By David Poland email@example.com
MMC’s Deadline Hollywood Goes To Print
EXCLUSIVE: I’m told that The Deadline Empire™ will be trying to find advertising dollars in much the same way the LA Times did when Lynne Segall landed there… Special Issues. At LAT, the Special Issue idea became the weekly (and weakly) The Envelope.
For C. Nikki and her Academy team (Hi, Pete!), it will be five, count ‘em, five print editions of some variation on the blog. The magazine is currently scheduled to go only to Academy members. (Don’t ask where the list, which the Academy frowns mightily on any outside groups having, came from… everyone already knows. The Wrap has Variety’s list, but couldn’t really figure out how to make it of value last season.)
As this very important document is not yet being printed, we can’t get you the real thing. Really, it’s hard to imagine what someone who has shown so much contempt and so little respect to The Academy might publish. C. Nikki’s only comment was, “They’re going to be interesting and exciting.”
Perhaps the first issue might look something like this…
(Note: The “EXCLUSIVE” element of this is really meant as a joke, though the story is real. This is the kind of non-story that passes for “exclusive news” these days. I guess there is a grain of news in a blog trying to make money with traditional print. But if it fails, you can be sure that it will not be a publicly discussed event. If it succeeds – which means they print all five and tell the world it was profitable – we’ll never hear the end of it… especially in Old Media, which dreams of being what they fantasize about C. Nikki being in much the same way they dream of being “Mark Zuckerberg.” But it’s only after someone tries to make it work and the industry responds, one way or the other, that it is really worth analyzing. It’s an expensive effort that relies on studios being willing to pay “trade prices” for unsolicited mail going to Academy members. However, The Academy would have a hard time shutting it down, as Deadline doesn’t actually need any of the access that keeps other publications in line. In any case, you can do the “Toldja” yourself when (and if) the magazine starts rolling out.)
(Edit, 10:30p Sun, to correct an errant fact about The Hollywood Reporter’s plans.)