By MCN Editor editor@moviecitynews.com

PHASE 4 FILMS MAKES THE MOVE TO VOD: VIDAL SASSOON AND BROTHERHOOD TO GO DAY AND DATE

Los Angeles, CA (February 10, 2011) – Berry Meyerowitz, President & CEO of Phase 4 Films, announced today that the company has officially entered the video-on-demand (VOD) space.  This new endeavor for Phase 4 launches officially with the day-and-date theatrical and VOD release of several films including: Craig Teper’s VIDAL SASSOON THE MOVIE, a revealing and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors; the SXSW Audience Award-winner BROTHERHOOD, directed by Will Cannon and starring Jon Foster and Lou Taylor Pucci; and the documentary IRANIUM from director Alex Traiman about the Iranian nuclear threat and the ideology fueling the Iranian regime.  In addition to theatrical openings in major cities, the films will be available on demand in more than thirty million homes via several of the largest cable providers in the United States.

“As an independent film company in the year 2011, being in the video-on-demand space is an integral aspect of connecting our films with audiences,” says Meyerowitz.  “We still stand behind the theatrical model and believe for many of our films that it will always make sense. We also acknowledge that more and more people are now watching films on VOD at home. We have Vidal Sassoon being interviewed in many high profile national outlets so it is only fair that people who watch the interviews and then want to go and see the film, can do so without having to wait weeks or even months on end for the film to arrive in their market.”

In addition to the above mentioned day-and-date theatrical and VOD titles premiering in the weeks ahead, Phase 4 is launching an extensive slate of exclusive VOD World Premieres, as well as day-and-date VOD/DVD titles launching in the coming months, including Emily Young’s VERONIKA DECIDES TO DIE starring Sarah Michelle Gellar and Erika Christensen, based on the popular novel by Paulo Coelho (The Alchemist), and the new Steve Austin starring action film KNOCKOUT.

VIDAL SASSOON THE MOVIE opens this Friday (February 11) in New York at the Village East and will simultaneously be available nationwide on demand.

BROTHERHOOD opens next Friday (February 18) in Dallas at the Angelika and will simultaneously be available nationwide on demand.

IRANIUM opened this week and is available nationwide on demand.

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About Phase 4 Films

Phase 4 distributes feature films and special interest content across all media in North America.  The company’s recent slate included Brigitte Berman’s documentary HUGH HEFNER: PLAYBOY, ACTIVIST AND REBEL; THE FREEBIE starring Dax Shepard; 50 DEAD MAN WALKING, starring Sir Ben Kingsley and Jim Sturgess; and Matt Tyrnauer’s acclaimed VALENTINO: THE LAST EMPEROR.  Phase 4 will soon release the SXSW Audience Award-winning film BROTHERHOOD, starring Jon Foster and Lou Taylor Pucci; and the feature documentary, VIDAL SASSOON THE MOVIE, director Craig Teper’s revealing, and inspirational portrait of the iconic hairdresser who changed the world with a pair of scissors.

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“I don’t know, because I don’t know much about those cameras. I know that’s been a complaint, but I wouldn’t know. Film is what worked for this film. I have a fear of the unknown. I’ve spent a long time trying to learn one camera, and to fucking stop and try to learn another one… I would have to stop for 20 years! I’m a slow learner; I’d have to go through the manual, it would be starting over. So there’s that, too. It’s an issue for filmmakers, and it’s on people’s minds, and I have to say that it’s a lot more challenging and difficult just to kind of get somebody to show film or to print film. It’s far more challenging than it should be right now, and we’re just trying to keep it alive a little bit and create a little pocket where it can be shown that way in various places across the country right now.”
~ Paul Thomas Anderson To David Ehrlich On The Prospect Of Switching From Film

“Almodóvar–the first name is almost unnecessary–is a genius, is a flower, is a guiding light: the last, best son of Buñuel and so much more than that. His screenplays, which he directs with passion and fine care, have taught us about the exteriors of his native land and the interiors of our own hearts. From the early, manic experimental Super-8 work to the breakthrough Women on the Verge of a Nervous Breakdown, his titles are as evocative as most people’s screenplays. Yet for all their antic energy, Almodóvar’s films are deeply spiritual: watching his disturbing, mysterious, heart-rending Talk to Her is to understand, perhaps for the first time, the full meaning of grace. An Almodóvar screenplay is a running leap off a Gaudi balcony, it flips, soars, ascends, careens, tumbles, falls – always landing, astonishingly and astonished, on its feet.”
~ Howard A. Rodman, Announcing Almodóvar’s Jean Renoir Award