By MCN Editor editor@moviecitynews.com

PHASE 4 FILMS MAKES THE MOVE TO VOD: VIDAL SASSOON AND BROTHERHOOD TO GO DAY AND DATE

Los Angeles, CA (February 10, 2011) – Berry Meyerowitz, President & CEO of Phase 4 Films, announced today that the company has officially entered the video-on-demand (VOD) space.  This new endeavor for Phase 4 launches officially with the day-and-date theatrical and VOD release of several films including: Craig Teper’s VIDAL SASSOON THE MOVIE, a revealing and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors; the SXSW Audience Award-winner BROTHERHOOD, directed by Will Cannon and starring Jon Foster and Lou Taylor Pucci; and the documentary IRANIUM from director Alex Traiman about the Iranian nuclear threat and the ideology fueling the Iranian regime.  In addition to theatrical openings in major cities, the films will be available on demand in more than thirty million homes via several of the largest cable providers in the United States.

“As an independent film company in the year 2011, being in the video-on-demand space is an integral aspect of connecting our films with audiences,” says Meyerowitz.  “We still stand behind the theatrical model and believe for many of our films that it will always make sense. We also acknowledge that more and more people are now watching films on VOD at home. We have Vidal Sassoon being interviewed in many high profile national outlets so it is only fair that people who watch the interviews and then want to go and see the film, can do so without having to wait weeks or even months on end for the film to arrive in their market.”

In addition to the above mentioned day-and-date theatrical and VOD titles premiering in the weeks ahead, Phase 4 is launching an extensive slate of exclusive VOD World Premieres, as well as day-and-date VOD/DVD titles launching in the coming months, including Emily Young’s VERONIKA DECIDES TO DIE starring Sarah Michelle Gellar and Erika Christensen, based on the popular novel by Paulo Coelho (The Alchemist), and the new Steve Austin starring action film KNOCKOUT.

VIDAL SASSOON THE MOVIE opens this Friday (February 11) in New York at the Village East and will simultaneously be available nationwide on demand.

BROTHERHOOD opens next Friday (February 18) in Dallas at the Angelika and will simultaneously be available nationwide on demand.

IRANIUM opened this week and is available nationwide on demand.

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About Phase 4 Films

Phase 4 distributes feature films and special interest content across all media in North America.  The company’s recent slate included Brigitte Berman’s documentary HUGH HEFNER: PLAYBOY, ACTIVIST AND REBEL; THE FREEBIE starring Dax Shepard; 50 DEAD MAN WALKING, starring Sir Ben Kingsley and Jim Sturgess; and Matt Tyrnauer’s acclaimed VALENTINO: THE LAST EMPEROR.  Phase 4 will soon release the SXSW Audience Award-winning film BROTHERHOOD, starring Jon Foster and Lou Taylor Pucci; and the feature documentary, VIDAL SASSOON THE MOVIE, director Craig Teper’s revealing, and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors.

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BLOOM
There cannot be a human being who has fewer thoughts on the whole question of word processing than I do. I’ve never even seen a word processor. I am hopelessly archaic. For me the typewriter hasn’t even been invented yet, so how can I speak to this matter? I protest! A man who has never learned to type is not going to be able to add anything to this debate. As far as I’m concerned, computers have as much to do with literature as space travel, perhaps much less. I can only write with a ballpoint pen, with a Rolling Writer, they’re called, a black Rolling Writer on a lined yellow legal pad on a certain kind of clipboard. And then someone else types it.

INTERVIEWER
And someone else edits?

BLOOM
No one edits. I edit. I refuse to be edited.

INTERVIEWER
Do you revise much?

BLOOM
Sometimes, but not often.
~ Harold Bloom

“So, what does it look like when he leaves the show? First, it looks like a ratings spike, and I had a nice chuckle about that. But the truth is, the ink wasn’t even dry on his exit papers before they rushed in a new guy. I was on vacation in Sicily, decompressing — it was a long working relationship and it was a tumultuous end and I needed a moment to just chill with some rosé — and they’re calling me, going, ‘What do you think of this guy?’ ‘What do you think of this guy?’ And they’re sending pictures. I was like, ‘Are you people fucking nuts? Why do you feel that you have to replace this person?’ I couldn’t believe how fast the studio and the network felt like they had to get a penis in there.”
Ellen Pompeo