MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report — December 26

Grit and Bear It

Little Fockers and True Grit led the Christmas charge with respective opening debuts estimated at $34 million and $25.5 million that topped weekend movie going. The session also featured a Christmas day bow for the animated Gulliver’s Travels, which netted a two-day gross of $6.9 million.

Bollywood’s seasonal offering Tees Maar Khann rang up an impressive $700,000. However, several other Hindi, Telegu and Tamil releases were non-starters. China’s If You Are the One 2 opened up day-and-date (a first) with its Mainland release and chimed in with a potent $208,000 launch.

The frame also featured a clutch of last-minute releases for award season consideration. Best of the bunch was Venice-prized Somewhere with $148,000 from seven venues. The animated The Illusionist displayed comparable strength with a two-day tally of $52,600 on two screens and a four screen push for Barney’s Version in Canada proved effective with $64,400 (a single U.S. Oscar qualifying run was unreported). Lastly, Country Strong lilted $33,800 from two sneak peeks.

Overall the Christmas session got clobbered with calendar positioning that landed the eve on Friday (expect something similar with New Years). And while an estimated $155 million weekend provided an 11% boost from the prior weekend it translated into a pounding 45% drop from 2009. As the door quickly closes on the year, box office gross has slipped behind the prior year and admissions are approaching close to double digit erosion. A year ago Avatar’s second weekend grossed $75.6 million and debuts of Sherlock Holmes and The Alvin Squeakquel added $62.4 million and $48.9 million respectively.

All that said, tracking wasn’t exactly on target for new entries and holdovers. The third in the Fockers series was expected to render a first weekend of between $40 million and $45 million while the sophomore edition of TRON: Legacy was pegged at $25 million. Conversely True Grit outperformed pundits soothsaying that had it shy of $20 million.

Holiday crowds clearly voted for The Fighter, Black Swan and The King’s Speech as their Oscar favorites. Still there are seven additional slots to fill and the campaigning is apt to intensify in the upcoming weeks.
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Weekend Estimates – December 24-26, 2010

Title Distributor Gross (average) % change * Theaters Cume
Little Fockers Uni 34.0 (9,610) NEW 3536 48.2
True Grit Par 25.5 (8,360) NEW 3047 36.6
Tron: Legacy BV 20.6 (5,960) -53% 3451 88.7
Chronicles of Narnia: Dawn Treader Fox 10.9 (3,240) -12% 3350 63.9
The Fighter Par/Alliance 8.6 (3,430) -29% 2511 27.7
Yogi Bear WB 8.4 (2,380) -55% 3515 36.3
Gulliver’s Travels * Fox 6.9 (2,700) NEW 2546 6.9
Tangled BV 6.7 (2,590) -24% 2582 143.8
Fox Searchlight 6.4 (4,390) -23% 1466 28.9
The Tourist Sony 5.6 (2,020) -35% 2756 41.1
The King’s Speech Weinstein Co. 4.6 (6,530) 317% 700 8.4
How Do You Know Sony 3.7 (1,480) -51% 2483 15.1
Harry Potter & the Deathly Hallows, Part 1* WB 3.3 (1,920) -34% 1732 273.1
Tees Maar Khan UTV .70 (6,780) NEW 103 0.7
Due Date WB .37 (910) -71% 404 98.3
Unstoppable Fox .36 (920) -80% 393 78.5
Megamind Par .35 (460) -49% 764 142.6
Burlesque Sony .33 (660) -77% 501 36.7
The Social Network Sony .31 (1,230) 9% 249 92.3
If You Are the One 2 China Lion .21 (9,040) NEW 23 0.21
127 Hours Fox Searchlight .20 (1,720) -64% 115 9.8
* Christmas Day opening
Weekend Total ($500,000+ Films) $145.90
% Change (Last Year) -45%
% Change (Last Week) 11%
Also debuting/expanding
Somewhere Focus .15 (21,140) 7 0.2
Rabbit Hole Lionsgate 88,700 (2,610) 65% 34 0.16
Barney’s Version eOne 64,400 (16,100) 4 0.06
Casino Jack IDP 60,500 (4,030) 75% 15 0.11
The Illusionist * Sony Classics 52,600 (26,300) 2 0.05
Country Strong Sony 33,800 (16,900) 2 0.05
The Tempest Miramax/Maple 32,700 (2,520) -44% 13 0.19
Toonpur Ka Superhero Eros 9,600 (400) 24 0.01
Isi Life Mein Rajshri 4,500 (250) 18 0.01

Domestic Market Share (Jan. 1 – Dec. 23, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (30) 1861 18.40%
Paramount (19) 1634.7 16.10%
Fox (19) 1442.4 14.20%
Buena Vista (17) 1349.1 13.30%
Sony (26) 1239.1 12.20%
Universal (18) 798.7 7.90%
Summit (11) 522.2 5.20%
Lionsgate (16) 519.3 5.10%
Fox Searchlight (8) 105 1.00%
Overture (8) 87.4 0.90%
Focus (7) 75.2 0.70%
CBS (3) 72.5 0.70%
Weinstein Co. (9) 65.5 0.60%
Sony Classics (22) 59.5 0.60%
MGM (1) 50.4 0.50%
Other * (317) 253.5 2.50%
10135.5 100.00%
* none greater than .04%

Top Limited Releases * (Jan. 1 – Dec. 23, 2010)

Title Distributor Gross
Hubble 3D WB 19,359,509
The Ghost Writer Summit 15,569,712
The Girl with the Dragon Tattoo Music Box/Alliance 11,287,817
The Young Victoria * Apparition/Alliance 11,131,232
127 Hours Fox Searchlight 9,321,571
Get Low Sony Classics 9,106,802
Fair Game Summit 8,650,388
A Single Man * Weinstein Co. 7,935,872
The Girl Who Played with Fire Music Box/Alliance 7,848,496
Cyrus Fox Searchlight 7,461,082
Babies Focus 7,444,272
The Imaginarium of Doctor Parnassus E1/Sony Classics 7,394,171
Conviction Fox Searchlight 6,768,063
City Island Anchor Bay 6,671,036
The Last Station Sony Classics 6,617,867
Waiting for “Superman” Par Vantage 6,410,257
The Secret in Their Eyes Sony Classics 6,391,436
It’s Kind of a Funny Story Focus 6,362,514
Winter’s Bone Roadside Attraction 6,237,371
Under the Sea 3D * WB 5,732,362
* does not include 2009 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Rio 2 9.5 3975 -21% 62.4
Captain America: The Winter Soldier 9.4 3825 -21% 184.3
Heaven is for Real 7.8 2417 NEW 14.9
Transcendence 4.8 3455 NEW 4.8
A Haunted House 2 4 2310 NEW 4
Bears 2.3 1720 NEW 2.3
Divergent 2.2 2486 -1% 130.4
Draft Day 2.1 2781 -40% 15.8
Oculus 2 2648 -59% 18
Noah 2 2537 -20% 89.9
God's Not Dead 1.6 1758 3% 45.2
Also Debuting
Trailer Park Boys 3 0.45 144
2 States 0.36 136
Fading Gigolo 58,000 5
Make Your Move 30,100 142
That Demon Within 23,300 14
Tenali Raman 10,200 19
En Solitaire 9,900 14
Authors Anonymous 7,500 11
Lotoman 003 4,300 11
13 Sins 3,300 45
small time 2,300 11
Tasting Menu 1,900 5
Mi Verano con Amanda 3 1,700 10
Antboy 1,400 15
Manakamana 1,350 1
Une Autre vie 1,350 3
Fermieres 1,150 7
3-Day Estimates Weekend % Chg Cume
The Hunger Games 153.6 (37,130) NEW 153.6
21 Jump Street 20.4 (6,550) -44% 70.2
Dr. Seuss' The Lorax 13.0 (3,540) -43% 177.3
John Carter 5.0 (1,570) -63% 62.4
Act of Valor 2.0 (910) -46% 65.9
A Thousand Words 1.9 (1,050) -40% 14.9
Project X 1.9 (920) -53% 51.7
Safe House 1.4 (1,020) -50% 122.5
Journey 2: The Mysterious Island 1.3 (1,000) -44% 97.1
Casa de mi Padre 1.0 (2,170) -55% 3.9