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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: May 15, 2011

Rite Turn
By Leonard Klady

Thor was at the vanguard (and Asgard) of weekend movie sales with an estimated $32.9 million. The session also featured two new national releases with titular but not content links. The macha comedy Bridesmaids ranked second with $24.3 million while the 3D horror thriller Priest was a couple of notches behind with $14.4 million.

The frame also saw a couple of limited national entries that each bowed with 218 playdates. Will Ferrell in the relatively non-comic Everything Must Go drew a respectable $723,000 gross while the latest in the inner city dance to success genre Go for It! misstepped to the tune of $103,000. There wasn’t much traction for the social drama Hesher that bowed to $118,000 at 42 venues and the scrum of exclusive debuts was devoid of a standout.

It all rang up to better than $130 million and that translated into another early summer bummer with a 21% drop from last weekend. It was a more modest 5% slip from 2010 when the second weekend of Iron Man 2 led the field with a Marvelous $52 million and newcomers Robin Hood and Letters to Juliet followed with respective bows of $36.1 million and $13.5 million.

Bridesmaids entered the marketplace as a distaff spin on The Hangover but positive reviews and WOM brightened its commercial prospects. The first wave was unsurprisingly female (69%) and older (63% over 30 years old) but its likely to widen its base and could emerge as one of the season’s sleeper hits.

Priest _ also to expectations _ skewed younger and male and fell slightly short of tracking that predicted an opening between $15 million and $18 million. Next weekend’s Pirates of the Caribbean: On Stranger Tides and the following week’s The Hangover, Part II and Kung Fu Panda 2 will determine whether something familiar will energize all those folk who appear to have opted for other entertainment and portals.

Weekend (estimates) May 13 – 15, 2011
Title Distributor Gross (average) % change Theaters Cume
Thor Par Intl 32.9 (8,290) -50% 3963 117.6
Bridesmaids Uni 24.3 (8,340) NEW 2918 24.3
Fast Five Uni 19.5 (5,130) -40% 3793 168.7
Priest Sony 14.4 (5,040) NEW 2864 14.4
Rio Fox 8.0 (2,720) -6% 2929 124.9
Jumping the Broom Sony 7.1 (3,500) -53% 2035 25.8
Something Borrowed WB 7.0 (2,400) -50% 2904 25.6
Water for Elephants Fox 4.0 (1,660) -34% 2425 48.4
Medea’s Big Happy Family Lions Gate 2.1 (1,480) -49% 1449 50.2
Soul Surfer Sony 1.8 (1,2100 -23% 1468 39.2
Hoodwinked Too! Weinstein Co. 1.0 (770) -52% 1276 8.4
Insidious Film District .94 (1,230) -30% 762 51.7
Source Code Summit .85 (1,360) -32% 626 52.2
Prom BV .84 (700) -62% 1201 8.9
Everything Must Go Roadside Attractions .72 (3,320) NEW 218 0.72
African Cats BV .55 (870) -48% 631 13.9
Hanna Focus .43 (1,010) -49% 425 38.4
The Conspirator Roadside Attractions .42 (1,150) -32% 364 10.4
Hop Uni .39 (8500 -22% 459 106.8
Win Win Fox Searchlight .37 (1,490) -30% 248 8.9
Jane Eyre Focus .31 (1,260) -27% 248 9.9
Weekend Total ($500,000+ Films) $126.00
% Change (Last Year) -5%
% Change (Last Week) -21%
Also debuting/expanding
The Beaver Summit .15 (1,450) 41% 105 0
Hesher Newmarket .12 (2,8500 42 0.12
Go for It Lions Gate .10 (470) 218 0.1
In a Better World Sony Classics 66,700 (1,310) -10% 51 0.62
The Greatest Movie Ever Sold Sony Classics 55,300 (970) -10% 57 0.42
L’Amour fou IFC 31,800 (15,900) 2 0.03
The First Grader NatGeo 21,500 (7,170) 3 0.02
True Legend indomina 17,100 (3,420) 5 0.02
The City of Life and Death Kino 5,400 (5,400) 1 0.01
Love U Mr. Kalakaar Eros 4,800 (370) 13 0.01
In the Name of Love ABS 4,600 (4,600) 1 0.01
Skateland Free Style 4,500 (2,250) 2 0.01
How to Live Forever Variance 3,200 (3,200) 1 0.01

2 Responses to “The Weekend Report: May 15, 2011”

  1. azmoviegoer says:

    Not ashamed to admit that I am seeing Bridesmaids today and hoping it lives up to the hype in terms of gut-busting laughs. Wish it had made more money then Thor though so the studios know there is an audience out there for comedies that are not just R-rated but actually funny. Hoping that some of the other R-rated comedies coming this summer live up to their potential.

    Off topic, anyone else wondering why no “Hangover 2″ reviews have been released yet? I mean, I know it’s going to make a killing no matter what the critics say but wouldn’t you think WB would want to build some WOM hype on how funny it is pre-release to get people talking about it and making plans to see it asap Memorial Day weekend and why haven’t I seen any tracking info on it either. You would think this one would be tracking off the charts given it’s previous success. Is WB worried the critics are going to have their knives out for it because it was so successful the first time?

  2. Erik says:

    Who knew Thor would be such a hit! It looks pretty ridiculous! And Bridesmaids actually looks funny!

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office