By David Poland firstname.lastname@example.org
Weekend Estimates by Klady 7
I don’t know that there is anything much more to say about the full 3-day or 5-day than has already been said.
The King’s Speech did great numbers for The Weinsteins on 4 screens… not too much of a surprise and neither will their Oscar nomination be a surprise to anyone. What will be most interesting is whether critics groups support the performances in the film or if they look to others who are less obvious candidates to be celebrated.
127 Hours continues to be less commercial than I expected, even on 293 screens. It’s rolling out faster than Slumdog or Wrestler, but to smaller numbers. Searchlight had a bit of a problem with too much strong product, with Black Swan starting its roll out next weekend. Add King’s Speech to the mix – which serves a narrower audience than the other two films – and you have a lot of jostling for position with three films that should be successful and Oscar nominated. Challenging.
Last year, there was nothing like this group until Dec 18, with The Young Victoria, Nine, and Crazy Heart. The year before, on the first weekend of Dec, it was Frost/Nixon debuting and Slumdog Millionaire and MIlk still under 100 screens. Of the six titles I just mentioned, 3 never got past $20m and only 1 ever got past $40m. The economics of Oscar 2010.