MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report — February 27

Passing Gear
By Leonard Klady

Hollywood’s Super Bowl weekend (and I don’t mean the Independent Spirits) experienced yet another box office decline with the animated lawn ornaments of Gnomeo and Juliet the winner by a pug nose with an estimated $13.8 million.

The comic antics of Hall Pass _ one of two national debuting entries _ just missed out on bragging rights with $13.6 million while the road rage actioner Drive Crazy got lost in a speed trap with a disappointing $5.1 million that slotted ninth overall.

In limited wide release the barely inspirational The Grace Card managed a little more than $1 million and a clutch of niche and exclusive debuts were largely moribund. The sole bright spot was the French import (and that country’s Oscar submission) Of Gods and Men that grossed $293,000 from 33 venues; virtually all in Quebec. Quebec also contributed two other new enties – Angle mort, a local thriller, that crawled to $95,000 from 43 screens and French family sequel Arthur et le vengeance de Maltazard with $72,200 on 55 screens.

There was also a wave of Indian films but only the Hindi-language Tanu Weds Manu created a small ripple with a box office of $102,000 in 24 exposures. Best of the exclusives was the re-issue of Diary of a Country Priest that grossed $7,600 from a Manhattan solo.

Overall business pushed to $107 million that translated into a 25% decline from seven days earlier and a 9% drop from 2010. A year ago the second weekend of Shutter Island rang up $22.7 million and newcomers Cop Out and The Crazies added $18.2 million and $16.1 million respectively. Tonight’s Oscar broadcast is expected to effect movie sales but nowhere near the impact of the Super Bowl earlier this month.

Once again the new films skewed older (where have all the young males disappeared to?) with Hall Pass comprised of an audience of 78% plus 25 and Drive Crazy around 63% older. Both films were male dominated with the latter drawing a 69% macho crowd while the comedy drew 55% according to exit polling.

Hall Pass also wound up grossing on the low end of tracking estimated but Drive Crazy was well below expectations of $10 million to $12 million. Roughly 95% of the audience for the Nicolas Cage vehicle opted for 3D engagements but its finally tally was hardly an endorsement for the process.

With Oscars just a few hours away, the weekend saw a 13% boost for The King’s Speech and a confident addition of 300 screens for the presumed crown wearer. Few potential winners are apt to receive much of a domestic theatrical boost from Academy recognition – King’s Speech, Biutiful – but ancillary and international theatrical for the likes of Black Swan, The Fighter and Winter’s Bone could be substantive.

Weekend (estimates) February 25 – 27, 2011
Title Distributor Gross (average) % change Theaters Cume
Gnomeo and Juliet BV/eOne 13.8 (4,550) -28% 3037 74.8
Hall Pass WB 13.6 (4,600) NEW 2950 13.6
Unknown WB 12.6 (4,130) -42% 3043 43
I Am Number 4 BV 10.8 (3,430) -44% 3156 37.5
Just Go With It Sony 10.7 (3,030) -42% 3544 79
Justin Bieber: Never Say Never Par 9.2 (3,290) -31% 2810 62.8
Big Mommas: Like Father, Like Son Fox 7.4 (2,640) -54% 2821 28.5
The King’s Speech Weinstein Co. 7.4 (3,090) 13% 2386 114.3
Drive Angry Summit 5.1 (2,210) NEW 2290 5.1
True Grit Par 1.9 (1,580) -20% 1222 167.1
The Roommate Sony 2.0 (1,170) -48% 1726 35.9
The Fighter Par/Alliance 1.6 (2,370) 1% 668 90.4
No Strings Attached Par 1.5 (1,080) -52% 1366 68.8
The Eagle Focus 1.4 (920) -60% 1568 18.2
Black Swan Fox Searchlight 1.3 (2,120) -1% 617 103.6
The Grace Card IDP 1.0 (2,900) NEW 352 1
Cedar Rapids Fox Searchlight .71 (5,220) -22% 136 1.68
The Green Hornet Sony .66 (990) -57% 667 96.6
Barney’s Version eOne/Sony Classics .62 (2,100) -14% 323 5.2
Biutiful Roadside .51 (3,050) -2% 167 3.8
The Rite WB .45 (820) -60% 545 32.3
Tangled BV .42 (1,250) -21% 337 194.9
Weekend Total ($500,000+ Films) $103.80
% Change (Last Year) -9%
% Change (Last Week) -25%
Also debuting/expanding
Of Gods and Men Sony Classics .29 (8,880) 33 0.29
Blue Valentine Weinstein Co. .22 (1,320) -33% 167 9.2
The Illusionist Sony Classics .16 (1,290) -15% 125 1.7
Another Year Sony Classics .15 (1,430) -26% 107 2.7
Tanu Weds Manu Viva .10 (4,260) 24 1
Angle Mort Remstar .09 (2,200) 43 0.09
Arthur et le vengeance de Maltazard Alliance 72,200 (1,310) 55 0.07
The Last Lions National Geo 25,500 (6,370) -42% 4 0.12
Diary of a Country Priest (reissue) Rialto 7,600 (7,600) 1 0.01
Heartbeats IFC 7,300 (7300) 1 0.01
Public Speaking Rialto 6,250 (6,250) 1 0.01
G-Love CJ Entertainment 6,100 (1,020) 6 0.01
Prema Kavali Vendithera 5,900 (420) 14 0.01
Kudirithe Kappu Coffee Big Cinemas 5,600 (800) 7 0.01
Domestic Market Share (Jan. 1 – Feb. 24, 2011)
Distributor (releases) Gross Market Share
Paramount (8) 265.6 20.40%
Sony (9) 250.6 19.20%
Buena Vista (5) 169.6 13.00%
Universal (5) 134.9 10.40%
Warner Bros. (11) 121.9 9.30%
Weinstein Co. (3) 101.7 7.80%
Fox Searchlight (3) 70.5 5.40%
Fox (5) 69.3 5.30%
CBS (2) 28.8 2.20%
Relativity (2) 24.6 1.90%
Focus (2) 18.2 1.40%
eOne/Seville (7) 8.8 0.70%
Sony Classics (5) 7.5 0.60%
Other * (49) 31.3 2.40%
1303.3 100.00%

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Lucy 17 3173 NEW 17
Hercules 11 3595 NEW 11
Dawn of the Planet of the Apes 4.7 3668 -55% 160.4
The Purge: Anarchy 3.4 2856 -65% 44.8
Planes: Fire & Rescue 2.8 3839 -57% 28.6
Sex Tape 1.9 3062 -68% 22.8
And So It Goes 1.3 1762 NEW 1.3
Transformers: Age of Extinction 1.3 2476 -54% 233
Tammy 1.1 2562 -54% 75.8
22 Jump Street 0.8 1613 -46% 183.9
Also Debuting
A Most Wanted Man 0.71 361
The Fluffy Movie 0.51 432
Kick 0.37 179
Magic in the Moonlight 0.12 17
She's Dating the Gangster 70,000 46
Alludu Seenu 29,100 86
The Divine Move 13,000 11
Happy Christmas 4,150 4
A Master Builder 3,100 2
Thirumanam Ennum Nikkah 2,800 13
Eyjafjallajokull 1,800 4
Come Back to Me 1,500 8
A Letter to Momo 1,100 1
Very Good Girls 1,100 9
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office