MCN Blogs
David Poland

By David Poland poland@moviecitynews.com

The Massive DirecTV Campaign For Home Premiere

There is not a word about the program on the service’s website. And the only indication of its existence you will find on your DirecTV HD-equipped service is the above. $29.99 for Just Go With It… no mention of the early release… nothing special compared to the many other promoted pay-VOD offerings… and right next to the offer of “400 new releases & 6000 shows an movies.”

So you tell me… are the studios or DirecTV seriously expecting anyone to buy something that’s premium priced, but not even being sold?

Oh wait… ““We’re testing a price point and testing a window in the early days of this product, and we’ll see how it takes,” Chang, DirecTV’s head of content strategy and development, said today in an interview. “Down the road, if the window gets tweaked and changed, I think we all cross that bridge when we get to it.” (Blooomberg)

I guess it’s good that someone is pretending that the next step isn’t already planned for 45 days and $20, followed by 30 days and $15 when that fails.

3 Responses to “The Massive DirecTV Campaign For Home Premiere”

  1. Joe Leydon says:

    Actually, I have found that Comcast does next to nothing to alert people that indie movies that haven’t even opened yet in theaters can be viewed as VOD. I’m not comparing, say, Tiny Furniture or Heartless to Just Go With It in terms of audience appeal. But it does seem to me that, across the board, we’re still pretty much in the Jursassic period when it comes to VOD marketing.

  2. Blackcloud says:

    C’mon, Joe, no love for the Ordovician or Permian?

  3. Russell says:

    Yeah, Comcast does nothing to promote its OnDemand service really aside from flaunting the number of shows available by number. For instance, the movie Super with Ellen Page is available on VOD yet there’s no mention of it anywhere and it isn’t the easiest to find either. Is Super also available on DirectTV or is it Comcast-only?

The Hot Blog

Quote Unquotesee all »

“We’re all going to die so it makes it very easy. I haven’t always thought that way but I’ve realized it’s the truth. I think age gets you there, questioning your mortality… When you realize that, it’s so liberating, it’s so free, you can fly! There’s no need to hold on to anything. Like, think of the most embarrassing thing that’s ever happened to you; it’s probably happened to 500 million people as well. Who gives a shit!”
~ Steve McQueen

“Let’s lay it right on the line. Bigotry and racism are among the deadliest social ills plaguing the world today. But, unlike a team of costumed super-villains, they can’t be halted with a punch in the snoot, or a zap from a ray gun. The only way to destroy them is to expose them—to reveal them for the insidious evils they really are. The bigot is an unreasoning hater—one who hates blindly, fanatically, indiscriminately. If his hang-up is black men, he hates ALL black men. If a redhead once offended him, he hates ALL redheads. If some foreigner beat him to a job, he’s down on ALL foreigners. He hates people he’s never seen—people he’s never known—with equal intensity—with equal venom. Now, we’re not trying to say it’s unreasonable for one human being to bug another. But, although anyone has the right to dislike another individual, it’s totally irrational, patently insane to condemn an entire race—to despise an entire nation—to vilify an entire religion. Sooner or later, we must learn to judge each other on our own merits. Sooner or later, if man is ever to be worthy of his destiny, we must fill out hearts with tolerance. For then, and only then, will we be truly worthy of the concept that man was created in the image of God–a God who calls us ALL—His children.”
~ Stan Lee, 1965