Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report, April 3, 2011

Hop, Skip, Jump … Repeat

The non-stereoscopic anime egg hunt that is Hop easily outdistanced the competition to take the weekend box office crown with an estimated $38.3 million. The session also featured two other new entries that ranked second and third on the charts. The sci-fi thriller Source Code edged out the eerie chills of Insidious with $14.9 million to the latter’s $13 million.

The frame also saw a staggering number of regional, niche and exclusive premieres … but few demonstrated any signs of stamina. Neither the Hindi Game nor the Telugu Shakthi hinted at an Indian rebound with the first bowing to $73,500 from 62 screens and the second marginally better with $88,300 at 31 venues. In Quebec the multi-cultural crime saga Bumrush lived up to its moniker with $34,100 in 37 exposures and the Korean import The Last Godfather bowed with an aggressive 58 playdates and a disappointing $93,800 box office.

The bright spots were the Italian Cannes-prized Le Quattro Volte that grossed $16,300 from a single theater and this year’s Oscar winning Danish political drama In a Better World with a $33,700 tally from four initial engagements.

Overall weekend business added up to roughly $127 million for a slight 4% boost from seven days prior. It was nonetheless 30% lagging from 2010 when the launch of Clash of the Titans arrived with $61.1 million and the sequel Why Did I Get Married Too took the bridesmaid slot with $22.2 million.

First quarter domestic box office became official with the three months adding up to $2.11 billion that translated into a 22% dip from the prior year. The situation internationally is more severe with initial projections indicating erosion in the neighborhood of 33%.

Tracking once again was significantly off beam … though thankfully not over confident. No one expected Hop to do better than $30 million and Insidious was viewed as having a $10 million ceiling. Only the mid-teen estimate on Source Code proved to be on target.

If the Hop numbers hold up (or improve) it could usurp Green Hornet’s top 2011 opening of $40 million. It certainly exceeds the crime fighter’s admissions and when placed in tandem with Rango puts the lie to the contention that animated films must be presented in 3D in order to compete commercially. Unsurprisingly the film’s audience was roughly 75% parents with children younger than 13 in tow.

Exit demos for Insidious were split between the sexes with a slight tilt toward under 25s overall while Source Code was 54% male and 64% on the plus 30 side according to its distributor. Whether movie going continues to trend toward an older crowd will get the true test come May and an onslaught of event pictures throughout the summer. Regardless it was evident at the recently concluded Cinemacon that the majors are eyeing more mature themed movies thanks to first quarter response to the likes of The King’s Speech, Black Swan and The Fighter. Minimally Q1 2013 will reflect that slant but will it translate it a calendar year phenomenon.

Weekend (estimates) April 1 – 3, 2011
Title Distributor Gross (avg) % chng Theaters Cume
Hop Uni 38.3 (10,710) NEW 3579 38.3
Source Code Summit 14.9 (5,040) NEW 2961 14.9
Insidious Film District 13.0 (5,390) NEW 2408 13
Diary of a Wimpy Kid: Rodrick Rules! Fox 10.2 (3,230) -57% 3169 38.4
Limitless Relativity 9.5 (3,350) -37% 2838 55.7
The Lincoln Lawyer Lions Gate 7.0 (2,600) -35% 2707 39.5
Sucker Punch WB 6.0 (1,970) -69% 3033 29.8
Rango Par 4.5 ((1,440) -54% 3134 113.8
Paul Uni 4.3 (1,690) -45% 2550 31.9
Battle: Los Angeles Sony 3.5 (1,560) -54% 2263 78.5
The Adjustment Bureau Uni 2.2 (1,450) -49% 1525 58.6
Red Riding Hood WB 1.8 (1,020) -58% 1788 35.6
Jane Eyre Focus 1.2 (6,720) 25% 180 3.5
The King’s Speech WeinsteinCo 1.2 (1,170) -24% 1011 136.6
Win Win Searchlight 1.2 (7,850) 152% 149 2
Beastly CBS .81 (1,000) -63% 814 26.8
Hall Pass WB .77 (1,100) -55% 703 43.8
Just Go With It Sony .62 (1,040) -59% 597 101.4
Gnomeo and Juliet BV/eOne .44 (600) -71% 735 96.9
Tangled BV .33 (1,190) -40% 276 199.1
Mars Needs Moms BV .32 (460) -86% 701 20.3
Of Gods and Men Sony Classics .24 (2,090) -35% 116 2.4
Weekend Total ($500,000+ Films) $121.00
% Change (Last Year) -30%
% Change (Last Week) 4%
Also debuting/expanding
Kill the Irishman Anchor Bay .11 (2,030) -26% 56 0.7
The Last Godfather Roadside 93,800 (1,620) 58 0.09
Shakthi Ficus 88,300 (2,850) 31 0.09
Miral Weinstein Co. 73,600 (4,910) 11% 15 0.16
Game Eros 73,500 (1,190) 62 0.07
Trust Millenium 55,200 (1,970) 28 0.06
Super IFC 49,300 (4,480) 11 0.05
Bumrush Forban 34,100 (920) 37 0.03
In a Better World Sony Classics 33,700 (8,420) 4 0.03
Queen to Play Zeitgeist 28,200 (4,700) 6 0.03
Cat Run Paladin 24,400 (240) 100 0.02
Le Quattro Volte Lorber 16,300 (16,300) 1 0.02
Rubber Magolia 15,500 (3,100) 5 0.02
Venus noire Metropolitan 11,900 (2,380) 5 0.01
Le Colis Seville 8,700 (1,240) 7 0.01
Elephant in the Living Room MainSail 7,400 (7,400) 1 0.01
Circo First Run 5,200 (5,200) 1 0.01
Wrecked IFC 4,900 (2,450) 2 0.01
Essential Killing KinoS 4,500 (1,120) 4 0.01
An Affirmative Act Take 2 3,400 (3,4000 1 0.01
Domestic Market Share (Jan. 1 – March 31, 20110
Distributor (releases) Gross Market Share
Paramount (9) 406.1 19.30%
Sony (10) 364.9 17.30%
Warnr Bros. (14) 261.1 12.40%
Buena Vista (6) 253.2 12.00%
Universal (7) 220.9 10.50%
Weinstein Co. (3) 131.7 6.20%
Fox (6) 114.8 5.40%
Fox Searcchlight (4) 80.9 3.80%
Relativity (4) 78.1 3.70%
CBS (3) 55.5 2.60%
Lions Gate (6) 38.2 1.80%
Focus (3) 23.3 1.10%
eOne/Seville (7) 14.3 0.70%
Summit (3) 12.2 0.60%
Sony Classics (5) 11.8 0.60%
Other * (83) 41.5 2.00%
2108.5 100.00%

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office