Universal First Studio to Make All Movie Clips Available Online
Missing from this Hollywood Reporter headline? “Intentionally.”
Because, as we all know, the most popular moments from many, many movies are on YouTube already. But those are not fully controlled or monetized by the studios. This announcement with AnyClip.com is another step towards studios being much more aggressive about controlling their own content.
AnyClip’s service, which seems great at first – until you look real close – is interesting conceptually. There are still very limited clips. For instance, they have Fast Times At Ridgemont High, but no Spicoli and the Phoebe Cates/Judge Reinhold bathing suit scene is listed, but is not available when you click on it. Ratings issues may be an unspoken issue. And the embed option is not currently available on any clip… and that is, really, what will make the whole thing work. It’s not looking through clips that is fun. It’s the ability to contextualize with them.