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Kim Voynar

By Kim Voynar

More Death Knells at AOL as 30 Sites Get Folded

And the bloodbath around AOL/HuffPo continues, as 30 sites get shuttered completely or folded into duplicate content sites. Boy, too bad no one saw that coming.

Cinematical has apparently been spared, thus far anyhow. TV Squad is being folded, along with a bunch of other former Weblogs, Inc. properties. And so AOL continues its marvelous tradition of buying something cool and unique and then ruthlessly killing it by a combination of gross mismanagement and arrogant incompetence. Probably some sheer stupidity in there as well.

Meanwhile, over at Engadget, AOL has yet to fill the positions recently vacated by EIC Josh Topolosky and managing editor Nilay Patel, which followed the earlier exits by Engadget editors Paul Miller and Ross Miller. Oh, and let’s not forget 2008 departures of Engadget rock stars Peter Rojas and Ryan Block, who bailed out to start

How you acquire a company like Weblogs, Inc with a flagship site the quality of Engadget, and other sites that were tops (or growing strongly) at the time of acquisition — sites like Cinematical, and TV Squad, and Blogging Baby and Luxist and screw up the management of it so completely is beyond me. What a clusterfuck.

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“At a recent screening of Creed, as the familiar fanfare of Bill Conti’s beloved Rocky score signaled the start of the final round of the big fight, the audience burst into spontaneous applause. This was no sneak-preview crowd, primed with free admission and popcorn, but a room full of critics and journalists armored in professional skepticism. A cynic might say that the cheering was a Pavlovian reflex set off by a piece of commercial entertainment in the hands of a skilled, manipulative director. This cynic, however, was too busy choking up and clapping to form the thought.”
A. O. Scott On Creed

The physical object is so banalized nowadays, you have to bring something else. And the audience is completely ready to get that, and want that, voilà. It’s difficult because it’s a lot of work and there are a lot of requirements, but you have to try to be more and more unique; if not, you’re just releasing a DVD in the old way, and even if a title might interest some cinephiles, it won’t be enough regarding the fact that they could see on S-VOD for ten bucks hundreds of movies. So how do you bring this audience who’s continuing following you because they have the same feeling of cinephilia to acquire what you’re releasing ? And even though we can see of course that the 3000-limited-edition of Body Double is to be able to go out-of-print very quickly, at the same time it will increase interest on the title itself.
~ Carlotta Films’ Vincent Paul-Boncour