By David Poland email@example.com
Weekend Estimates by “And The Box Office Goes To” Klady
Last year on Oscar weekend, there were no Best Picture nominees in the Top 10 and the only movie with a major contender in the Top 1o was Crazy Heart, which Searchlight expanded that weekend to 1274 screens and rode all the talk about Bridges locked win for Best Actor.
This year, The King’s Speech and True Grit are still in the Top 10, heading to $300m domestic between them. If you eliminate the high end of these two 10-nominee years and Lord of the Rings from the equation, you have to go back to Gladiator and Crouching Tiger, Hidden Dragon to match this kind of domestic box office success in the race.
In that year, 2000, four of the five nominees were $100m domestic grossers. This year, there are five, but again, there are 10 nominees. So that 2000 year is still, in my eye, the most remarkable box office year ever for Oscar. And it even included one spring and one early summer release.
Drive Angry 3D is the box office story of most interest this weekend. The opening is in the bottom half of Summit’s 23 film history as a distributor, less than an estimated $100k better than Sorority Row… or as it will surely be known in Nic Cage’s world, “Sorority F***ing Row.” With the back-to-back vampire-free success of Letters to Juliet and Red, Summit seemed ready to move up the ladder. This is a setback.
Of course, WB can’t be too thrilled with Hall Pass either. The opening is right around where The Farrellys have been stuck with their last two films, neither of which is seen as a hit. It seems that much of the gross-out humor of the film was not advertised. A redband trailer – which is much better at establishing characters and would have made me consider seeing the film – went out Wednesday. Too late.
Paramount’s Justin Beiber “more footage”s stunt seemed to work and the film held unusually well.