MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Weekend Box Office Report – October 10

Nobody Nose Anything

The Social Network surprised pundits with a better than expected hold and won the weekend movie going chase with an estimated $15.3 million. Three national debs were on its tail with lackluster returns. The rom-com Life As We Know It faltered in the clutch with $14.6 million while the much ballyhooed turf saga Secretariat posted $12.4 million, and there was a lack of stereoscopic shock for My Soul to Take with $6.9 million.

There was also a lack of oomph for the comic oddity It’s Kind of a Funny Story with $2 million tally-woo from 742 engagements.

In the niches Telegu-language Khaleja had a buoyant bow of $343,000 from 24 screens and OK returns of $72,700 for French thriller L’Immortel in Quebec. There were also a raft of exclusive bows with Darwinian winners that included the young John Lennon of Nowhere Boy grossing $51,300 at four venues, the squeezed of non-fiction Inside Job with $37,500 at two interviews and psychological thriller Stone with $71,400 from six couches.

Overall business once again took a dip with 2010 box office now less than 2% ahead of last year’s pace and industry mavens sweating out a quick reversal of fortune.

Tracking reports had pegged the uplifting tale of racing Triple Crowner Secretariat as the weekend’s odds-on favorite with estimates in the range of $16 million to $18 million. But its appeal to women and an older demo that remembered the four-legged wonder of the early 1970s failed to bring ‘em out in its maiden performance despite a considerable marketing push.

Life As We Know It was expected to be about a length behind Secretariat but pulled ahead right from the opening gate. It opened ahead of the pack on Friday with a $5.2 million bow but quickly lost ground to The Social Network as the weekend advanced.

And My Soul to Take fell smack in the middle of estimates in the $6 million to $8 million range. All three of the newbies skewed toward distaff viewers and there’s little question the marketplace is in dire need of something for the boys.

Weekend revenues pushed to roughly $92 million that represented a 4% dip from seven days back. It was a considerably steeped 16% fall from 2009 when the launch of Couples Retreat topped the charts on a $34.3 million first salvo.

On the expansion track, the “what’s wrong with our education” doc Waiting for “Superman” is holding up well and Woody Allen’s You Will Meet a Tall Dark Stranger continues to draw in aficionados. But the dour Never Let Me Go appears to have peaked early in the awards season. Among the new entries the highly enjoyable Tamara Drewe proved to be the surprise commercial disappointment with a dull $4,300 engagement average from four initial exposures.

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Weekend Estimates – October 1-3, 2010

Title Distributor Gross (average) % change * Theaters Cume
The Social Network Sony 15.3 (5,520) -32% 2771 45.9
Life As We Know It WB 14.6 (4,630) New 3150 14.6
Secretariat BV 12.4 (4,050) New 3072 12.4
My Soul to Take Uni/Alliance 6.9 (2,670) New 2572 6.9
Legend of the Guardians WB 6.8 (2,100) -38% 3225 39.2
The Town WB 6.3 (2,310) -36% 2720 73.7
Wall Street: Money Never Sleeps Fox 4.5 (1,600) -55% 2829 43.6
Easy A Sony 4.1 (1,450) -39% 2847 48.1
Case 39 Par Vantage 2.6 (1,160) -55% 2212 9.5
You Again BV 2.4 (1,030) -58% 2332 20.7
Let Me In Overture 2.4 (1,160) -54% 2042 9.1
It’s Kind of a Funny Story Focus 2.0 (2,670) New 742 2
Devil Uni 1.7 (1,210) -51% 1442 30
Alpha and Omega Lionsgate 1.4 (890) -51% 1616 21
Resident Evil: Afterlife Sony/Alliance 1.2 (1,210) -56% 1012 58.8
Waiting for “Superman” Par Vantage .63 (6,120) 54% 103 1.4
Toy Story 3 BV .55 (1,400) 140% 393 412
Inception WB .52 (1,290) -43% 403 289.2
Takers Sony .39 (950) -50% 412 56.8
Catfish Uni/Alliance .37 (2,590) -37% 143 2.2
Khaleja Ficus .34 (14,290) 24 0.39
Never Let Me Go Searchlight .33 (1,990) 77% 167 1.1
Weekend Total ($500,000+ Films) $86.30
% Change (Last Year) -16%
% Change (Last Week) -4%
Also debuting/expanding
You Will Meet a Tall Dark Stranger Sony Classics .25 (3,380) 15% 73 0.84
Buried Lionsgate .21 (2,300) 118% 92 0.5
L’Immortel Seville 72,700 (3,030) 24 0.07
Stone Overture 71,400 (11,900) 6 0.07
Nowhere Boy Weinstein Co. 51,300 (12,820) 4 0.05
Inside Job Sony Classics 37,500 (18,750) 2 0.04
Route 132 Alliance 37,300 (1,430) 26 0.06
I Spit on Your Grave Anchor Bay 30,800 (2,570) 12 0.03
Tamara Drewe Sony Classics 17,200 (4,300) 4 0.02
Ghetto Physics IDP 10,700 (1,190) 9 0.01
Budrus Balcony 8,400 (8,400) 1 0.01
It’s a Wonderful Afterlife UTV 5,500 (770) 20 0.01
As Good as Dead First Look 1,850 (1,850) 1 0.01

Domestic Market Share – January 1 – October 7, 2010

Distributor (releases) Gross Market Share
Warner Bros. (23) 1340.5 16.20%
Fox (16) 1277.7 15.40%
Paramount (14) 1237.4 15.00%
Buena Vista (14) 1107.4 13.40%
Sony (23) 1081.3 13.10%
Universal (16) 753.6 9.10%
Summit (9) 425.1 5.10%
Lionsgate (12) 407.1 4.90%
Overture (6) 74.5 0.90%
Fox Searchlight (5) 71.5 0.90%
Focus (6) 68.4 0.80%
Weinstein Co. (6) 60.9 0.70%
Sony Classics (19) 52.3 0.60%
MGM (1) 50.4 0.60%
CBS (2) 50 0.60%
Other * (260) 217.3 2.60%
8275.4 100.00%
* none greater than .04%

Top Global Grossers: January 1 – October 7, 2010

Title * Distributor Gross
Avatar * Fox 1,948,069,404
Toy Story 3 BV 1,047,492,510
Alice in Wonderland BV 1,024,537,295
Twilight: Eclipse Summit 691,330,829
Inception WB 803,799,128
Shrek Forever After Par 732,163,289
Iron Man 2 Par 622,718,660
How to Train Your Dragon Par 494,288,254
Clash of the Titans WB 489,778,913
Sherlock Holmes * WB 367,796,599
Despicable Me Uni 367,194,481
The Karate Kid Sony 357,206,535
Prince of Persia: The Sands of Time BV 335,020,929
Robin Hood Uni 311,610,747
The Last Airbender Par 310,375,125
Shutter Island Par 301,977,955
Sex and the City 2 WB 301,158,934
Salt Sony 287,626,258
Alvin and the Chipmunks: The Squeakquel Fox 264,341,533
Grown Ups Sony 261,324,243
The Expendables Lionsgate 257,529,373
Resident Evil: Afterlife Sony/Alliance 244,795,280
Knight and Day Fox 229,686,302
Percy Jackson & the Olympians Fox 226,497,209
Valentine’s Day WB 217,596,116
* does not include 2009 box office

3 Responses to “Weekend Box Office Report – October 10”

  1. Mixtapes says:

    Glad to see Grown-Ups in here! That was my favorite movie of last year. Super funny, with a great cast all around. Rob Schneider was the best, though.

  2. The Pope says:

    Inception sneaks passed the $800m mark. Nice little earner.

  3. Clean Steve says:

    Dennis Dugan is posting here as “mixtapes” now?

    Bummer about LET ME IN. Saw it yesterday, and thought it was incredible. Heavier emphasis on the bullying was eerie, and effective. Great book, and 2 great, distinct adaptations.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Title Gross Thtr % Chgn Cume
Venom 33 4250 NEW 33
A Star is Born 15.7 3686 NEW 15.7
Smallfoot 3.5 4131 -46% 31.3
Night School 3.5 3019 -63% 37.9
The House Wirh a Clock in its Walls 1.8 3463 -43% 49.5
A Simple Favor 1 2408 -50% 46.6
The Nun 0.75 2264 -52% 111.5
Hell Fest 0.6 2297 -70% 7.4
Crazy Rich Asians 0.6 1466 -51% 167.6
The Predator 0.25 1643 -77% 49.3
Also Debuting
The Hate U Give 0.17 36
Shine 85,600 609
Exes Baggage 75,900 62
NOTA 71,300 138
96 61,600 62
Andhadhun 55,000 54
Afsar 45,400 33
Project Gutenberg 36,000 17
Love Yatri 22,300 41
Hello, Mrs. Money 22,200 37
Studio 54 5,300 1
Loving Pablo 4,200 15
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4