MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – October 24

Back to Paranormal

Paranormal Activity 2 exceeded pundit expectation (though not necessarily fans) with an estimated $41.6 million to lead weekend movie ticket sales. The session’s only other national bow was Hereafter, which shot up to $11.9 million following last weekend’s limited opener.

Niche and regional bows included a solid $212,000 (in Hindi and Telegu versions) bow for the Indian crime saga Rakhtcharitra. Fans won’t have to wait long for its second part conclusion that’s scheduled for late November. Meanwhile up in Canada the Toronto fest curtain raiser Score: A Hockey Musical failed to live up to its name with a discordant $143,000 from 127 rinks.

Exclusives included good though unsensational debuts that included non-fiction Boxing Gym with a $6,100 TKO in its solo bout and Taqwacores — the tale of an Islamic rock band — grossing $5,500 also in a single outing.

Though there was a marginal dip from last weekend’s box office, the frame saw its first uptick from 2009 in a month with industry mavens already predicting expanded revenues through the end of the year.

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

Exit polls for both Paranormal Activity 2 and Hereafter were disappointing. The latter film pretty much brought in the anticipated older crowd and filmmaker Clint Eastwood’s films have a history of hanging in for longer than typical runs and much higher multiples than is the industry norm. Still, this yarn could well stray from that trend.

Weekend revenues amassed roughly $130 million in torn ducats. It represented a slight 2% dip from seven days back but the unexpected Paranormal Activity 2 and overall strong holdovers translated into a 13% box office boost from 2009. A year ago the first Paranormal Activity (in its initial wide weekend) led with $21.1 million followed by Saw VI and Where the Wild Things Are with respective tallies of $14.1 million and $14 million.

With the exception of Waiting for “Superman” it’s been a brutal season for Oscar hopefuls trying to set an early footprint on the awards landscape. Granted, very few have received a wholehearted critical embrace, but even by niche standards the likes of Nowhere Boy, You Will Meet a Tall Dark Stranger and Jack Goes Boating among others have been comparative under-performers when measured against past films that have employed this tactic.

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Weekend Estimates – October 22-24, 2010

Title Distributor Gross (average) % change * Theaters Cume
Paranormal Activity 2 Par 41.6 (12,930) New 3216 41.6
Jackass 3D Par 21.5 (6,920) -57% 3111 87.1
Red Summit 15.1 (4,620) -31% 3273 43.6
Hereafter WB 11.9 (5,450) 2175 12.2
The Social Network Sony 7.2 (2,450) -31% 2921 72.8
Secretariat BV 6.9 (2,210) -26% 3108 37.3
Life As We Know It WB 6.1 (2,010) -32% 3019 37.5
Legend of the Guardians WB 3.1 (1,390) -26% 2236 50.1
The Town WB 2.7 (1,390) -33% 1918 84.6
Easy A Sony 1.7 (1,050) -35% 1632 54.7
Wal Street: Money Never Sleeps Fox 1.2 (960) -49% 1255 50
My Soul to Take Uni/Alliance 1.0 (600) -68% 1689 13.9
Waiting for “Superman” Par Vantage .76 (2,620) 2% 290 3.7
Alpha and Omega Lionsgate .71 (980) -14% 727 23.5
It’s Kind of a Funny Story Focus .66 (1,180) -46% 560 5.1
Devil Uni .63 (980) -35% 642 32.4
You Again BV .61 (680) -50% 901 24
N Secure FreeStyle .53 (1,190) -55% 445 1.9
Toy Story 3 BV .42 (1,211) -21% 350 413.4
You Will Meet a Tall Dark Stranger Sony Classics .40 (1,060) 46% 381 1.8
Case 39 Par Vantage .38 (530) -69% 721 12.7
Weekend Total ($500,000+ Films) $123.90
% Change (Last Year) 13%
% Change (Last Week) -2%
Also debuting/expanding
Stone Overture .34 (3,030) 49% 113 0.76
Conviction Fox Searchlight .30 (5,420) 192% 55 0.34
Rakhtcharitra Viva/Happy .21 (6,230) 34 0.21
Nowhere Boy Weinstein Co. .21 (870) -39% 215 0.76
Score: A Hockey Musical Mongrel .14 (1,130) 127 0.14
Jhootha Hi Sahi Viva 64,700 (1,350) 48 0.06
My Girlfriend’s Boyfriend Fiftyfilms 10,300 (5,150) 2 0.01
Boxing Gym Zipporah 6,100 (6,100) 1 0.01
Taqwacores Rumanni 5,500 (5,500) 1 0.01
Inhale IFC 5,600 (2,800) 2 0.01

Domestic Market Share (Jan. 1 – Oct. 21, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1403.9 16.30%
Paramount (15) 1310.6 15.30%
Fox (16) 1287.9 15.00%
Buena Vista (15) 1144.7 13.30%
Sony (23) 1129.9 13.20%
Universal (17) 771.4 9.00%
Summit (10) 453.6 5.30%
Lionsgate (12) 411.5 4.80%
Overture (7) 79.7 0.90%
Focus (7) 73.2 0.90%
Fox Searchlight (6) 72.7 0.80%
Weinstein Co. (7) 61.6 0.70%
Sony Classics (21) 53.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (271) 226.9 2.70%
8581.7 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Oct. 21, 2010)

Title Distributor Gross
Avatar * Fox 476,726,209
Toy Story 3 BV 413,013,123
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,531,751
Inception WB 289,881,124
Despicable Me Uni 247,148,995
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 161,942,598
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 118,236,912
Salt Sony 118,229,865
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
The Expendables Lions Gate 103,068,524
* does not include 2009 box office

One Response to “Weekend Box Office Report – October 24”

  1. Keil Shults says:

    Glad to see The Social Network holding strong. Just got back home from seeing it for a second time.

Leave a Reply

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office