,100) 1 0.01
Passion Play Image Entertainment 1,800 (900) 2 0.01

Comments are closed.

Klady

Quote Unquotesee all »

“Our business is complicated because intimacy is part and parcel of our profession; as actors we are paid to do very intimate things in public. That’s why someone can have the audacity to invite you to their home or hotel and you show up. Precisely because of this we must stay vigilant and ensure that the professional intimacy is not abused. I hope we are in a pivotal moment where a sisterhood — and brotherhood of allies — is being formed in our industry. I hope we can form a community where a woman can speak up about abuse and not suffer another abuse by not being believed and instead being ridiculed. That’s why we don’t speak up — for fear of suffering twice, and for fear of being labeled and characterized by our moment of powerlessness. Though we may have endured powerlessness at the hands of Harvey Weinstein, by speaking up, speaking out and speaking together, we regain that power. And we hopefully ensure that this kind of rampant predatory behavior as an accepted feature of our industry dies here and now. Now that we are speaking, let us never shut up about this kind of thing. I speak up to make certain that this is not the kind of misconduct that deserves a second chance. I speak up to contribute to the end of the conspiracy of silence.”
Lupita Nyong’o

“We all knew that we were working for a man with an infamous temper. We did not know we were working for a serial sexual predator. We knew that our boss could be manipulative. We did not know that he used his power to systematically assault and silence women. We had an idea that he was a womanizer who had extra-marital affairs. We did not know he was a violent aggressor and alleged rapist. But to say that we are shocked and surprised only makes us part of the problem. Our company was built on Harvey’s unbridled ambition – his aggressive deal making, his insatiable desire to win and get what he wanted, his unabashed love for celebrity – these traits were legendary, and the art they produced made an indelible mark on the entertainment industry. But we now know that behind closed doors, these were the same traits that made him a monster… We know that in writing this we are in open breach of the non-disclosure agreements in our contracts… We ask that the company let us out of our NDAs immediately – and do the same for all former Weinstein Company employees – so we may speak openly.”