MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report — November 21

Harry and the Deathly Swallows … Gulp!

Harry Potter and the Deathly Hallows, Part 1 ascended to an estimated $126.2 million and corralled more than 60% of weekend ticket sales. Comparatively speaking the remaining films in the multiplex had to settle for chump change, including the bow of the thriller The Next Three Days which slotted fifth with $6.7 million.

The session also included the new Bollywood release Guzaarish, which garnered a better than respectable $423,000 at 108 venues. Among the few exclusive bows both the British import Made in Dagenham and France’s White Material were just OK with respective openings of $39,300 and $35,800, each playing on three screens.

It was the biggest opening yet for a Harry Potter film but while the juggernaut provided a big box office boost from last weekend it was insufficient to stave off a decline from 2009.

Expectations were high for the first installment of the last chapter of the Potter franchise. Advance sales and online tracking anticipated a $100 million debut and that number expanded following word of advance Thursday midnight screenings estimated at $24 million. Large format engagements were estimated at $12.4 million and if that number holds up it will be a record.

Internationally the early estimates are roughly $205 million from 54 markets. It includes all-time records in the U.K. and Russia and otherwise just sensational debuts elsewhere. The final, final Potter putter is schedule for July 2011.

On a decidedly downbeat note, The Next Three Days came in well below tracking that suggested a $10 million launch. The film also received a drubbing from critics.

Weekend revenues lurched toward $200 million, which translated into a 64% hike from seven days back. It was however 25% behind the 2009 slate led by the second installment of Twilight (New Moon), which bowed bitingly to $142.8 million with the unexpectedly $34.1 million potency of The Blind Side right behind it.

The contender’s roster failed to see any additional dynamos this weekend and the titles already in the marketplace were finding the Darwinian aspect of the exercise unrelenting. Both Fair Game and 127 Hours added a significant number of playdates with the latter continuing to maintain a hefty $8,330 engagement average. The other surprise in the mix is the continuing stamina of the non-fiction Inside Job that’s racked up $2.2 million to date.

__________________________________________________

Weekend Estimates – November 19-21, 2010

Title Distributor Gross (average) % change * Theaters Cume
Harry Potter & the Deathly Hallows, Part 1* WB 126.2 (30,600) NEW 4125 126.2
Megamind Par 16.2 (4,280) -45% 3779 109.5
Unstoppable Fox 13.0 (4,060) -43% 3207 41.9
Due Date WB 8.9 (2,760) -42% 3229 72.4
The Next Three Days Lionsgate 6.7 (2,590) NEW 2564 6.7
Morning Glory Par 5.2 (2,050) -43% 2544 19.8
Skyline Uni/Alliance 3.4 (1,170) -71% 2883 17.6
Summit 2.4 (1,190) -51% 2034 83.5
For Colored Girls … Lionsgate 2.3 (1,920) -64% 1216 34.5
Fair Game Summit 1.4 (3,730) 41% 386 3.7
Secretariat BV 1.0 (970) -56% 1010 56.4
Paranormal Activity 2 Par .93 (840) -69% 1101 83.6
The Social Network Sony .91 (1,590) -49% 571 89.2
127 Hours Searchlight .90 (8,330) 104% 108 1.9
Saw 3D Lionsgate .82 (1,020) -71% 806 45.3
Jackass 3D Par .72 (1,050) -68% 687 116.1
Life As We Know It WB .52 (930) -50% 558 51.6
Guzaarish UTV .42 (3,910) NEW 108 0.42
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .41 (2,180) -22% 188 3.5
Inside Job Sony Classics .37 (1,770) -22% 211 2.2
Weekend Total ($500,000+ Films) $191.50
% Change (Last Year) -25%
% Change (Last Week) 64%
Also debuting/expanding
Today’s Special Reliance 88,400 (1,670) 53 0.09
Made in Dagenham Sony Classics 39,300 (13,100) 3 0.04
White Material IFC 35,800 (11,930) 3 0.04
Queen of the Lot Rainbow 16,400 (2,730) 6 0.02
Copacabana Seville 14,100 (2,010) 7 0.01

Domestic Market Share (Jan. 1 – Nov. 18, 2010)

Distributor (releases) Gross Market Share
Paramount (18) 1555.1 16.80%
Warner Bros. (26) 1538.8 16.70%
Fox (17) 1320.7 14.30%
Buena Vista (15) 1173.4 12.70%
Sony (23) 1160.3 12.60%
Universal (18) 790.4 8.60%
Summit (11) 508.5 5.50%
Lionsgate (14) 490.6 5.30%
Overture (7) 81.7 0.90%
Fox Searchlight (7) 80.3 0.90%
Focus (7) 75.1 0.80%
Weinstein Co. (7) 62.5 0.70%
Sony Classics (21) 57.3 0.60%
MGM (1) 51.2 0.50%
CBS (2) 50 0.50%
Other * (288) 240.7 2.60%
9236.6 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Nov. 18, 2010)

Title Distributor Gross
Avatar * Fox 476,883,415
Toy Story 3 BV 414,681,777
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,551,386
Inception WB 291,914,445
Despicable Me Uni 248,900,040
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 162,147,232
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 119,256,755
Salt Sony 118,485,665
Jackass 3D Par 115,357,091
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
* does not include 2009 box office

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4