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Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report — October 3

I Am Not a Robot … or Not

The uber-ballyhooed The Social Network buzzed above the pack with an estimated $22.6 million to lead weekend ticket sales. Two other national releases proved commercial disappointments. The much-admired horror remake Let Me In ranked seventh overall with $5.3 million and the thriller Case 39 was a peg behind with $5.2 million.

The big noise for the frame came from new regional and niche titles. The Tamil language Robots (the most expensive film ever produced in India) rewrote the record books with the biggest ever North American debut with a $2.1 million tally. The simultaneous release of Anjaana Anjaani from Bollywood’s Hindi sector was also impressive with a $560,000 bow. In Canada, the Brit import StreetDance 3D generated a hefty $423,000 and the indigenous Fubar II rang up $209,000 from just 30 venues.

However, a couple of indie horror entries failed to ignite pre-Halloween frenzy. Chain Letter eked out a $300 average from 401 screens and Hatchet II was marginally better with an $880 average from a more contained 68 playdates.

Overall business experienced a roll back from both the prior weekend and 2009 revenues.

Critical response to The Social Network was predominantly rapturous. Still, media reports detailed concerns based on tracking and previews that the flamboyant saga of Facebook and its youthful creators was a tough sell. Exit polls showed that opening weekend skewed slightly female with 53% of the audience and plus 25s comprised 55% of sales. Trackers had predicted grossed in the range of $25 million to $28 million and its clear that its future rests on playing the awards card and eventually drawing in younger viewers obviously spending too much time on the net to go see the movie.

Let Me In also received enthusiastic thumbs ups from reviewers that failed to translate at the box office. Prognosticators pushed its envelope to the $10 million to $12 million strata but ticket buyers opted to catch up with The Town, Easy A or the Wall Street sequel. Case 39, which opened internationally in late 2008 and has grossed more than $10 million overseas, arrived as a theatrical afterthought and performed more or less as expected … blah.

Weekend sales came up just short of $100 million, which amounted to a 3% decline from seven days earlier. 2009 comparisons saw a steeper erosion of 9%. A year ago the debuts of Zombieland and the 3D pairing of Toy Story’s first two installments ranked first and third with respective openings of $24.7 million and $12.5 million.

Robot, with echoes of Metropolis, is a more optimistic yarn of a scientist who creates an android in his own image and watches the somewhat amusing results unfold. The big budget production went full out with dubbed versions in Hindi and Telegu in addition to the Tamil original. The largely Indian diasporas came out in force to generate a record opening box office. Still, despite considerable efforts in the past five years, the Indian cinema is just one film short of producing a crossover mainstream hit.

The session didn’t include a new platform in what looks like a crowded, eclectic awards season. However a clutch of early entries including Never Let Me Go, You Will Meet a Tall Dark Stranger and Catfish added dates and continued to keep a foot in the door. Only Jack Goes Boating appears to have run out of steam early.

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Weekend Estimates – October 1-3, 2010

Title Distributor Gross (average) % change * Theaters Cume
The Social Network Sony 22.6 (8.170) New 2771 22.6
Legend of the Guardians WB 10.9 (3,040) -33% 3575 30.1
Walt Street: Money Never Sleeps Fox 10.2 (2,840) -46% 3597 36
The Town WB 10.1 (3,430) -36% 2935 64.4
Easy A Sony 6.8 (2,280) -36% 2974 42.2
You Again BV 5.5 (2,150) -35% 2548 16.4
Let Me In Overture 5.3 (2,610) New 2021 5.3
Case 39 Par Vantage 5.2 (2,370) New 2211 5.2
Devil Uni 3.6 (1,510) -45% 2392 27.3
Alpha and Omega Lions Gate 3.0 (1,290) -38% 2302 19
Resident Evil: Afterlife Sony/Alliance 2.8 (1,450) -44% 1907 56.6
Robot/Endhiran Ficus/B4U 2.1 (15,260) New 139 2.1
Inception WB .84 (1,340) -37% 625 288.3
Takers Sony .79 (1,020) -46% 773 56.2
Catfish Uni/Alliance .61 (4,480) 80% 136 1.6
Anjaana Anjaani Eros .56 (6,090) New 92 0.56
The Other Guys Sony .43 (760) -57% 566 117.7
StreetDance 3D Alliance .42 (2,940) New 144 0.42
Waiting for “Superman” Par Vantage .41 (12,010) 193% 34 0.6
Despicable Me Uni .39 (840) -33% 463 246
Weekend Total ($500,000+ Films) $90.90
% Change (Last Year) -9%
% Change (Last Week) -3%
Also debuting/expanding
Fubar 2 Alliance .21 (6,970) 30 0.21
You Will Meet a Tall Dark Stranger Sony Classics .20 (7,010) 27% 29 0.286
Never Let Me Go Searchlight .19 (3,470) -23% 54 0.62
Chain Letter New Film .12 (300) 401 0.12
Jack Goes Boating Overture .10 (1,300) 29% 78 0.27
Buried Lions Gate 96,200 (2,920) -4% 33 0.23
Hatchet II Vitagraph 59,700 (880) 68 0.06
Le Poil de la bete Seville 48,800 (1,740) 28 0.05
Freakomomics Magnolia 32,400 (1,620) 20 0.03
Leaving IFC 12,700 (6,350) 2 0.01
Douchebag Paladin 3,600 (3,600) 1 0.01

Domestic Market Share – January 1 – September 23, 2010

Distributor (releases) Gross Market Share
Warner Bros. (23) 1312.1 16.10%
Fox (16) 1263.7 15.50%
Paramount (11) 1228.6 15.10%
Buena Vista (14) 1099.5 13.50%
Sony (22) 1035.9 12.70%
Universal (16) 747.4 9.20%
Summit (9) 424.9 5.20%
Lions Gate (12) 403.1 5.00%
Fox Searchlight (5) 71.2 0.90%
Focus (6) 68.1 0.80%
Overture (5) 67.6 0.80%
Weinstein Co. (6) 60.8 0.70%
Sony Classics (19) 51.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (253) 211 2.60%
8146 100.00%
* none greater than .04%

Top Limited Releases: January 1 – September 30, 2010

/tr>

Title * Distributor Gross
Hubble 3D WB 16,036,317
The Ghost Writer Summit 15,569,712
The Girl with the Dragon Tattoo Music Box/Alliance 11,250,177
The Young Victoria * Apparition/Alliance 11,131,232
Get Low Sony Classics 8,449,788
A Single Man * Weinstein Co. 7,935,872
The Girl Who Played with Fire Music Box/Alliance 7,539,151
Babies Focus 7,444,272
Cyrus Fox Searchlight 7,442,641
The Imaginarium of Doctor Parnassus * E1/Sony Classics 7,394,171
City Island Anchor Bay 6,671,036
The Last Station Sony Classics 6,617,867
The Secret in Their Eyes Sony Classics 6,384,875
Winter’s Bone Roadside Attraction 6,077,440
An Education * Sony Classics 4,963,224
Under the Sea 3D * WB 4,950,071
I Am Love Magnolia 4,900,430
The Hurt Locker * Summit 4,531,548
Solitary Man Anchor Bay 4,359,937
Greenberg Focus 4,283,056
* does not include 2009 box office

5 Responses to “Weekend Box Office Report — October 3”

  1. machlipatnam says:

    HI ,
    i Loved to see Robot performing well on first three days of the release making $2.1 million.i think this must be the first Indian film to have biggest and grandest openning.Even it Gross Average is 15,260.Superstar Rajnikanth mania is all over the world .

  2. Chino says:

    Right on! W/ those numbers…I’m hoping Alliance gives FUBAR2 a wider release! T-bay is 9 hrs from the nearest place playin the flick!

  3. riaz says:

    its a bullshit movie aishwarya is overacting better she stay at home to take care of bachan family she look like a south indian aunty shakila overall rajni style ok but story was copied from other fims bullshit movie

  4. Riazhater says:

    @Diaz u know nothing about movies so just shut up.

  5. Basha says:

    About the movie– It MMMMMMAAAAAASSSSSSSSSSSSSSSIIIIIIIIVVVVVVVVEEEEEEE HHHHHIIIIIIITTTTTTTTT.
    All Indian should be proud or this movie and the technology used. Its not only because of Rajini.
    Its for TEAM WORK. Realy Hats-Off to The ROBOT TEAM.Shankar sir thanks.
    Everyone knows RAJINI is the SUPERSTAR OF INDIAN CINEMA. Some people could not digest this.Some people mentality will be like that , they will appreciate hollywood MOKKAi movies, but not our indian hit movies. If the people born by indian father then they can digest. others can’t.
    leave it… I proud to be an INDIAN, because of this film.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Maze Runner 11.2 3604 NEW 11.2
A Walk Among the Tombstones 4.7 2712 NEW 4.7
This is Where I Leave You 3.8 2868 NEW 3.8
No Good Deed 2.9 2175 -67% 32.8
Dolphin Tale 2 2.1 3656 -50% 20.2
Guardians of the Galaxy 1.4 2846 -35% 309.9
Let's Be Cops 0.75 2312 -41% 75.3
The Drop 0.65 1192 -56% 6.3
Teenage Mutant Ninja Turtles 0.6 2348 -47% 183
If I Stay 0.55 2371 -54% 46.4
Also Debuting
Aagadu 0.39 121
Tusk 0.37 602
Dr. Cabbie 0.36 55
Khoobsurat 0.11 57
Mommy 0.11 62
Daawat-e-Ishq 70,700 101
The Guest 25,400 19
The Zero Theorem 28,400 55
Hector and the Search for Happiness 16,900 2
Yellow Day 11,700 1
Pump 11,600 3
Art and Craft 8,550 2
Tazza 2: The Hidden Card 6,550 1
Aranmanai 5,200 11
Not Cool 5,000 1
20,000 Days on Earth 3,800 2
Keep on Keepin' On 3,100 2
Fort Bliss 1,650 3
Holidaysburg 1,200 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4