MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – October 31

See … Saw … Ouch!

Saw 3D whipped into cinemas with an estimated $24.3 million to take top spot in weekend movie going. Distributors gave a wide berth to the Halloween frame when traditionally there are sharp drops in attendance; making the Saw finale the sole new national release.

A different sort of ghoul — the Millennium finale The Girl Who Kicked the Hornet’s Nest — went limited wide to solid returns of $890,000, but otherwise the frame’s new entries were dominated by niche and exclusive launches. The best of the bunch was the Chinese trembler Aftershock with a single screen entry of $17,600. Other newcomers with good but not spectacular returns included indie drama Welcome to the Riley’s, Brit spy spoof Wild Target, Mexican prize winner Nora’s Will, Claude Chabrol’s final effort Bellamy and non-fiction entry Waste Land.

Overall box office saw a sharp fall from last weekend and a slight bump from 2009 results.

The seventh annual edition of the Saw franchise was hoping for an exit with bite with the addition of stereoscopic imagery. But pre-release tracking indicated that with or without gimmicks the mania was fading and its mid-$20 million weekend tally was pretty much in line with pundit’s predictions. The gore crowd would appear to be sated with current splatter fare but the past month has seen every segment of the audience unenthusiastic for the new crop of movies beyond their opening sessions.

The global juggernaut for the Millennium trilogy continued with the U.S. bow of The Girl Who Kicked the Hornet’s Nest. The first installment, The Girl with the Dragon Tattoo, has racked up $99 million internationally and it and its second chapter are the top grossing foreign-language movies in America post-Pan’s Labyrinth.

Weekend revenues generated about $95 million in sales that translated into a 28% drop from the immediate prior session. It was a modest 6% improvement from 2009 when Michael Jackson: This Is It bowed to $23.2 million followed by Paranormal Activity with $16.4 million.

The fact-based Conviction expanded nationally to fair results and appears to be headed to the same sort of indifferent commercial returns as the rest of the early award season contenders. A sharp drop for last weekend’s Hereafter departs from the sort of holds associated with recent films directed by Clint Eastwood whereas the better than expected stamina of the geezer spies of RED has confounded box office mavens.

But apart from Jackass 3D (which passed a $100 million tally this weekend) such well-reviewed positive word-of-mouth entries as The Social Network and Secretariat have struggled to maintain a presence (forget about momentum) in a marketplace that has all but eliminated the possibility of a second wind.

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Weekend Estimates – October 29-31, 2010

Title Distributor Gross (average) % change * Theaters Cume
Saw 3D Lionsgate 24.3 (8,660) New 2808 24.3
Paranormal Activity 2 Par 16.4 (5,070) -60% 3239 65.6
Red Summit 10.9 (3,250) -28% 3349 59
Jackass 3D Par 8.5 (2,720) -60% 3139 101.7
Hereafter WB 6.4 (2,630) -47% 2424 22.2
Secretariat BV 5.0 (1,610) -28% 3108 44.7
The Social Network Sony 4.7 (1,690) -36% 2767 79.7
Life As We Know It WB 4.1 (1,440) -33% 2860 43.6
The Town WB 2.0 (1,250) -27% 1608 87.7
Conviction Fox Searchlight 1.8 (3,220) 501% 565 2.4
Legend of the Guardians WB 1.8 (880) -46% 2010 52.7
Easy A Sony 1.1(880) -37% 1262 56.3
The Girl Who Kicked the Hornet’s Nest Music Box/Alliance .89 (5,830) New 152 0.89
Wall Street: Money Never Sleeps Fox .78 (840) -37% 933 51.2
Waiting for “Superman” Par Vantage .52 (1,580) -33% 330 4.6
Devil Uni .51 (800) -21% 635 33.1
Alpha and Omega Lionsgate .48 (710) -34% 676 24.1
It’s Kind of a Funny Story Focus .46 (960) -32% 477 5.8
You Again BV .41 (610) -37% 673 24.7
You Will Meet a Tall Dark Stranger Sony Classics .33 (1,022) -24% 323 2.4
Toy Story 3 BV .31 (920) -34% 337 413.9
Weekend Total ($500,000+ Films) $89.70
% Change (Last Year) 6%
% Change (Last Week) -28%
Also debuting/expanding
Stone Overture .22 (1,760) -39% 125 1.2
Nowhere Boy Weinstein Co. .13 (840) -62% 153 1
10.50 Alliance 55,800 (4,290) 13 0.06
Welcome to the Riley’s IDP 41,600 (4,160) 10 0.04
Nora’s Will Menemsha 25,300 (4,220) 6 0.03
Wild Target FreeStyle 23,200 (5,800) 4 0.02
Bellamy IFC 19,700 (9,850) 2 0.02
Monsters Magnolia 18,100 (6,030) 3 0.02
Aftershock AMC 17,600 (17,600) 1 0.02
Waste Land Arthouse 10.300 (10,300) 1 0.01
Walkaway IABA 9,400 (360) 26 0.01
Strange Powers Variance 4,800 (4,800) 1 0.01
The Kids Grow Up Shadow 4,600 (4,600) 1 0.01

Domestic Market Share (Jan. 1 – Oct. 28, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1436.3 16.40%
Paramount (16) 1389.1 15.90%
Fox (16) 1289.8 14.70%
Buena Vista (15) 1155.5 13.20%
Sony (23) 1142.4 13.10%
Universal (17) 774.3 8.90%
Summit (10) 473.3 5.40%
Lionsgate (12) 412.7 4.70%
Overture (7) 80.6 0.90%
Focus (7) 74.1 0.80%
Fox Searchlight (6) 73.4 0.80%
Weinstein Co. (7) 61.9 0.70%
Sony Classics (21) 54.7 0.60%
MGM (1) 51.2 0.60%
CBS (2) 50 0.60%
Other * (277) 229.7 2.70%
8749 100.00%
* none greater than .04%

Top Limited Releases * (Jan. 1 – Oct. 28, 2010)

Title Distributor Gross
Hubble 3D WB 17,246,918
The Ghost Writer Summit 15,569,712
The Girl with the Dragon Tattoo Music Box/Alliance 11,270,373
The Young Victoria * Apparition/Alliance 11,131,232
Get Low Sony Classics 8,980,294
A Single Man * Weinstein Co. 7,935,872
The Girl Who Played with Fire Music Box/Alliance 7,768,761
Cyrus Fox Searchlight 7,461,082
Babies Focus 7,444,272
The Imaginarium of Doctor Parnassus * E1/Sony Classics 7,394,171
City Island Anchor Bay 6,671,036
The Last Station Sony Classics 6,617,867
The Secret in Their Eyes Sony Classics 6,391,436
Winter’s Bone Roadside Attractions 6,204,696
It’s Kind of a Funny Story Focus 5,342,641
Under the Sea 3D * WB 5,256,073
I Am Love Magnolia 4,982,446
An Education * Sony Classics 4,963,224
The Hurt Locker * Summit 4,531,548
Solitary Man Anchor Bay 4,360,548
* does not include 2009 box office

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4