By David Poland email@example.com
True Grit Watch
Now that True Grit has muscled its way into the frontrunner slot to win Best Picture – more in a 20 Weeks column coming up later today – watching the film’s box office, a major influencer, becomes more interesting.
The best comparison I can find is Benjamin Button, which didn’t win Best Picture, but actually came to the table with higher expectations than Grit. They had slightly different points of entry, as Grit opened on the 22nd while Button stuck to the Christmas Day release. And with one extra day, Grit’s 7-day is only about a million dollars up on Button’s 6-day, putting both on even footing on the Tuesday after Christmas.
However, while Button blew out of the gates more strongly, Grit is the film that’s accelerating post-opening faster, grossing $2.1 million more than Button on the comparative Monday and $1.4 million more on Tuesday. Projecting a modest (using Mon/Tue as a guide) 30% increase onto Button’s run from yesterday (Wed) to the end of the upcoming holiday weekend, which was $31 million, you’re looking at True Grit closing the holidays at just around $90 million domestic, passing The Social Network as the highest grosser other than Toy Story 3 and Inception in the field by midweek, maybe Jan 4 or 5.