MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report — March 13

Los Angeles Doesn’t Believe in Tears … Mars Does

The fears that a depressed marketplace would take its toll on Battle: Los Angeles proved unfounded as the sci-fi extravaganza easily took weekend honors with an estimated $36.2 million. However, the frame’s other two national releases seriously underperformed. The visual flamboyant fairy tale Red Riding Hood trudged through the woods with $14 million in its basket to rank third and the family targeted Mars Needs Moms received a resounding audience “no” with $6.8 million.

Regionally a pair of pics bowed in Quebec to undistinguished results. Local production French Kiss generated $91,200 at 54 stalls while French family fave Arthur et la guerre des deux mondes provided $68,400 from 35 venues.

The action among limited/exclusive debuts was considerably more encouraging with the latest Jane Eyre earning a $45,120 average from four screens. The indie Kill the Irishman was unexpectedly potent with a $142,000 tally in five exposures and French award winner Certified Copy grossed $66,300 from a comparable quintet.

Overall the pluses and minuses canceled out and weekend revenues slipped 4% from the immediate prior session. It was a steeper 13% decline from 2010 when the second weekend of Alice in Wonderland reigned with $62.7 million followed by bows of Green Zone and She’s Out of My League with respective openers of $14.3 million and $9.8 million.

Industry anxiety ran high for Battle: Los Angeles with pundits invoking the likes of Independence Day, District 9 and Skyline on the down side as past barometers. Initial tracking pegged its opening between $25 million and $30 million with it pushing slightly higher as opening day approached.

Exit polls pegged the audience unsurprisingly at 62% male. However, it also showed that the ticket buyers were 55% over the age of 25; continuing the 2011 industry question of where the younger, previously more avid crowds have migrated (and whether is possible to park product at that location).

Audience composition for both Red Riding Hood and Mars Needs Moms were also as anticipated. The cowl clad lass was 54% distaff and 56% under the age of 25 while the folk from the red planet were 85% family with 68% buying stereoscopic ducats. But though not particularly family friendly, Rango was the audience magnet even with a 40% hit off of its opening weekend.

Though the two films hit their target, neither hit it with quite the anticipated force. Red Riding Hood was tracking between $16 million and $20 million while Mars Needs Moms was supposed to be in the range of $10 million to $14 million.

Expect some hard questions to be asked at CinemaCon in two weeks beginning with the evaporation of the under 25s. Distribution is likely to be pushing for shorter theatrical windows and theater owners will just be … freaking out.

Weekend (estimates) March 11 – 13, 2011
Title Distributor Gross (average) % change Theaters Cume
Battle: Los Angeles Sony 36.2 (10,590) NEW 3417 36.2
Rango Par 22.8 (5,820) -40% 3923 68.4
Red Riding Hood WB 14.0 (4,630) NEW 3030 14
The Adjustment Bureau Uni 11.4 (4,010) -46% 2847 38.4
Mars Needs Moms BV 6.8 (2,190) NEW 3117 6.8
Beastly CBS 5.0 (2,570) -49% 1959 16.9
Hall Pass WB 5.0 (1,970) -43% 2555 34.9
Just Go With It Sony 4.0 (1,660) -38% 2398 93.9
The King’s Speech TWC 3.6 (2,030) -42% 1768 129
Gnomeo and Juliet BV/eOne 3.5 (1,360) -52% 2585 89
Unknown WB 3.3 (1,440) -49% 2303 58.4
I Am Number 4 BV 2.2 (1,110) -61% 2005 50.3
Justin Bieber: Never Say Never Par 1.3 (1,050) -69% 1247 70.9
Big Mommas: Like Father, Like Son Fox 1.2 (1,330) -62% 931 35.1
Take Me Home Tonight Relativity 1.2 (610) -65% 2003 5.8
Cedar Rapids FoxSearch .93 (2,360) 13% 394 4.6
Tangled BV .62 (1,710) -22% 363 196.6
The Fighter Par/Alliance .55 (1,210) -51% 453 92.9
Black Swan FoxSearch .44 (1,310) -56% 337 105.9
True Grit Par .43 (1,070) -56% 401 169.4
Barney’s Version eOne/SPC .34 (1,760) -13% 192 6.2
Weekend Total ($500,000+ Films) $123.60
% Change (Last Year) -13%
% Change (Last Week) -4%
Also debuting/expanding
Of Gods and Men Sony Classics .25 (4,500) -2% 56 1.2
Jane Eyre Focus .18 (45,120) 4 0.18
Kill the Irishman Anchor Bay .14 (28,260) 5 0.14
French Kiss TVA 91,200 (1,690) 54 0.09
Arthur et la guerre des deux mondes Alliance 68,400 (1,950) 35 0.07
Certified Copy IFC 66,300 (13,260) 5 0.07
HappyThankYouMorePlease Anchor Bay 59,700 (3,140) 70% 19 0.09
I Will Follow Film Movement 44,100 (11,020) 4 0.04
3 Backyards Screen Media 11,400 (11,400) 1 0.01
Making th Boys First Run 6,800 (6,800) 1 0.01
Elektra Luxx IDP 5,700 (1,420) 4 0.01
Black Death Magnolia 3,700 (3,700) 1 0.01
Monogamy Oscilloscope 3,600 (3,600) 1 0.01
Domestic Market Share (Jan. 1 – March 10, 2011)
Distributor (releases) Gross Market Share
Paramount (9) 337.1 20.90%
Sony (9) 277.4 17.20%
Buena Vista (5) 215.2 13.30%
Warner Bros. (12) 179.1 11.10%
Universal (6) 163.3 10.10%
Weinstein Co. (3) 121.2 7.50%
Fox (5) 82.9 5.10%
Fox Searchlight (3) 76.3 4.70%
CBS (3) 41.3 2.60%
Relativity (3) 29.5 1.80%
Focus (2) 20.7 1.30%
eOne/Seville (7) 12.2 0.80%
Summit (3) 11.7 0.70%
Sony Classics (5) 9.6 0.60%
Other * (73) 37.6 2.30%
1615.1 100.00%
* none greater than 0.4%
Top Limited Releases (Jan. 1 – March 10, 2011)
Title Distributor Gross*
Blue Valentine * TWC 9,313,215
Barney’s Version * eOne/SPC 5,661,527
Biutiful Roadside Att 4,337,480
The Company Men TWC 4,102,660
Cedar Rapids rch 3,676,294
From Nada to Prada LGF 2,946,275
Another Year * SPC 2,854,313
The Way Back Newmarket/All 2,806,469
Hubble 3D * WB 2,321,675
The Grace Card IDP 1,842,199
The Illusionist * SPC 1,811,964
Rabbit Hole * LGF 1,810,546
Somewhere * Focus 1,502,550
Incendies * Seville/eOne 1,348,780
2011 Oscar Shorts Magnolia 1,266,790

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4