MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – November 7

No Brainer

Megamind led a torrid weekend box office frame (the largest for a pre-Thanksgiving November) with a first salvo estimated at $47.5 million. Two other national openers followed in succession with strong numbers. The comedy road trip Due Date grossed $33.4 million and the Afrocentric For Colored Girls bowed to $20.1 million.

There was also a pair of Bollywood films timed to the Dwali holiday. Golmaal 3 had solid returns of $443,000 from 86 screens while Action Replayy was disappointing with $232,000 from 99 venues. In Quebec Reste avec moi pancaked on a gross of $25,600 in an initial 19 playdates.

In limited and exclusive runs the politically charged Fair Game polled a respectable $663,000 that indicates challenging expansion plans. Among the remaining newcomers there was a good solo for Algerian Oscar submission Outside the Law of $7,500. But the big noise of the weekend was the not-for-the-squeamish 127 Hours, which played to near capacity at four and generated a staggering screen average of $66,570.

Weekend revenues ballooned as a result of buoyant new titles and some very strong holdovers.

The latest from DreamWorks Animation, Megamind, was generally pegged to debut in a mid-$40 million arena though some felt it could have performed better on a less competitive weekend. Though that contention is dubious, the rest of the year really doesn’t offer that option with both pre-sold and award titles beginning to open up the multiplex floodgates.

Due Date — with its obvious references to Trains, Planes & Automobiles – renewed faith in the power of a high concept comedy. But the riskier For Colored Girls, based upon the acclaimed play by Ntozake Shange, was the session’s major question mark. Many had pursued the property for decades and concluded that it was unfilmable, so when Tyler Perry unexpectedly stepped forward there was a collective shudder. Critical response was mixed to positive while the opening box office was better than anticipated.

Overall box office should top $155 million for the weekend and best the immediate prior session by 67%. It’s also a 28% improvement from 2009 with the launch of the animated A Christmas Carol opened to $30.1 million with the frame’s other debs The Men Who Stare at Goats and The Fourth Kind slotting third and fourth with respectively $12.7 million and $12.2 million.

If you believe that there’s no such thing as bad publicity, the opening weekend of 127 Hours would certainly buttress your argument. Aside from sterling reviews, the fact-inspired tale of endurance has generated a lot of ink centering on the intensity of the viewing experience that appears to cause at least a few patrons to faint at every screening. The industry will be watching intently to see whether it remains a date movie as it expands nationally.

Also under the microscope is Fair Game that fell short of dynamic initial business. There’s already debate about the decision to open in more than a handful of venues and a feeling that rapid expansion will result in further disappointment along the lines of Conviction.

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Weekend Estimates – November 5-7, 2010

Title Distributor Gross (average) % change * Theaters Cume
Megamind Par 47.5 (12,040) New 3944 47.5
ue Date WB 33.4 (9,960) New 3355 33.4
For Colored Girls Lionsgate 20.1 (9,440) New 2127 20.1
Red Summit 8.8 (2,720) -18% 3229 71.8
Saw 3D Lionsgate 7.9 (2,820) -67% 2808 38.5
Paranormal Activity 2 Par 7.1 (2,250) -57% 3168 77
Jackass 3D Par 5.0 (2,330) -41% 2165 110.8
Secretariat BV 4.1 (1,570) -18% 2614 51.1
Hereafter WB 4.0 (1,680) -38% 2365 28.7
The Social Network Sony 3.5 (1,890) -22% 1860 85
Life As We Know It WB 3.1 (1,610) -23% 1950 48.6
Conviction Fox Searchlight 1.5 (2,280) -16% 672 4.5
The Town WB 1.2 (1,510) -39% 801 89.8
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .74 (3,720) 2% 199 2
Fair Game Summit .66 (14,410) New 46 0.66
Easy A Sony .50 (1,070) -53% 468 57.3
Legend of the Guardians WB .45 (610) -74% 740 54
Golmaal 3 Eros .44 (5,140) New 86 0.44
Waiting for “Superman” Par Vantage .38 (1,570) -36% 242 5.4
Wall Street: Money Never Sleeps Fox .34 (960) -57% 353 51.9
Weekend Total ($500,000+ Films) $149.10
% Change (Last Year) 28%
% Change (Last Week) 67%
Also debuting/expanding
127 Hours Searchlight .27 (66,570) 4 0.27
Action Replayy Viva .23 (2,340) 99 0.23
Stone Overture .18 (1,630) -28% 109 1.5
Four Lions Drafthouse 41,300 (5,160) 8 0.04
Reste avec moi Seville 25,600 (1,350) 19 0.03
Client 9 Magnolia 18,400 (6,130) 3 0.02
Red Hill Strand 8,400 (1,680) 5 0.01
Outside the Law (Hors-la-loi) Cohen Media 7,500 (7,500) 1 0.01
Trapped CJ Entertainment 4,400 (4,400) 1 0.01

Domestic Market Share (Jan. 1 – Nov. 4, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1457.6 16.50%
Paramount (16) 1423.7 16.00%
Fox (16) 1290.9 14.50%
Buena Vista (15) 1163.9 13.10%
Sony (23) 1151.1 13.00%
Universal (17) 776.9 8.80%
Summit (10) 488.3 5.50%
Lionsgate (13) 444.2 5.00%
Overture (7) 81.2 0.90%
Fox Searchlight (6) 75.9 0.80%
Focus (7) 74.8 0.80%
Weinstein Co. (7) 62.3 0.70%
Sony Classics (21) 55.5 0.60%
MGM (1) 51.2 0.60%
CBS (2) 50 0.60%
Other * (281) 233.2 2.60%
8880.7 100.00%
* none greater than .04%

Top Global Grossers * (Jan. 1 – Nov. 4, 2010)

Title Distributor Gross
Avatar Fox 1,953,205,209
Toy Story 3 BV 1,061,408,156
Alice in Wonderland BV 1,024,537,295
Inception WB 831,539,135
Shrek Forever After Par 737,766,901
Twilight: Eclipse Summit 691,483,448
Iron Man 2 Par 622,718,600
How to Train Your Dragon Par 495,792,295
Despicable Me Uni 492,994,376
Clash of the Titans WB 489,778,913
Sherlock Holmes * WB 367,796,599
The Karate Kid Sony 359,315,646
Prince of Persia: The Sands of Time BV 335,692,394
The Last Airbender Par 318,404,181
Robin Hood Uni 311,826,207
Shutter Island Par 301,977,955
Sex and the City 2 WB 301,158,934
Salt Sony 291,684,047
Resident Evil: Afterlife Sony/Alliance 277,419,991
Grown Ups Sony 270,265,798
The Expendables Lionsgate/NuImage 269,273,037
Alvin and the Chipmunks: The Squeakquel Fox 264,341,533
Knight and Day Fox 256,518,022
Percy Jackson & the Olympians Fox 226,497,209
Valentine’s Day WB 217,596,116
* does not include 2009 box office

One Response to “Weekend Box Office Report – November 7”

  1. Keil Shults says:

    This is the second time I’ve seen the title mistyped as Trains, Planes, when it’s actually Planes, Trains. I think the first instance was in a Poland column last week.

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Klady

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“I am just grateful I am still around. I would love to be Steven Soderbergh, but I am lucky to be Joe Swanberg. Actors want to work with me, people want to give me money, and my nightmare scenario remains: Getting in bed with a studio, spending years on a movie, and it turns out horrible, but now I’m rich.”

Actually, by Hollywood standards, you’re right, I said. That is unambitious.

“It is, and yet, if you can go to bed happy at night, doing what you want, isn’t that ambition for a lifetime?”
~ Swanberg On Swanberg By Borelli

“In retrospect, nothing of that kind surprised me about Philip, because his intuition was luminous from the instant you met him. So was his intelligence. A lot of actors act intelligent, but Philip was the real thing: a shining, artistic polymath with an intelligence that came at you like a pair of headlights and enveloped you from the moment he grabbed your hand, put a huge arm round your neck and shoved a cheek against yours; or if the mood took him, hugged you to him like a big, pudgy schoolboy, then stood and beamed at you while he took stock of the effect.”
John le Carré on Philip Seymour Hoffman