MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – October 17

Jack’use!

Jackass 3D was better than all right with an estimated $49.3 million that easily ranked it at the top of the weekend movie going charts. Another freshman, the seasoned action-comedy Red, ranked second with $21.9 million. The session’s third national debut in medium-wide release was the inspirational N Secure with an OK $133,000 bow.

Among niche and regional bows the polemical documentary I Want Your Money failed to bring out the vote with a $236,000 tally from 537 screens. Telegu-language Brindaavanam rang up an impressive $10,320 average from 20 venues while Bollywood entry Aakrosh was a washout with a $46,400 gross from 24 screens.

Among the week’s exclusive newbies the clear favorite was Hereafter with a $37,380 per screen from six early peeks. There were also impressive openings for the three-hour plus portrait of a terrorist Carlos of $33,700 from single dates in Manhattan and Montreal and a sturdy $101,000 gross for the ripped from the headlines Conviction at 11 cells.

Overall weekend box office revenues topped $130 million for a sizeable 42% boost from seven days back. However, it fell 4% below last year’s tally and the 2010 box office has shrunk to just 2% better than the prior year’s gross for the same period.

Industry trackers had pegged the stereoscopic version of Jackass at roughly $30 million prior to its opening. But they obviously were deaf to bygone wag Henry Mencken’s observation that “no one ever went broke underestimating the intelligence of the American public.” The recently under-served young male audience were eager to don Polaroid glasses and see the aging stars of the reality skein making fools of themselves and others up close and personal.

Pundits also undervalued Red with early estimates in a $15 million to $18 million range. The single joke premise of over the hill spies conscripted back into service (more intentionally mawkish than The Expendables) skewed older but obviously had some appeal for a younger crowd in search of something marginally less mind numbing that required optical gimmicks.

The glacial expansion of Waiting for “Superman” continued to display stamina but it’s clear that Never Let Me Go has peaked and that the rapid expansion of Nowhere Boy left the early years of John Lennon stranded outside the Cavern Club. Stone was experiencing a better than expected hold as it increased its exposure from six to 41 venues.

The frame’s two award contenders – Hereafter and Conviction – constructed solid foundations for their platform bids. Still the early signs suggest a better than anticipated commercial run for the former with the latter yarn requiring a lot of TLC to reach a wider audience.

Among holdovers the second lap for Secretariat showed signs that audiences were discovering the heartfelt saga and The Social Network continues to be propped up by award buzz rather than Facebook fascination.

__________________________________________________

Weekend Estimates – October 15-17, 2010

Title Distributor Gross (average) % change * Theaters Cume
Jackass 3D Par 49.3 (16,010) New 3081 49.3
Red Summit 21.9 (6,740) New 3255 21.8
The Social Network Sony 10.8 (3,910) -30% 2771 63
Secretariat BV 9.4 (3,070) -26% 3072 27.4
Life As We Know It WB 9.2 (2,910) -37% 3150 28.8
Legend of the Guardians WB 4.2 (1,670) -39% 2502 46
The Town WB 4.0 (1,700) -37% 2368 80.6
My Soul to Take Uni/Alliance 3.1 (1,240) -54% 2529 11.9
Easy A Sony 2.6 (1,140) -39% 2314 52.3
Wall Street: Money Never Sleeps Fox 2.3 (1,110) -50% 2045 47.8
N Secure FreeStyle 1.3 (2,730) New 486 1.3
It’s Kind of a Funny Story Focus 1.3 (1,660) -38% 757 4
You Again BV 1.2 (750) -53% 1588 22.7
Case 39 Par Vantage 1.2 (840) -56% 1406 11.9
Devil Uni 1.0 (1,100) -46% 891 31.6
Let Me In Overture .83 (690) -66% 1211 11.1
Alpha and Omega Lions Gate .81 (840) -46% 969 22.6
Waiting for “Superman” Par Vantage .74 (4,060) 17% 182 2.5
Toy Story 3 BV .52 (1,480) -6% 350 412.8
Inception WB .35 (1,180) -29% 297 289.7
Resident Evil: Afterlife Sony/Alliance .34 (780) -73% 438 59.7
Weekend Total ($500,000+ Films) $125.70
% Change (Last Year) -4%
% Change (Last Week) 42%
Also debuting/expanding
Nowhere Boy Weinstein Co. .33 (1,550) 554% 215 0.41
Never Let Me Go Searchlight .32 (1,390) -7% 232 1.65
You Will Meet a Tall Dark Stranger Sony Classics .27 (2,440) 1% 112 1.26
I Want Your Money FreeStyle .24 (440) 537 0.24
Stone Overture .23 (5,780) 199% 41 0.34
Hereafter WB .22 (37,380) 6 0.22
Brindaavanam Blue Sky .21 (10,320) 20 0.21
Buried Lions Gate .13 (1,270) -41% 103 0.76
Conviction Fox Searchlight .10 (9,200) 11 0.1
Aakrosh Eros 46,400 (1,930) 24 0.05
Carlos IFC 33,700 (16,850) 1 0.03
Knockout Eros 18,100 (700) 26 0.02
A Better Tomorrow CJ Entertainment 5,800 (5,800) 1 0.01
Down Terrace Magnolia 2,900 (1,450) 2 0.01
Samson and Delilah Ipix 2,300 (1,150) 2 0.01

Domestic Market Share – January 1 – October 14, 2010

Distributor (releases) Gross Market Share
Warner Bros. (24) 1380.1 16.40%
Fox (16) 1284.6 15.30%
Paramount (14) 1242.3 14.80%
Buena Vista (15) 1129.6 13.40%
Sony (23) 1111.7 13.20%
Universal (17) 765.4 9.10%
Summit (9) 425.1 5.10%
Lionsgate (12) 410.1 4.90%
Overture (7) 78.2 0.90%
Fox Searchlight (5) 72.1 0.90%
Focus (7) 71.4 0.90%
Weinstein Co. (7) 61.1 0.70%
Sony Classics (20) 52.9 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (266) 222.3 2.60%
8407.3 100.00%
* none greater than .04%

One Response to “Weekend Box Office Report – October 17”

  1. Cheerful Holiday. Let all of your wishes could occur real for you plus your family members and also lets hope your next year or so be prosperous for everyone us. Merry Christmas

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4