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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 15, 2011

Rite Turn
By Leonard Klady

Thor was at the vanguard (and Asgard) of weekend movie sales with an estimated $32.9 million. The session also featured two new national releases with titular but not content links. The macha comedy Bridesmaids ranked second with $24.3 million while the 3D horror thriller Priest was a couple of notches behind with $14.4 million.

The frame also saw a couple of limited national entries that each bowed with 218 playdates. Will Ferrell in the relatively non-comic Everything Must Go drew a respectable $723,000 gross while the latest in the inner city dance to success genre Go for It! misstepped to the tune of $103,000. There wasn’t much traction for the social drama Hesher that bowed to $118,000 at 42 venues and the scrum of exclusive debuts was devoid of a standout.

It all rang up to better than $130 million and that translated into another early summer bummer with a 21% drop from last weekend. It was a more modest 5% slip from 2010 when the second weekend of Iron Man 2 led the field with a Marvelous $52 million and newcomers Robin Hood and Letters to Juliet followed with respective bows of $36.1 million and $13.5 million.

Bridesmaids entered the marketplace as a distaff spin on The Hangover but positive reviews and WOM brightened its commercial prospects. The first wave was unsurprisingly female (69%) and older (63% over 30 years old) but its likely to widen its base and could emerge as one of the season’s sleeper hits.

Priest _ also to expectations _ skewed younger and male and fell slightly short of tracking that predicted an opening between $15 million and $18 million. Next weekend’s Pirates of the Caribbean: On Stranger Tides and the following week’s The Hangover, Part II and Kung Fu Panda 2 will determine whether something familiar will energize all those folk who appear to have opted for other entertainment and portals.

Weekend (estimates) May 13 – 15, 2011
Title Distributor Gross (average) % change Theaters Cume
Thor Par Intl 32.9 (8,290) -50% 3963 117.6
Bridesmaids Uni 24.3 (8,340) NEW 2918 24.3
Fast Five Uni 19.5 (5,130) -40% 3793 168.7
Priest Sony 14.4 (5,040) NEW 2864 14.4
Rio Fox 8.0 (2,720) -6% 2929 124.9
Jumping the Broom Sony 7.1 (3,500) -53% 2035 25.8
Something Borrowed WB 7.0 (2,400) -50% 2904 25.6
Water for Elephants Fox 4.0 (1,660) -34% 2425 48.4
Medea’s Big Happy Family Lions Gate 2.1 (1,480) -49% 1449 50.2
Soul Surfer Sony 1.8 (1,2100 -23% 1468 39.2
Hoodwinked Too! Weinstein Co. 1.0 (770) -52% 1276 8.4
Insidious Film District .94 (1,230) -30% 762 51.7
Source Code Summit .85 (1,360) -32% 626 52.2
Prom BV .84 (700) -62% 1201 8.9
Everything Must Go Roadside Attractions .72 (3,320) NEW 218 0.72
African Cats BV .55 (870) -48% 631 13.9
Hanna Focus .43 (1,010) -49% 425 38.4
The Conspirator Roadside Attractions .42 (1,150) -32% 364 10.4
Hop Uni .39 (8500 -22% 459 106.8
Win Win Fox Searchlight .37 (1,490) -30% 248 8.9
Jane Eyre Focus .31 (1,260) -27% 248 9.9
Weekend Total ($500,000+ Films) $126.00
% Change (Last Year) -5%
% Change (Last Week) -21%
Also debuting/expanding
The Beaver Summit .15 (1,450) 41% 105 0
Hesher Newmarket .12 (2,8500 42 0.12
Go for It Lions Gate .10 (470) 218 0.1
In a Better World Sony Classics 66,700 (1,310) -10% 51 0.62
The Greatest Movie Ever Sold Sony Classics 55,300 (970) -10% 57 0.42
L’Amour fou IFC 31,800 (15,900) 2 0.03
The First Grader NatGeo 21,500 (7,170) 3 0.02
True Legend indomina 17,100 (3,420) 5 0.02
The City of Life and Death Kino 5,400 (5,400) 1 0.01
Love U Mr. Kalakaar Eros 4,800 (370) 13 0.01
In the Name of Love ABS 4,600 (4,600) 1 0.01
Skateland Free Style 4,500 (2,250) 2 0.01
How to Live Forever Variance 3,200 (3,200) 1 0.01

2 Responses to “The Weekend Report: May 15, 2011”

  1. azmoviegoer says:

    Not ashamed to admit that I am seeing Bridesmaids today and hoping it lives up to the hype in terms of gut-busting laughs. Wish it had made more money then Thor though so the studios know there is an audience out there for comedies that are not just R-rated but actually funny. Hoping that some of the other R-rated comedies coming this summer live up to their potential.

    Off topic, anyone else wondering why no “Hangover 2″ reviews have been released yet? I mean, I know it’s going to make a killing no matter what the critics say but wouldn’t you think WB would want to build some WOM hype on how funny it is pre-release to get people talking about it and making plans to see it asap Memorial Day weekend and why haven’t I seen any tracking info on it either. You would think this one would be tracking off the charts given it’s previous success. Is WB worried the critics are going to have their knives out for it because it was so successful the first time?

  2. Erik says:

    Who knew Thor would be such a hit! It looks pretty ridiculous! And Bridesmaids actually looks funny!

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9