By MCN Editor editor@moviecitynews.com

PHASE 4 FILMS MAKES THE MOVE TO VOD: VIDAL SASSOON AND BROTHERHOOD TO GO DAY AND DATE

Los Angeles, CA (February 10, 2011) – Berry Meyerowitz, President & CEO of Phase 4 Films, announced today that the company has officially entered the video-on-demand (VOD) space.  This new endeavor for Phase 4 launches officially with the day-and-date theatrical and VOD release of several films including: Craig Teper’s VIDAL SASSOON THE MOVIE, a revealing and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors; the SXSW Audience Award-winner BROTHERHOOD, directed by Will Cannon and starring Jon Foster and Lou Taylor Pucci; and the documentary IRANIUM from director Alex Traiman about the Iranian nuclear threat and the ideology fueling the Iranian regime.  In addition to theatrical openings in major cities, the films will be available on demand in more than thirty million homes via several of the largest cable providers in the United States.

“As an independent film company in the year 2011, being in the video-on-demand space is an integral aspect of connecting our films with audiences,” says Meyerowitz.  “We still stand behind the theatrical model and believe for many of our films that it will always make sense. We also acknowledge that more and more people are now watching films on VOD at home. We have Vidal Sassoon being interviewed in many high profile national outlets so it is only fair that people who watch the interviews and then want to go and see the film, can do so without having to wait weeks or even months on end for the film to arrive in their market.”

In addition to the above mentioned day-and-date theatrical and VOD titles premiering in the weeks ahead, Phase 4 is launching an extensive slate of exclusive VOD World Premieres, as well as day-and-date VOD/DVD titles launching in the coming months, including Emily Young’s VERONIKA DECIDES TO DIE starring Sarah Michelle Gellar and Erika Christensen, based on the popular novel by Paulo Coelho (The Alchemist), and the new Steve Austin starring action film KNOCKOUT.

VIDAL SASSOON THE MOVIE opens this Friday (February 11) in New York at the Village East and will simultaneously be available nationwide on demand.

BROTHERHOOD opens next Friday (February 18) in Dallas at the Angelika and will simultaneously be available nationwide on demand.

IRANIUM opened this week and is available nationwide on demand.

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About Phase 4 Films

Phase 4 distributes feature films and special interest content across all media in North America.  The company’s recent slate included Brigitte Berman’s documentary HUGH HEFNER: PLAYBOY, ACTIVIST AND REBEL; THE FREEBIE starring Dax Shepard; 50 DEAD MAN WALKING, starring Sir Ben Kingsley and Jim Sturgess; and Matt Tyrnauer’s acclaimed VALENTINO: THE LAST EMPEROR.  Phase 4 will soon release the SXSW Audience Award-winning film BROTHERHOOD, starring Jon Foster and Lou Taylor Pucci; and the feature documentary, VIDAL SASSOON THE MOVIE, director Craig Teper’s revealing, and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors.

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“Fight Club was a movie where half the financing fell out before we started shooting. Bill Mechanic to his credit said: ‘I’m making this movie.’ Laura Ziskin, may she rest in peace, was there every step of the way saying: ‘Go, keep going, it’s great, we love the dailies, it’s amazing.’ When we cut the movie together and showed them the final thing is the first time everyone realized they were going to get fired. It’s a great cocktail story about doing this movie that’s so dark and twisted and then they see it and go, oh my god, what’s the poster here? How do we get people to see this? The marketing department shit all over the movie and said: ‘Men don’t want to see Brad Pitt with his shirt off and women don’t want to see him bloody so you’re fucked.’ So they devised a campaign for the film to sell it to people watching the World Wrestling Federation. I wanted to sell it as a satire. Madness. People go to the movies to see things they haven’t seen before. Call me a radical.”
~ David Fincher On Fight Club

“Being on sets and watching how shit went down, I watched a lot of directors get rope-a-doped. I could see that they wanted to execute something and the experts hired to support them said ‘We won’t have time for that.’ So I watched people I admired get spun and I vowed never to let that happen. I want to know what every motherfucker in the room does. I never wanted to be the person victimised by other people’s laziness.”
~ David Fincher on process