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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report: April 10, 2011

The Best That You Can Do is …

Audiences continued to Hop to it as the animated Easter eggs-travaganza topped weekend tickets sales with an eggs-timated $21.6 million. The film bounded well ahead of a quarter of new national releases that saw the remake of Arthur and the distaff thriller Hanna competing for the second slot with the former squeaking ahead by about 200k with a $12.5 million tally. The inspirational Soul Surfer bowed to $10.9 million and the tongue-in-cheek swashbuckler Your Highness swiped $9.5 million.

Among the new niche releases were the non-fiction nature study Born to Be Wild with $820,000 from 206 cages (194 in 3D) and the Mexican comedy No Eres Tu, Soy Yo that grossed $530,000 at 226 venues. Bollywood entry Thank You failed to revivify that sector with a $253,000 bow from 92 engagements.

Exclusives this weekend saw a couple of glimmers of hope including the minimalist western Meek’s Cut Off with $19,800 at two screens. Solo outings for docs Blank City on Manhattan’s early Punk scene and American: The Bill Hicks Story profiling the late comic genius respectively rang up $10,600 and $6,400 in ducats.

The frame’s overall tally generated roughly $118 million and slipped 5% behind last weekend’s biz. It was a slightly more severe 7% lag from 2010 when the second weekend of Clash of the Titans led with $26.6 million; edging out the $25.2 million gross for newcomer Date Night.

Hopes weren’t particularly high for any of the quartet of newcomers with Arthur given the best prospects that ranged from $12 million to $18 million. Your Highness was also overestimated with pundits pegging its bow somewhere between $11 million to $15 million. Conversely the mavens viewed Hanna’s topmost performance at $10 million with similar expectations for Soul Surfer that proved to be accurate.

Hanna’s strength largely came from unexpected response from males that composed slightly more than half of its audience. Soul Surfer drew a resounding 80% female crowd and was the only one of the four new films that had a majority under 25 demographic with 56%. Arthur was 64% older, Your Highness was 55% dominated by plus 25s and Hanna was at the high end with 69%.

The shift so far this year to an older set of ticket buyers has largely been cited as a reflection of weak product though one can hardly imagine what aspect of such films as Sucker Punch or Drive Angry could possibly draw a mature buyer to the multiplex. The industry mantra is that younger male avids will be back in force come May when the summer tentpole fun rides are unleashed.

What appears to have stumped the pundits is what exactly are these bulwarks of movie going doing during this apparent hiatus? No one appears to have done surveys that might indicate whether a trend exists or if there’s an absence of a conclusive shift to other activities. Regardless, no one believes this segment is staying at home and exercising their fast food options. So, clearly the new VoD initiatives are directed toward them and their involvement in the movie experience remains vital to the industry’s health and welfare.

Weekend (estimates)
April 8 – 10, 2011
Title Distributor Gross (avg) % chng Theaters Cume
Hop Uni 21.6 (5,980) -42% 3616 68.1
Arthur WB 12.5 (3,810) NEW 3276 12.5
Hanna Focus 12.3 (4,850) NEW 2535 12.3
Soul Surfer Sony 10.9 (4,910) NEW 2214 10.9
Insidious Film District 9.8 (4,060) -26% 2419 27.2
Your Highness Uni 9.5 (3,420) NEW 2769 9.5
Source Code Summit 9.0 (3,040) -39% 2971 28.6
Limitless Relativity 5.6 (2,130) -40% 2642 64.3
Diary of a Wimpy Kid: Rodrick Rules! Fox 4.9 (1,690) -52% 2881 45.5
The Lincoln Lawyer Lions Gate 4.4 (1,830) -35% 2420 46.3
Rango Par 2.3 (1,140) -49% 2007 117.5
Sucker Punch WB 2.1 (1,180) -66% 1755 33.9
Paul Uni 1.7 (1,040) -59% 1667 35.1
Battle: Los Angeles Sony 1.5 (1,090) -57% 1408 81.2
Jane Eyre Focus 1.2 (4,780) -3% 247 5.2
Win Win Fox Searchlight 1.2 (5,220) 4% 226 3.5
The Adjustment Bureau Uni .88 (1,120) -59% 783 60.1
Born to Be Wild WB .82 (3,980) NEW 206 0.82
The King’s Speech Weinstein Co. .55 (810) -52% 675 137.6
No Eres Tu, Soy Yo Lions Gate .53 (2340) NEW 226 0.53
Red Riding Hood WB .52 (670) -71% 777 36.7
Weekend Total
($500,000+ Films)
$113.80
% Change (Last Year) -7%
% Change (Last Week) -5%
Also debuting/expanding
Thank You UTV .25 (2,750) 92 0.25
Kill the Irishman Anchor Bay 91,600 (1,760) -19% 52 0.85
Miral Weinstein Co. 55,700 (1,920) -24% 29 0.25
In a Better World Sony Classics 48,600 (4,050) 47% 12 0.1
Meek’s Cut Off Osciloscope 19,800 (9,900) 2 0.02
Blank City FilmsWeLike 10,600 (10,600) 1 0.01
Meet Monica Velour Anchor Bay 7,300 (3,650) 2 0.01
Ceremony Magnolia 6,800 (2,270) 3 0.01
Henry’s Crime Moving Pictures 6,600 (3,300) 2 0.01
American: The Bill Hicks Story Variance 6,400 (6,400) 1 0.01
To Die Like a Man Strand 2,150 (2,150) 1 0.01
Domestic Market Share (Jan. 1 – April 7, 2011)
Distributor (releases) Gross Market Share
Paramount (9) 413.6 18.20%
Sony (10) 370.9 16.30%
Universal (8) 276.1 12.10%
Warner Bros. (14) 273.6 12.00%
Buena Vista (6) 255.2 11.20%
Weinstein Co. (4) 133.4 5.90%
Fox (6) 127.6 5.60%
Relativity (4) 90.5 4.00%
Fox Searchlight (4) 82.9 3.70%
CBS (3) 56.6 2.50%
Lions Gate (6) 47.5 2.10%
summit (4) 31.8 1.40%
Focus (3) 25.1 1.10%
FilmDistrict (1) 17.4 0.80%
eOne/Seville (7) 14.5 0.60%
Sony Classics (6) 12.3 0.50%
Other * (99) 44.3 2.00%
2273.3 100.00%
* none greater than 0.4%
Top Domestic Grossers *
(Jan. 1 – April 7, 2011)
Title Distributor Gross
The King’s Speech * Weinstein Co. 119,361,676
Rango Par 115,230,893
Just Go With It Sony 101,651,979
True Grit * Par 100,131,192
The Green Hornet Sony 98,588,503
Gnomeo and Juliet BV/eOne 97,075,887
Battle: Los Angeles Sony 79,700,377
Justin Bieber: Never Say Never Par 72,707,468
No Strings Attached Par 70,662,220
Black Swan * Fox Searchlight 65,964,914
Little Fockers * Uni 64,117,440
Unknown WB 62,821,544
The Adjustment Bureau Uni 59,231,700
Limitless Relativity 58,688,230
The Fighter * Par/Alliance 54,624,687
Tron: Legacy * BV 54,483,200
I Am Number 4 BV 53,949,381
The Dilemma Uni 48,800,147
Hop Uni 46,456,305
Hall Pass WB 44,034,990
* does not include 2010 box office

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Klady

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“Yes, good movies sprout up, inevitably, in the cracks and seams between the tectonic plates on which all of these franchises stay balanced, and we are reassured of their hardiness. But we don’t see what we don’t see; we don’t see the effort, or the cost of the effort, or the movies of which we’re deprived because of the cost of the effort. Paul Thomas Anderson’s Inherent Vice may have come from a studio, but it still required a substantial chunk of outside financing, and at $35 million, it’s not even that expensive. No studio could find the $8.5 million it cost Dan Gilroy to make Nightcrawler. Birdman cost a mere $18 million and still had to scrape that together at the last minute. Imagine American movie culture for the last few years without Her or Foxcatcher or American Hustle or The Master or Zero Dark Thirty and it suddenly looks markedly more frail—and those movies exist only because of the fairy godmothership of independent producer Megan Ellison. The grace of billionaires is not a great business model on which to hang the hopes of an art form.”
~ Mark Harris On The State Of The Movies

How do you make a Top Ten list? For tax and organizational purposes, I keep a log of every movie I see (Title, year, director, exhibition format, and location the film was viewed in). Anything with an asterisk to the left of its title means it’s a 2014 release (or something I saw at a festival which is somehow in play for the year). If there’s a performance, or sequence, or line of dialogue, even, that strikes me in a certain way, I’ll make a note of it. So when year end consideration time (that is, the month and change out of the year where I feel valued) rolls around, it’s a little easier to go through and pull some contenders for categories. For 2014, I’m voting in three polls: Indiewire, SEFCA (my critics’ guild), and the Muriels. Since Indiewire was first, it required the most consternation. There were lots of films that I simply never had a chance to see, so I just went with my gut. SEFCA requires a lot of hemming and hawing and trying to be strategic, even though there’s none of the in-person skullduggery that I hear of from folk whose critics’ guild is all in the same city. The Muriels is the most fun to contribute to because it’s after the meat market phase of awards season. Also, because it’s at the beginning of next year, I’ll generally have been able to see everything I wanted to by then. I love making hierarchical lists, partially because they are so subjective and mercurial. Every critical proclamation is based on who you are at that moment and what experiences you’ve had up until that point. So they change, and that’s okay. It’s all a weird game of timing and emotional waveforms, and I’m sure a scientist could do an in-depth dissection of the process that leads to the discovery of shocking trends in collective evaluation. But I love the year end awards crush, because I feel somewhat respected and because I have a wild-and-wooly work schedule that has me bouncing around the city to screenings, or power viewing the screeners I get sent.
Jason Shawhan of Nashville Scene Answers CriticWire