MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – October 24

Back to Paranormal

Paranormal Activity 2 exceeded pundit expectation (though not necessarily fans) with an estimated $41.6 million to lead weekend movie ticket sales. The session’s only other national bow was Hereafter, which shot up to $11.9 million following last weekend’s limited opener.

Niche and regional bows included a solid $212,000 (in Hindi and Telegu versions) bow for the Indian crime saga Rakhtcharitra. Fans won’t have to wait long for its second part conclusion that’s scheduled for late November. Meanwhile up in Canada the Toronto fest curtain raiser Score: A Hockey Musical failed to live up to its name with a discordant $143,000 from 127 rinks.

Exclusives included good though unsensational debuts that included non-fiction Boxing Gym with a $6,100 TKO in its solo bout and Taqwacores — the tale of an Islamic rock band — grossing $5,500 also in a single outing.

Though there was a marginal dip from last weekend’s box office, the frame saw its first uptick from 2009 in a month with industry mavens already predicting expanded revenues through the end of the year.

Critical response to sleeper sensation Paranormal Activity 2 was at best tepid with the more negative reviews viewing it as a cynical rehash of its inspiration. Nonetheless avids were cueing up to provide Thursday midnight shows a record preview for an R-rated film. It lost traction as the weekend proceeded but the fast start was sufficient to speed past tracking that suggested an opening salvo of not much more than $30 million.

Exit polls for both Paranormal Activity 2 and Hereafter were disappointing. The latter film pretty much brought in the anticipated older crowd and filmmaker Clint Eastwood’s films have a history of hanging in for longer than typical runs and much higher multiples than is the industry norm. Still, this yarn could well stray from that trend.

Weekend revenues amassed roughly $130 million in torn ducats. It represented a slight 2% dip from seven days back but the unexpected Paranormal Activity 2 and overall strong holdovers translated into a 13% box office boost from 2009. A year ago the first Paranormal Activity (in its initial wide weekend) led with $21.1 million followed by Saw VI and Where the Wild Things Are with respective tallies of $14.1 million and $14 million.

With the exception of Waiting for “Superman” it’s been a brutal season for Oscar hopefuls trying to set an early footprint on the awards landscape. Granted, very few have received a wholehearted critical embrace, but even by niche standards the likes of Nowhere Boy, You Will Meet a Tall Dark Stranger and Jack Goes Boating among others have been comparative under-performers when measured against past films that have employed this tactic.

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Weekend Estimates – October 22-24, 2010

Title Distributor Gross (average) % change * Theaters Cume
Paranormal Activity 2 Par 41.6 (12,930) New 3216 41.6
Jackass 3D Par 21.5 (6,920) -57% 3111 87.1
Red Summit 15.1 (4,620) -31% 3273 43.6
Hereafter WB 11.9 (5,450) 2175 12.2
The Social Network Sony 7.2 (2,450) -31% 2921 72.8
Secretariat BV 6.9 (2,210) -26% 3108 37.3
Life As We Know It WB 6.1 (2,010) -32% 3019 37.5
Legend of the Guardians WB 3.1 (1,390) -26% 2236 50.1
The Town WB 2.7 (1,390) -33% 1918 84.6
Easy A Sony 1.7 (1,050) -35% 1632 54.7
Wal Street: Money Never Sleeps Fox 1.2 (960) -49% 1255 50
My Soul to Take Uni/Alliance 1.0 (600) -68% 1689 13.9
Waiting for “Superman” Par Vantage .76 (2,620) 2% 290 3.7
Alpha and Omega Lionsgate .71 (980) -14% 727 23.5
It’s Kind of a Funny Story Focus .66 (1,180) -46% 560 5.1
Devil Uni .63 (980) -35% 642 32.4
You Again BV .61 (680) -50% 901 24
N Secure FreeStyle .53 (1,190) -55% 445 1.9
Toy Story 3 BV .42 (1,211) -21% 350 413.4
You Will Meet a Tall Dark Stranger Sony Classics .40 (1,060) 46% 381 1.8
Case 39 Par Vantage .38 (530) -69% 721 12.7
Weekend Total ($500,000+ Films) $123.90
% Change (Last Year) 13%
% Change (Last Week) -2%
Also debuting/expanding
Stone Overture .34 (3,030) 49% 113 0.76
Conviction Fox Searchlight .30 (5,420) 192% 55 0.34
Rakhtcharitra Viva/Happy .21 (6,230) 34 0.21
Nowhere Boy Weinstein Co. .21 (870) -39% 215 0.76
Score: A Hockey Musical Mongrel .14 (1,130) 127 0.14
Jhootha Hi Sahi Viva 64,700 (1,350) 48 0.06
My Girlfriend’s Boyfriend Fiftyfilms 10,300 (5,150) 2 0.01
Boxing Gym Zipporah 6,100 (6,100) 1 0.01
Taqwacores Rumanni 5,500 (5,500) 1 0.01
Inhale IFC 5,600 (2,800) 2 0.01

Domestic Market Share (Jan. 1 – Oct. 21, 2010)

Distributor (releases) Gross Market Share
Warner Bros. (25) 1403.9 16.30%
Paramount (15) 1310.6 15.30%
Fox (16) 1287.9 15.00%
Buena Vista (15) 1144.7 13.30%
Sony (23) 1129.9 13.20%
Universal (17) 771.4 9.00%
Summit (10) 453.6 5.30%
Lionsgate (12) 411.5 4.80%
Overture (7) 79.7 0.90%
Focus (7) 73.2 0.90%
Fox Searchlight (6) 72.7 0.80%
Weinstein Co. (7) 61.6 0.70%
Sony Classics (21) 53.7 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (271) 226.9 2.70%
8581.7 100.00%
* none greater than .04%

Top Domestic Grossers * (Jan. 1 – Oct. 21, 2010)

Title Distributor Gross
Avatar * Fox 476,726,209
Toy Story 3 BV 413,013,123
Alice in Wonderland BV 334,191,110
Iron Man 2 Par 312,445,596
Twilight: Eclipse Summit 300,531,751
Inception WB 289,881,124
Despicable Me Uni 247,148,995
Shrek Forever After Par 238,667,087
How to Train Your Dragon Par 218,685,707
The Karate Kid Sony 176,797,997
Clash of the Titans WB 163,214,888
Grown Ups Sony 161,942,598
The Last Airbender Par 131,733,601
Shutter Island Par 128,051,522
The Other Guy Sony 118,236,912
Salt Sony 118,229,865
Valentine’s Day WB 110,509,442
Sherlock Holmes * WB 106,967,985
Robin Hood Uni 105,425,146
The Expendables Lions Gate 103,068,524
* does not include 2009 box office

One Response to “Weekend Box Office Report – October 24”

  1. Keil Shults says:

    Glad to see The Social Network holding strong. Just got back home from seeing it for a second time.

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Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Fury 8.8 3173 NEW 8.8
Gone Girl 5.6 3249 -32% 94.8
The Book of Life 4.9 3071 NEW 4.9
The Best of Me 4.1 2936 NEW 4.1
Alexaander and the Terrible, Horrible … Day 3.2 3088 -39% 28
Dracula Untold 2.9 2900 -67% 33.8
Annabelle 2.5 2878 -52% 68.7
The Judge 2.4 3003 -45% 21.3
The Equalizer 1.6 2262 -44% 85.3
The Maze Runner 1.3 2155 -39% 87.7
Also Debuting
Birdman 0.13 4
Dear White People 0.12 11
Oka Laila Kosam 60,200 61
The Golden Era 19,000 15
The Tale of Princess Kaguya 13,600 3
Rudderless 9,200 18
Listen Up Philip 7,350 2
Guardian Angel 5,950 2
Hiroshima, Mon Amour (reissue) 5,250 5
Watchers of the Sky 3,100 4
Life Inside Out 3,050 2
Lakay 2,100 6
Diplomacy 2,100 1
The Hacker Wars 2,000 1
My Love, My Bride 1,800 1
Felony 1,300 9
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4