Night Moves
MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report — October 3

I Am Not a Robot … or Not

The uber-ballyhooed The Social Network buzzed above the pack with an estimated $22.6 million to lead weekend ticket sales. Two other national releases proved commercial disappointments. The much-admired horror remake Let Me In ranked seventh overall with $5.3 million and the thriller Case 39 was a peg behind with $5.2 million.

The big noise for the frame came from new regional and niche titles. The Tamil language Robots (the most expensive film ever produced in India) rewrote the record books with the biggest ever North American debut with a $2.1 million tally. The simultaneous release of Anjaana Anjaani from Bollywood’s Hindi sector was also impressive with a $560,000 bow. In Canada, the Brit import StreetDance 3D generated a hefty $423,000 and the indigenous Fubar II rang up $209,000 from just 30 venues.

However, a couple of indie horror entries failed to ignite pre-Halloween frenzy. Chain Letter eked out a $300 average from 401 screens and Hatchet II was marginally better with an $880 average from a more contained 68 playdates.

Overall business experienced a roll back from both the prior weekend and 2009 revenues.

Critical response to The Social Network was predominantly rapturous. Still, media reports detailed concerns based on tracking and previews that the flamboyant saga of Facebook and its youthful creators was a tough sell. Exit polls showed that opening weekend skewed slightly female with 53% of the audience and plus 25s comprised 55% of sales. Trackers had predicted grossed in the range of $25 million to $28 million and its clear that its future rests on playing the awards card and eventually drawing in younger viewers obviously spending too much time on the net to go see the movie.

Let Me In also received enthusiastic thumbs ups from reviewers that failed to translate at the box office. Prognosticators pushed its envelope to the $10 million to $12 million strata but ticket buyers opted to catch up with The Town, Easy A or the Wall Street sequel. Case 39, which opened internationally in late 2008 and has grossed more than $10 million overseas, arrived as a theatrical afterthought and performed more or less as expected … blah.

Weekend sales came up just short of $100 million, which amounted to a 3% decline from seven days earlier. 2009 comparisons saw a steeper erosion of 9%. A year ago the debuts of Zombieland and the 3D pairing of Toy Story’s first two installments ranked first and third with respective openings of $24.7 million and $12.5 million.

Robot, with echoes of Metropolis, is a more optimistic yarn of a scientist who creates an android in his own image and watches the somewhat amusing results unfold. The big budget production went full out with dubbed versions in Hindi and Telegu in addition to the Tamil original. The largely Indian diasporas came out in force to generate a record opening box office. Still, despite considerable efforts in the past five years, the Indian cinema is just one film short of producing a crossover mainstream hit.

The session didn’t include a new platform in what looks like a crowded, eclectic awards season. However a clutch of early entries including Never Let Me Go, You Will Meet a Tall Dark Stranger and Catfish added dates and continued to keep a foot in the door. Only Jack Goes Boating appears to have run out of steam early.

__________________________________________________

Weekend Estimates – October 1-3, 2010

Title Distributor Gross (average) % change * Theaters Cume
The Social Network Sony 22.6 (8.170) New 2771 22.6
Legend of the Guardians WB 10.9 (3,040) -33% 3575 30.1
Walt Street: Money Never Sleeps Fox 10.2 (2,840) -46% 3597 36
The Town WB 10.1 (3,430) -36% 2935 64.4
Easy A Sony 6.8 (2,280) -36% 2974 42.2
You Again BV 5.5 (2,150) -35% 2548 16.4
Let Me In Overture 5.3 (2,610) New 2021 5.3
Case 39 Par Vantage 5.2 (2,370) New 2211 5.2
Devil Uni 3.6 (1,510) -45% 2392 27.3
Alpha and Omega Lions Gate 3.0 (1,290) -38% 2302 19
Resident Evil: Afterlife Sony/Alliance 2.8 (1,450) -44% 1907 56.6
Robot/Endhiran Ficus/B4U 2.1 (15,260) New 139 2.1
Inception WB .84 (1,340) -37% 625 288.3
Takers Sony .79 (1,020) -46% 773 56.2
Catfish Uni/Alliance .61 (4,480) 80% 136 1.6
Anjaana Anjaani Eros .56 (6,090) New 92 0.56
The Other Guys Sony .43 (760) -57% 566 117.7
StreetDance 3D Alliance .42 (2,940) New 144 0.42
Waiting for “Superman” Par Vantage .41 (12,010) 193% 34 0.6
Despicable Me Uni .39 (840) -33% 463 246
Weekend Total ($500,000+ Films) $90.90
% Change (Last Year) -9%
% Change (Last Week) -3%
Also debuting/expanding
Fubar 2 Alliance .21 (6,970) 30 0.21
You Will Meet a Tall Dark Stranger Sony Classics .20 (7,010) 27% 29 0.286
Never Let Me Go Searchlight .19 (3,470) -23% 54 0.62
Chain Letter New Film .12 (300) 401 0.12
Jack Goes Boating Overture .10 (1,300) 29% 78 0.27
Buried Lions Gate 96,200 (2,920) -4% 33 0.23
Hatchet II Vitagraph 59,700 (880) 68 0.06
Le Poil de la bete Seville 48,800 (1,740) 28 0.05
Freakomomics Magnolia 32,400 (1,620) 20 0.03
Leaving IFC 12,700 (6,350) 2 0.01
Douchebag Paladin 3,600 (3,600) 1 0.01

Domestic Market Share – January 1 – September 23, 2010

Distributor (releases) Gross Market Share
Warner Bros. (23) 1312.1 16.10%
Fox (16) 1263.7 15.50%
Paramount (11) 1228.6 15.10%
Buena Vista (14) 1099.5 13.50%
Sony (22) 1035.9 12.70%
Universal (16) 747.4 9.20%
Summit (9) 424.9 5.20%
Lions Gate (12) 403.1 5.00%
Fox Searchlight (5) 71.2 0.90%
Focus (6) 68.1 0.80%
Overture (5) 67.6 0.80%
Weinstein Co. (6) 60.8 0.70%
Sony Classics (19) 51.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (253) 211 2.60%
8146 100.00%
* none greater than .04%

Top Limited Releases: January 1 – September 30, 2010

/tr>

Title * Distributor Gross
Hubble 3D WB 16,036,317
The Ghost Writer Summit 15,569,712
The Girl with the Dragon Tattoo Music Box/Alliance 11,250,177
The Young Victoria * Apparition/Alliance 11,131,232
Get Low Sony Classics 8,449,788
A Single Man * Weinstein Co. 7,935,872
The Girl Who Played with Fire Music Box/Alliance 7,539,151
Babies Focus 7,444,272
Cyrus Fox Searchlight 7,442,641
The Imaginarium of Doctor Parnassus * E1/Sony Classics 7,394,171
City Island Anchor Bay 6,671,036
The Last Station Sony Classics 6,617,867
The Secret in Their Eyes Sony Classics 6,384,875
Winter’s Bone Roadside Attraction 6,077,440
An Education * Sony Classics 4,963,224
Under the Sea 3D * WB 4,950,071
I Am Love Magnolia 4,900,430
The Hurt Locker * Summit 4,531,548
Solitary Man Anchor Bay 4,359,937
Greenberg Focus 4,283,056
* does not include 2009 box office

5 Responses to “Weekend Box Office Report — October 3”

  1. machlipatnam says:

    HI ,
    i Loved to see Robot performing well on first three days of the release making $2.1 million.i think this must be the first Indian film to have biggest and grandest openning.Even it Gross Average is 15,260.Superstar Rajnikanth mania is all over the world .

  2. Chino says:

    Right on! W/ those numbers…I’m hoping Alliance gives FUBAR2 a wider release! T-bay is 9 hrs from the nearest place playin the flick!

  3. riaz says:

    its a bullshit movie aishwarya is overacting better she stay at home to take care of bachan family she look like a south indian aunty shakila overall rajni style ok but story was copied from other fims bullshit movie

  4. Riazhater says:

    @Diaz u know nothing about movies so just shut up.

  5. Basha says:

    About the movie– It MMMMMMAAAAAASSSSSSSSSSSSSSSIIIIIIIIVVVVVVVVEEEEEEE HHHHHIIIIIIITTTTTTTTT.
    All Indian should be proud or this movie and the technology used. Its not only because of Rajini.
    Its for TEAM WORK. Realy Hats-Off to The ROBOT TEAM.Shankar sir thanks.
    Everyone knows RAJINI is the SUPERSTAR OF INDIAN CINEMA. Some people could not digest this.Some people mentality will be like that , they will appreciate hollywood MOKKAi movies, but not our indian hit movies. If the people born by indian father then they can digest. others can’t.
    leave it… I proud to be an INDIAN, because of this film.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office