By David Poland firstname.lastname@example.org
4 Day Estimates by Wolfpack Klady
Fallacy first… the idea that this is some kind of bad number for Kung Fu Panda is silly. It’s the biggest Memorial Day opening for an animated film, about a million over Madagascar. Were you hoping it would break that record AND show a 25% 3D bump? Okay. But that isn’t really reasonable. Memorial Day Weekend is not a great animation weekend, which is why so many of the big summer animated openings are the week AFTER Memorial Day.
Animated grosses are about the multiple. Panda has 3 more weekends until Cars 2.
Hangover 2 shows the power of a well loved original, whip smart marketing, and sequels. ‘Nuff said. Let the record show that this idiot estimated a $110 million launch before it came on tracking.
Pirates 4′s drop was… not good… not hideous. International saves Disney’s bacon.
Another strong hold for Bridesmaids, even against The Hangover. Remember when movies got roll over business from sell outs? Not so much anymore. Bridesmaids deserves credit for strong word of mouth.
And Thor is still swinging, so far the 3D success story of the domestic summer.