MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report — December 19

Da Doo Tron Tron

TRON: Legacy commanded the multiplex with an opening salvo estimated at $43.4 million. The movie stocking was stuffed with two other new releases plus a couple of platform films that went wide to significant response.

Yogi Bear filched $16.6 million to rank second in the marketplace while the star-laden romantic comedy How Do You Know struggled to position eight with $7.5 million.

The Fighter proved itself a contender with a $12.1 gross and Black Swan spread its wings with an impressive $7.9 million. Meanwhile there were two freshmen titles tossing their hat into the ring for award season. The starkly dramatic Rabbit Hole had an encouraging $51,700 from five venues while Casino Jack failed to beat bank with $32,100 at seven tables. In Quebec, local action comedy L’Appat had a soft debut of close to $170,000.

Overall weekend revenues saw a significant boost from the early December doldrums, but couldn’t quite overtake 2009 box office when Avatar arrived at the multiplex. Friday domestic box office inched past $10 billion (4 days faster than last year) and through the weekend it stands just 1% better than at this point last year.

The current session promised an even better result than transpired with new entries appealing to different demographics. Only TRON: Legacy conformed to tracking that predicted a result between $40 million and $45 million. The 28-year hiatus from the original has allowed the 1982 movie to accrue a cult status and brought out an avid young male audience. Stereoscopic engagements accounted for an unusually strong 80% plus, though their numbers accounted for 55% of its screen count. Its ultimate potency will be determined by building a wider audience.

The animated-live action Yogi Bear was expected to gross in the low $20 million but came up short several pic-a-nic baskets. It won’t expand beyond the family market and should limp through the holiday season. How Do You Know is already hobbled and while there were low expectations of $10 million to $12 million it failed to meet an already low bar.

The session generated roughly $135 million for a 47% bump from the prior weekend but dipped 4% from 2009. Last year’s Avatar bow of $77 million led the frame with The Princess and the Frog trailing behind with $12.2 million and Did You Hear About the Morgans? limping into theaters with $6.6 million.

Black Swan shows early signs of becoming the season’s adult hit. Though the film has divided critics and the public, it has generated fierce debate that’s translated into sales … an asset in short supply for the likes of such films as 127 Hours and Fair Game. The Fighter, while not a knockout, looks likely to get traction from awards season recognition in a race that seems — despite already announced critics awards and the Golden Globe announcement — a bit amorphous.

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Weekend Estimates – December 17-19, 2010

Title Distributor Gross (average) % change * Theaters Cume
Tron: Legacy BV 43.4 (12,580) NEW 3451 43.4
Yogi Bear WB 16.6 (4,710) NEW 3515 16.6
The Chronicles of Narnia: Voyage of the Dawn Treader Fox 12.5 (3,530) -48% 3555 42.9
The Fighter Par 12.1 (4,850) 2503 12.6
Tangled BV 8.7 (2,720) -39% 3201 127.9
The Tourist Sony 8.4 (3,040) -49% 2756 30.5
Black Swan Fox Searchlight 7.9 (8,260) 140% 959 15.3
How Do You Know Sony 7.5 (3,030) NEW 2483 7.5
Harry Potter & the Deathly Hallows, Part 1* WB 4.8 (1,690) -43% 2860 265.5
Unstoppable Fox 1.8 (980) -51% 1874 77.4
Burlesque Sony 1.3 (880) -58% 1510 35.4
Due Date WB 1.2 (1,060) -52% 1157 97.3
Love and Other Drugs Fox 1.1 (970) -64% 1093 30.2
The King’s Speech Weinstein Co. 1.1 (24,880) 81% 43 2.9
Megamind Par .69 (680) -73% 1025 141.6
127 Hours Fox Searchlight .51 (1,660) -49% 307 9.3
Faster CBS .41 (620) -76% 660 22.5
Red Summit .31 (710) -28% 439 88.4
The Social Network Sony .29 (1,270) 2% 228 91.9
Fair Game Summit .23 (860) -59% 268 8.7
Weekend Total ($500,000+ Films) $129.60
% Change (Last Year) -4%
% Change (Last Week) 47%
Also debuting/expanding
L’Appat Alliance .17 (2,350) 72 0.17
I Love You Phillip Morris Roadside .14 (2,830) -10% 49 0.51
The Tempest Miramax/Maple 52,400 (2,490) 22% 21 0.12
Rabbit Hole Lionsgate 51,700 (10,320) 5 0.05
Casino Jack IDP 32,100 (4,440) 7 0.03
La Rafle Seville 28,200 (2,170) 13 0.03

Domestic Market Share (Jan. 1 – Dec. 16, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (29) 1837.8 18.40%
Paramount (19) 1622.6 16.20%
Fox (19) 1427.1 14.30%
Buena Vista (16) 1296.2 13.00%
Sony (25) 1221.2 12.20%
Universal (18) 798.5 8.00%
Summit (11) 521.7 5.20%
Lionsgate (15) 518.9 5.20%
Fox Searchlight (8) 96.1 1.00%
Overture (8) 87.3 0.90%
Focus (7) 75.2 0.70%
CBS (3) 72.1 0.70%
Weinstein Co. (9) 64.5 0.60%
Sony Classics (22) 59.4 0.60%
MGM (1) 50.4 0.50%
Other * (315) 251.4 2.50%
10000.4 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Dec. 16, 2010)

Title Distributor Gross
Avatar * Fox 476,899,300
Toy Story 3 BV 415,071,937
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 292,485,544
Harry Potter & the Deathly Hallows, Part 1 WB 260,701,257
Despicable Me Uni 250,322,315
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,171,789
Megamind Par 140,950,962
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,534,389
Tangled BV 119,142,932
Salt Sony 118,485,665
Jackass 3D Par 116,857,736
* does not include 2009 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Hunger Games: Mockingjay Pt 1 39.5 4151 NEW 56.4
Big Hero 6 4.5 3650 -44% 120.1
Dumb and Dumber To 4.3 3188 -70% 48
Interstellar 4.2 3415 -49% 109.8
Gone Girl 0.8 1609 -41% 154.8
Beyond the Lights 0.8 1766 -66% 8.3
St. Vincent 0.65 1707 -43% 34.9
Fury 0.55 1720 -52% 77.8
Birdman 0.5 862 -27% 13.1
The Theory of Everything 0.4 140 86% 1.7
Also Debuting
Happy Ending 62,300 126
Rowdy Fellow 7,900 44
A Girl Walks Home Alone at Night 7,350 2
Food Chains 7,000 14
Monk with a Camera 4,000 1
Happy Valley 1,650 3
Me 1,600 1
Little White Lie 1,450 1
Heartbeat 1,150 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4