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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Report – February 13

Bieber Pitch
By Leonard Klady

It was Sandler by a nose over the teen sensation. The rom-com Just Go With It emerged with an estimated $30.8 million while the 3D concert film Justin Bieber: Never Say Never was right behind with $30.4 million. In a session energized by new releases the animated Gnomeo and Juliet charted third with $25.3 million and the Gladiator-lite The Eagle slotted in position five with a drab $8.3 million.

The frame also featured a clutch of incoming niche and exclusive debuts. Bollywood entry Patiala House was the best of the newbies with $352,000 at 80 venues and on the Pinoy circuit Bulong had an OK $25,300 at six locales. Testing the waters with 15 screens, the comic Cedar Rapids found the temp conducive with a $302,000 tally.

There was also good response to the Oscar shorts tour with a first stop of $237,000 and the pacifist doc Mooz-lum had an impressive $12,000 per location average of $12,000, The single screen bow of another doc, Vidal Sassoon, looked and dressed good with $13,800.

Following a month of box office declines revenues experienced dramatic upturns that have finally put smiles on the folks in the distribution and exhibition sector.

Pundits were confident that the Sandler – Aniston pairing in Just Go With It would generate a $30 million plus opening salvo that would easily outdistance any threat from Justin Bieber’s concert foray. The latter movie was pegged at $25 million to $28 million and was the clear winner on opening day Friday with close to a $3 million edge of $12.4 million.

However, whereas the pubescent fan base proved to be first day fanatics, the older Valentine romantics were dominant for Saturday date night. The Bieber group declined by 13% while the Gos expanded by 42%. Both films skewed female with the concert crowd comprised of a whopping 84% and 67% under 25 according to exit polls. The comedy crowd was 58% distaff and 60% comprised of plus 25%. Never Say Never also registered a very potent 84% attendance for its stereoscopic playdates.

That still left plenty of room for the family audience that embraced Gnomeo and Juliet. Largely underserved in recent weeks, trackers underestimated its appeal with predictions in the range of $16 million to $20 million. The Eagle was the poor cousin in the mix and largely negative reviews didn’t help improve a lackluster response.

Overall revenues pushed to roughly $150 million for an eye-popping 73% boost from the prior weekend. It was also an impressive 32% improvement from 2010. Last year’s freshmen thrust was provided by first and third ranked Dear John and From Paris with Love with respective opening salvos of $30.5 million and $8.2 million.

Obviously with so much incoming fare the crowd of Oscar contenders – even the most resilient – lost a significant number of screens. And if on-going appeal is any kind of indicator, The King’s Speech contingent would be well advised to brush up on their elocution. It sputtered an insignificant 5% erosion despite the loss of 321 theaters.

Weekend (estimates) February 11 – 13, 2011
Title Distributor Gross (avg) % chng Thtrs Cume
Just Go With It Sony 30.8 (8,680) NEW 3548 30.8
Justin Bieber: Never Say Never Par 30.4 (9,790) NEW 3105 30.4
Gnomeo and Juliet BV 25.3 (8,450) NEW 2994 25.3
The Roommate Sony 8.3 (3,290) -44% 2534 26
The Eagle Focus 8.3 (3,630) NEW 2296 8.3
The King’s Speech TWC 7.3 (3,230) -5% 2263 93.8
No Strings Attached Par 5.6 (2,030) -30% 2756 59.8
Sanctum Uni 5.1 (1,830) -46% 2789 17.5
True Grit Par 3.8 (1,820) -19% 2072 160.3
The Green Hornet Sony 3.6 (1,730) -39% 2090 92.3
The Rite WB 3.1 (1,410) -44% 2207 28.7
The Mechanic CBS 3.1 (1,630) -42% 1886 25.3
The Fighter Par/Alliance 2.1 (2,030) -25% 1049 85.6
Black Swan FoxSrchlght 2.1 (1,980) -37% 1069 99.3
Dilemma Uni 1.0 (800) -70% 1242 47.6
Tangled BV .77 (980) -58% 784 193.3
Yogi Bear WB .74 (670) -67% 1111 96.6
Blue Valentine TWC .57 (1,450) -28% 393 8.2
Tron: Legacy BV .55 (1,510) -60% 364 169.7
127 Hours FoxSrchlght .54 (1,500) -50% 359 16.8
Biutiful Roadside .52 (2,740) -19% 190 2.2
The Company Men TWC .51 (1,840) -7% 277 3
Barney’s Version eOne/SPC .44 (4,400) -11% 119 3.3
Weekend Total ($500,000+ Films) $144.10
% Change (Last Year) 32%
% Change (Last Week) 73%
Also debuting/expanding
Patiala House Hari .35 (4,400) 80 0.35
Another Year Sony Classics .34 (1,970) -23% 236 2.2
The Illusionist Sony Classics .32 (1,540) 70% 205 1.15
Cedar Rapids FoxSrchlght .30 (20,150) 15 0.3
2011 Oscar Shorts Magnolia .24 (3,880) 61 0.24
Mooz-lum Peace-Films .13 (12,000) 11 0.13
Gaganam Big Pictures 96,700 (6,400) 16 0.1
Bulong ABS 25,300 (4,210) 6 0.03
Poetry Kino 18,300 (6,100) 3 0.02
Payanam Big Pictures 15,400 (1,490) 9 0.02
Vidal Sassoon: The Movie Phase 4 13,800 (13,800) 1 0.01
Carancho Strand 12,900 (4,300) 3 0.01
Domestic Market Share (Jan. 1 – Feb. 10, 2011)
Distributor (releases) Gross Market Share
Paramount (7) 184.7 20.60%
Sony (8) 157.6 17.50%
Universal (5) 121.9 13.60%
Buena Vista (3) 83.9 9.40%
Warner Bros. (10) 81.3 9.10%
Weinstein Co. (3) 78.8 8.80%
Fox Searchlight (2) 62.4 6.90%
Fox (4) 46.6 5.20%
Relativity (2) 24.5 2.70%
CBS (2) 22.6 2.50%
Alliance (5) 5.3 0.60%
Other * (49) 27.7 3.10%
897.3 100.00%

One Response to “The Weekend Report – February 13”

  1. Gnomeo and Juliet could have been great if they worked just a little more harder at the story, title and staying faithful to Shakespeare’s work. -Luke Robey

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4