MCN Blogs
David Poland

By David Poland poland@moviecitynews.com

The Massive DirecTV Campaign For Home Premiere

There is not a word about the program on the service’s website. And the only indication of its existence you will find on your DirecTV HD-equipped service is the above. $29.99 for Just Go With It… no mention of the early release… nothing special compared to the many other promoted pay-VOD offerings… and right next to the offer of “400 new releases & 6000 shows an movies.”

So you tell me… are the studios or DirecTV seriously expecting anyone to buy something that’s premium priced, but not even being sold?

Oh wait… ““We’re testing a price point and testing a window in the early days of this product, and we’ll see how it takes,” Chang, DirecTV’s head of content strategy and development, said today in an interview. “Down the road, if the window gets tweaked and changed, I think we all cross that bridge when we get to it.” (Blooomberg)

I guess it’s good that someone is pretending that the next step isn’t already planned for 45 days and $20, followed by 30 days and $15 when that fails.

Be Sociable, Share!

3 Responses to “The Massive DirecTV Campaign For Home Premiere”

  1. Joe Leydon says:

    Actually, I have found that Comcast does next to nothing to alert people that indie movies that haven’t even opened yet in theaters can be viewed as VOD. I’m not comparing, say, Tiny Furniture or Heartless to Just Go With It in terms of audience appeal. But it does seem to me that, across the board, we’re still pretty much in the Jursassic period when it comes to VOD marketing.

  2. Blackcloud says:

    C’mon, Joe, no love for the Ordovician or Permian?

  3. Russell says:

    Yeah, Comcast does nothing to promote its OnDemand service really aside from flaunting the number of shows available by number. For instance, the movie Super with Ellen Page is available on VOD yet there’s no mention of it anywhere and it isn’t the easiest to find either. Is Super also available on DirectTV or is it Comcast-only?

The Hot Blog

leahnz on: BYO Post-JOKER

Hcat on: BYOFall

Stella's Boy on: BYOFall

movieman on: BYOFall

Hcat on: BYOFall

Stella's Boy on: BYOFall

palmtree on: BYO Post-JOKER

movieman on: BYOFall

Stella's Boy on: BYOFall

Hcat on: BYOFall

Quote Unquotesee all »

“I really want to see The Irishman. I’ve heard it’s big brother Martin Scorsese’s masterpiece. But I really can’t find the time. The promotion schedule is so tight, there’s no opportunity to see a three and a half-hour movie. But I really want to see it. In 2017, right before Okja’s New York premiere, I had the chance to go to Scorsese’s office, which is in the DGA building. There’s a lovely screening room there, too, with film prints that he’s collected. I talked to him for about an hour. There’s no movie he hasn’t seen, even Korean films. We talked about what he’s seen and his past work. It was a glorious day. I’ve loved his work since I was in college. Who doesn’t? Anyone involved with movies must feel the same way.”
~ Bong Joon-ho

“But okay, I promise you now that if I ever retire again, I’m going to ensure that I can’t walk it back. I’ll post a series of the most disgusting, offensive, outrageous statements you can ever imagine. That way it will be impossible for me to ever be employed again. No one is going to take my calls. No one is going to want to be seen with me. Oh, it will be scorched earth. I will have torched everything. I’m going to flame out in the most legendary fashion.”
~ Steven Soderbergh