By David Poland firstname.lastname@example.org
The Massive DirecTV Campaign For Home Premiere
There is not a word about the program on the service’s website. And the only indication of its existence you will find on your DirecTV HD-equipped service is the above. $29.99 for Just Go With It… no mention of the early release… nothing special compared to the many other promoted pay-VOD offerings… and right next to the offer of “400 new releases & 6000 shows an movies.”
So you tell me… are the studios or DirecTV seriously expecting anyone to buy something that’s premium priced, but not even being sold?
Oh wait… ““We’re testing a price point and testing a window in the early days of this product, and we’ll see how it takes,” Chang, DirecTV’s head of content strategy and development, said today in an interview. “Down the road, if the window gets tweaked and changed, I think we all cross that bridge when we get to it.” (Blooomberg)
I guess it’s good that someone is pretending that the next step isn’t already planned for 45 days and $20, followed by 30 days and $15 when that fails.