MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report — March 6

Gold Star … Silver Star

The lizards of Rango slithered easily into audience hearts with an estimated $38.7 million that topped weekend viewing charts. Three other new wide releases entered the marketplace with the “what if” antics of The Adjustment Bureau ranking second with $20.9 million and the modern fairy tale Beastly following with $9.7 million. The romantic Take Me Home Tonight captured few hearts with a $3.4 million gross.

Limited and exclusive debuts were largely uninspired with the coming of age HappyThankYouMorePlease generating $29,700 on two screens and Thai award winner Uncle Bonmee grossing $25,400 from four venues. Box office for the 3D presentation of opera favorite Carmen from England’s Royal Opera weren’t reported.

The infusion of new titles expanded sales by 24% from the prior weekend but couldn’t compete with last years $116.1 million bow for Alice in Wonderland. Revenues slumped by 34% from 2010 and the year to date is lagging behind the prior year’s pace by 16%.

The enthusiastic reviews for the 3D animated gunslinger yarn Rango did little to bolster interest for the film’s non-family audience and the film bowed on the low end of industry estimates. Generally positive reviews for the sci-fi romance The Adjustment Bureau place that film on the high side of tacking predictions.

Conversely tracking for both Beastly and Take Me Home Tonight veered radically from expectations with the latter expected to out perform in its debut. With the former predicted to do no better than $6 million, you can guess the rest.

With the exhibition sector’s convention just three weeks away (now re-named CinemaCon) one can expect some hard questions being bruited. It’s decidedly not a period of warmth between theater owners and the studios and waning audiences; particular among the key under 25s will certainly heat up the issue of making new releases available on other platforms including home screens.

Oscar sheen (a distant relative of Charlie) appeared to dim rapidly for all save The King’s Speech. Though it’s hardly a new phenomenon, the shorter award season (and threat of an even shorter one in the near future) is likely to create the employ of new strategies to exploit films reliant on statuettes and the like this year.

Weekend (estimates) March 4 – 6, 2011
Title Distributor Gross (average) % change Theaters Cume
Rango Par 37.8 (9,660) NEW 3917 37.8
The Adjustment Bureau Uni 20.9 (7,350) NEW 2840 20.9
Beastly CBS 9.7 (4,980) NEW 1952 9.7
Hall Pass WB 8.8 (2,990) -35% 2950 26.8
Gnomeo and Juliet BV/eOne 7.0 (2,350) -48% 2984 83.8
The King’s Speech TWC 6.5 (2,890) -12% 2240 123.8
Just Go With It Sony 6.4 (2,200) -39% 2920 88.1
Unknown WB 6.4 (2,210) -49% 2913 52.9
I Am Number 4 BV 5.7 (1,970) -48% 2903 46.5
Justin Bieber: Never Say Never Par 4.2 (1,880) -55% 2254 68.8
Take Me Home Tonight Relativity 3.4 (1,710) NEW 2003 3.4
Big Mommas: Like Father, Like Son Fox 3.2 (1,950) -58% 1642 33.2
Drive Angry Summit 2.1 (930) -59% 2290 9
The Fighter Par/Alliance 1.1 (1,840) -33% 575 92
Black Swan FxSrch 1.0 (1,440) -26% 681 105.1
True Grit Par .94 (1,300) -52% 725 168.6
Cedar Rapids FxSrch .77 (3,280) 16% 235 3.3
Tangled BV .74 (1,760) 76% 421 195.7
The Roommate Sony .59 (970) -70% 606 36.8
The Grace Card IDP .51 (1,450) -50% 352 1.7
Barney’s Version eOne/SPC .40 (1,900) -27% 211 5.7
No Strings Attached Par .36 (850) -75% 425 69.6
Weekend Total ($500,000+ Films) $127.75
% Change (Last Year) -33%
% Change (Last Week) 24%
Also debuting/expanding
Of Gods and Men SPC .26 (7,420) -16% 42 0.73
The Illusionist SPC 77,500 (1,020) -48% 76 1.9
HappyThankYouMorePlease Anchor Bay 29,700 (14,850) 2 0.03
Uncle Bonmee Strand 25,400 (6,350) 4 0.03
Bereavement Paradigm 22,300 (1,120) 20 0.02
Detective K CJ Ent 13,500 (13,500) 1 0.01
I Saw the Devil Magnolia 12,100 (6,050) 2 0.01
The Year Dolly Parton Was My Mom Mongrel 9,400 (1,880) 5 0.01
The Human Resources Manager FilmMove 8,300 (2,770) 3 0.01
Domestic Market Share (Jan. 1 – March 3, 2011)
Distributor (releases) Gross Market Share
Paramount (8) 283.2 19.60%
Sony (9) 267.7 18.50%
Buena Vista (5) 198.7 13.70%
Warner Bros. (12) 157.7 10.90%
Universal (5) 135.8 9.40%
Weinstein Co. (3) 112.8 7.80%
Fox (5) 78.8 5.50%
Fox Searchlight (3) 73.6 5.10%
CBS (2) 29.3 2.00%
Relativity (2) 24.8 1.70%
Focus (2) 20.3 1.40%
eOne/Seville (7) 10.9 0.80%
Sony Classics (5) 8.7 0.60%
Summit (3) 8.5 0.60%
Other * (68) 35.2 2.40%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 – March 3, 2011)
Title Distributor Gross*
The King’s Speech * TWC 99,641,843
True Grit * Par 97,285,477
The Green Hornet Sony 96,820,070
Just Go With It Sony 81,700,070
Gnomeo and Juliet BV/eOne 76,782,010
No Strings Attached Par 69,289,473
Justin Bieber: Never Say Never Par 64,551,441
Little Fockers * Uni 63,484,205
Black Swan * FxSrch 63,240,197
Tron: Legacy * BV 53,579,845
The Fighter * Par/Alliance 51,877,355
The Dilemma Uni 48,475,290
Unknown WB 46,509,264
I Am Number 4 BV 40,738,416
Yogi Bear * WB 40,506,801
The Roommate Sony 36,260,283
Tangled * BV 33,709,950
The Rite WB 32,464,547
Big Mommas: Like Father, Like Son Fox 29,969,678
The Mechanic CBS 28,812,145
* does not include 2010 box office

One Response to “The Weekend Report — March 6”

  1. Don Rodriguez says:

    Rango wasn’t in 3D. Rather, by Verbinski’s description, it was defiantly 2D.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office