By David Poland firstname.lastname@example.org
Sunday Estimates by Klady (3-Day, Fri/Sat/Sun)
I don’t have time to do any real analysis this morning… more later today/tomorrow.
However, I want to say it again… “the box office slump” isn’t over, isn’t forgotten, hasn’t been turned around by one movie. The issues that are of real concern are still of real concern. The huffing and puffing of media about slumps while they/we refuse to see the facts that are right in front of our faces is still of real concern.
What is incalculable in this situation is that media, repeating a false idea over and over and over again as fact, can make it fact in people’s heads. Just ask anyone about “why people aren’t going to movie theaters anymore.” We have Sharon Waxman and The New York Times to thank for perpetuating that lie 5 years ago. And it is still spoken of as though it really happened. But it did not. Teen boys are still driving the movie economy first. Texting hasn’t destroyed any film’s Saturday yet. Week-vs-Week analysis of box office is a fool’s errand and always has been, except for the 7 or 8 annual landmark weekends/weeks.
Meanwhile, reduced numbers of tickets sold have been more than made up for by other revenue streams that didn’t exist in 1939. Avatar will generate more cash, even adjusted for inflation, than any movie ever made. But in the media, always too hungry for a story and really uninterested in whether the truth is really being gotten to in a good negative spin on success, we got the obsession about “tickets sold,” when in fact, we don’t have accurate numbers about how many tickets were actually sold for, say, Gone With The Wind, and at what price points. But, hey, print the myth. No one’s reading the damned papers anyway! (another myth)
Thanks to the excesses of this industry, in which new ideas inevitably mature, but are often murdered before they have that chance by oversaturation by the quarter-by-quarter interests of global corporate interests, 3D seems to already have become a hit or miss proposition in the US, while the rest of the world is just getting enough 3D to start them down the road to the same place. A serious discussion of the whys and wherefores should be had… and not just murky “gotchas” about projection issues thrown about simply because critics object to the format being shoved down the throats of both movies that don’t need it and moviegoers. There is value in 3D for filmmakers, studios, and film lovers… just not 25 times a year or more. When it becomes mundane, 3D is a disaster for audiences, unlike sound or color.