By David Poland email@example.com
Media Evolution Is Less Fun Than Intellegent Design
Sorry to be missing in action… the good part is that you’ll have enough Black Swan action this week to choke on… the bad news (or maybe it’s the good news?) is that I have been recharging the batteries.
Besides the work load lately, I must admit that I am profoundly exhausted by the endless parade of meaninglessness being pumped through our little media world, day and night, so incredibly self-reflective but utterly lacking in any perspective besides an ugly, desperate need for attention. If you’re saying, “Pot meet Kettle,” I get that. But it’s not the same.
I guess the version of this over the weekend that was most striking was an Exclusive that Jane Lynch would be in the next Muppet movie and then an EXCL (because it was such an important item that spelling out the whole word would just slow things down) that she hadn’t been asked. Of course, both “exclusives” were a function of someone asking a question at some roundtable and behaving as though casting news is really, really important.
Or maybe it’s the lazy and thoughtless way internal memos are now used as fodder to make a story out of nothing. Should people who work for Disney really be breaking the law of the State of California while driving, putting themselves and others in harms way? Is Disney wrong in any way for taking a firm position about not doing it? Is it possible that the studio took an extreme position on digital paper because employees don’t take it seriously, which is why a memo doesn’t need to go out telling people they will be fired if they murder someone, a much more serious offense, but also against the law.
But the bigger point… this internal memo is not really news, unless you’re doing a real story on how studios deal with their employees when their employees break the law. It’s water cooler chatter. And that is now what “journalism” has been reduced to, on Evil Blogs or Mainstream Dailies.
And i guess that my conclusion is… casting news is almost never really, really important. Who is penetrating who in their set trailer… not really important. Who washes their hands after peeing in a studio restroom… not really important. And if you want to write about who is switching from which agency to the other agency, please do it quietly, because a grand total of 37 people actually give a shit.
And yeah, you can say the same thing about Oscar. And yes, people are too wrapped up in it. And it gets silly. But at least the general notion is celebrating something people with some degree of taste like and wish to honor, not tearing down people or turning artistic intent into mush by analyzing each stroke of the brush before the brush even gets sullied by the first glob of paint.
I couldn’t really have had a nicer day dealing with a movie than I did on Saturday. As it turns out, pretty much everyone in and involved with Black Swan values their privacy in a real way and has some perspective on the madness. Yet, here they are, making a movie that is truly outrageous and smart and demanding and funny and impactful. And yes, they want attention to be paid. But while it seemed like every one of them could go diva on paper, not one was disconnected or uninterested in being engaged. (Whether I took them someplace worth going will be your judgment).
And then I emerge from the bubble of surprising calm and am slapped in the face with the full array of hungry, desperate media madness. Yet I feel silly caring because it’s all so so-what… but then I realize that that’s virtually all there is. It’s gotten to the point where pointing out any one idiotic story seems unkind to the “journalist” involved because it singles out one act of stupidity when there are so very many every day now.
We are hanging on to a past that cannot come back… and we’re barreling in a future without using our best judgment or making much of an effort to understand what you, as consumers of news, might want more than 90 seconds from now. We’re the Daily Beast, losing 8 figures a year, pretending it’s a heroic event to take over a bankrupt Traditional Media outlet that was sold for $1 in August and is now being re-leveraged just 3 months later as Barry Diller and The #2 Tina try desperately to figure out how to spend money like they did in the Good Ol’ Days putting out the kind of product that was profitable a decade ago and not lose money every month.
And to the media, this is BIG news.
Are we just all stupid now?
I have been in movie journalism for almost 20 years now and I said when I started and I still say, “There is virtually no journalism in movie journalism.” It crops up now and again, but almost every EXCLUSIVE you read is placed there by interested parties and when The Hollywood Reporter goes all cesspool and reports the sex lives of the studio executives as news right NOW because someone else will break it if it becomes actual news in a week or three, it’s a bunch of nasty gossip and not anything close to serious reporting, even if the person writing it up is a serious person at times.
It doesn’t even matter any more if you think you know something about a subject. Just start typing.
I guess, in some ways, I am now where the Traditional Media types were when many of us arrived via internet and were suddenly drawing attention away from their exclusive party of know-it-alldom. But it feels different to me because it feels, right now, like everyone on every level has thrown in the towel and wants to be all things to all people.
I mean, The Hollywood Reporter really is the porn star who specializes in anal, but is using the money to continuing studying Philosophy at UCLA (at least until she gets bored with people who know more than she does teaching her and jettisons them for a bedroom with a Bel Air view). Nikki Finke really is Broderick Crawford in Born Yesterday, hiring a bunch of Bill Holdens to make herself look legit and not just successful in acquiring power through thuggery, never realizing that it would crystallize the view of her own limitations. indieWIRE is the classic story of a successful ethnic restaurant that struggled to make it, finally got to be a stable business, but couldn’t help itself when it found a rich guy who wanted to pay for them to expand into the giant space next door, suddenly making the restaurant feel half-empty, which made the whole thing less attractive to those who loved its earlier intimacy and spunk. Variety decided to go exclusive… and are now realizing that they have nothing to sell that is remotely exclusive. The New York Times has become the least focused, least motivated major outlet covering the beat, basically fielding calls and filling out stories with quotes from the self-interested… which is better, I guess, than pretending the information was a product of reporting. And The Los Angeles Times is like a George Romero movie, mostly corpses, but with occasionally zombies rising up… but moving really slow and eventually getting shot in the head. (And ironically, has the most experience and real reporting talent on staff… that is kept inert… perhaps the greatest single mystery in movie journalism.)
And you want to know about the web? Let’s just say, as nasty as the paragraph was, there will be some web sites that are really upset that they were not included…. because they don’t care what one says about them or even what whorish messes they are, so long as they get links and mentions.
I guess what I’m saying is that I am overwhelmed by the noise these days. It’s almost all sugar cereal with the sprinkle of vitamins on it so they can say it’s nutritious in the commercials.
Fifteen years ago, I felt like I knew what I could do to try to contribute to raising the level of the conversation. Maybe I succeeded, maybe I failed… most likely, both. But I have always tried to work to my highest intelligence. I have never prioritized popularity. I was lucky to find some.
But right now, I don’t know. What can someone who has a small bully pulpit do to move things in a more productive, more respectful, more movie-loving direction? How can anything matter when everything seems so important that it is so profoundly meaningless?
As it turns out… here is a bit of carefully considered perspective from Ms. Natalie Portman, considering the nature of acting and the nature of how people engage with media these days…