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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report — February 27

Passing Gear
By Leonard Klady

Hollywood’s Super Bowl weekend (and I don’t mean the Independent Spirits) experienced yet another box office decline with the animated lawn ornaments of Gnomeo and Juliet the winner by a pug nose with an estimated $13.8 million.

The comic antics of Hall Pass _ one of two national debuting entries _ just missed out on bragging rights with $13.6 million while the road rage actioner Drive Crazy got lost in a speed trap with a disappointing $5.1 million that slotted ninth overall.

In limited wide release the barely inspirational The Grace Card managed a little more than $1 million and a clutch of niche and exclusive debuts were largely moribund. The sole bright spot was the French import (and that country’s Oscar submission) Of Gods and Men that grossed $293,000 from 33 venues; virtually all in Quebec. Quebec also contributed two other new enties – Angle mort, a local thriller, that crawled to $95,000 from 43 screens and French family sequel Arthur et le vengeance de Maltazard with $72,200 on 55 screens.

There was also a wave of Indian films but only the Hindi-language Tanu Weds Manu created a small ripple with a box office of $102,000 in 24 exposures. Best of the exclusives was the re-issue of Diary of a Country Priest that grossed $7,600 from a Manhattan solo.

Overall business pushed to $107 million that translated into a 25% decline from seven days earlier and a 9% drop from 2010. A year ago the second weekend of Shutter Island rang up $22.7 million and newcomers Cop Out and The Crazies added $18.2 million and $16.1 million respectively. Tonight’s Oscar broadcast is expected to effect movie sales but nowhere near the impact of the Super Bowl earlier this month.

Once again the new films skewed older (where have all the young males disappeared to?) with Hall Pass comprised of an audience of 78% plus 25 and Drive Crazy around 63% older. Both films were male dominated with the latter drawing a 69% macho crowd while the comedy drew 55% according to exit polling.

Hall Pass also wound up grossing on the low end of tracking estimated but Drive Crazy was well below expectations of $10 million to $12 million. Roughly 95% of the audience for the Nicolas Cage vehicle opted for 3D engagements but its finally tally was hardly an endorsement for the process.

With Oscars just a few hours away, the weekend saw a 13% boost for The King’s Speech and a confident addition of 300 screens for the presumed crown wearer. Few potential winners are apt to receive much of a domestic theatrical boost from Academy recognition – King’s Speech, Biutiful – but ancillary and international theatrical for the likes of Black Swan, The Fighter and Winter’s Bone could be substantive.

Weekend (estimates) February 25 – 27, 2011
Title Distributor Gross (average) % change Theaters Cume
Gnomeo and Juliet BV/eOne 13.8 (4,550) -28% 3037 74.8
Hall Pass WB 13.6 (4,600) NEW 2950 13.6
Unknown WB 12.6 (4,130) -42% 3043 43
I Am Number 4 BV 10.8 (3,430) -44% 3156 37.5
Just Go With It Sony 10.7 (3,030) -42% 3544 79
Justin Bieber: Never Say Never Par 9.2 (3,290) -31% 2810 62.8
Big Mommas: Like Father, Like Son Fox 7.4 (2,640) -54% 2821 28.5
The King’s Speech Weinstein Co. 7.4 (3,090) 13% 2386 114.3
Drive Angry Summit 5.1 (2,210) NEW 2290 5.1
True Grit Par 1.9 (1,580) -20% 1222 167.1
The Roommate Sony 2.0 (1,170) -48% 1726 35.9
The Fighter Par/Alliance 1.6 (2,370) 1% 668 90.4
No Strings Attached Par 1.5 (1,080) -52% 1366 68.8
The Eagle Focus 1.4 (920) -60% 1568 18.2
Black Swan Fox Searchlight 1.3 (2,120) -1% 617 103.6
The Grace Card IDP 1.0 (2,900) NEW 352 1
Cedar Rapids Fox Searchlight .71 (5,220) -22% 136 1.68
The Green Hornet Sony .66 (990) -57% 667 96.6
Barney’s Version eOne/Sony Classics .62 (2,100) -14% 323 5.2
Biutiful Roadside .51 (3,050) -2% 167 3.8
The Rite WB .45 (820) -60% 545 32.3
Tangled BV .42 (1,250) -21% 337 194.9
Weekend Total ($500,000+ Films) $103.80
% Change (Last Year) -9%
% Change (Last Week) -25%
Also debuting/expanding
Of Gods and Men Sony Classics .29 (8,880) 33 0.29
Blue Valentine Weinstein Co. .22 (1,320) -33% 167 9.2
The Illusionist Sony Classics .16 (1,290) -15% 125 1.7
Another Year Sony Classics .15 (1,430) -26% 107 2.7
Tanu Weds Manu Viva .10 (4,260) 24 1
Angle Mort Remstar .09 (2,200) 43 0.09
Arthur et le vengeance de Maltazard Alliance 72,200 (1,310) 55 0.07
The Last Lions National Geo 25,500 (6,370) -42% 4 0.12
Diary of a Country Priest (reissue) Rialto 7,600 (7,600) 1 0.01
Heartbeats IFC 7,300 (7300) 1 0.01
Public Speaking Rialto 6,250 (6,250) 1 0.01
G-Love CJ Entertainment 6,100 (1,020) 6 0.01
Prema Kavali Vendithera 5,900 (420) 14 0.01
Kudirithe Kappu Coffee Big Cinemas 5,600 (800) 7 0.01
Domestic Market Share (Jan. 1 – Feb. 24, 2011)
Distributor (releases) Gross Market Share
Paramount (8) 265.6 20.40%
Sony (9) 250.6 19.20%
Buena Vista (5) 169.6 13.00%
Universal (5) 134.9 10.40%
Warner Bros. (11) 121.9 9.30%
Weinstein Co. (3) 101.7 7.80%
Fox Searchlight (3) 70.5 5.40%
Fox (5) 69.3 5.30%
CBS (2) 28.8 2.20%
Relativity (2) 24.6 1.90%
Focus (2) 18.2 1.40%
eOne/Seville (7) 8.8 0.70%
Sony Classics (5) 7.5 0.60%
Other * (49) 31.3 2.40%
1303.3 100.00%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Dumb and Dumber To 14.2 3154 NEW 14.2
Interstellar 8.4 3561 -50% 77
Big Hero 6 8 3773 -49% 83.7
Beyond the Lights 2.3 1789 NEW 2.3
Gone Girl 1.3 1959 -28% 149.4
St. Vincent 1.1 2332 -31% 30.3
Fury 1.1 2382 -34% 73.2
Ouija 1 2382 -48% 46.1
Nightcrawler 0.9 2103 -47% 22.8
Birdman 0.7 857 3% 9.8
Also Debuting
Rosewater 0.39 371
Saving Christmas 0.35 410
Foxcatcher 75,600 6
Kil Dil 58,200 77
Don't Go Breaking My Heart 2 35,100 10
Edsa Woolworth 28,500 49
Pilla Nuvvu Leni Jeevitham 17,000 43
The Homesman 13,200 4
Mary's Land 10,600 3
Matthew 18 6,100 42
Les Combattants 3,650 10
Le jour se lève (reissue) 3,200 3
Wolves 2,300 12
The Sacrifice 1,450 1
Dilli 1984 1,200 9
Always Woodstock 1,100 7
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4