MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Box Office Report — Four Day and Summer Charts

Summer of Our Discontent

Domestic box office for the summer season dropped 3% from 2009 on an estimated gross of $4.05 billion. On an even graver note admissions sank at least 10% and possibly as high as 12%.  Following a fast start in early May, movie going appeared to lose steam mid-stream and though the final Labor Day holiday frame contributed a slight 5% weekend boost it was insufficient to close the gap.

Heading into the weekend, Paramount led in market share but were out-gunned at the final shoot out by Sony with the latter closing the season with a 16.5% slice of the big pie to the former’s 15.9%. The summer’s top grossing film was Toy Story 3 with a $408.8 million tally. Five of the top 10 top seasonal grossers were in the 3D format and two others — Inception and Iron Man 2 – had a significant number of large format engagements. The surge of premium price movies proved to be a ferocious audience magnet. Collectively the seven films contributed $1.82 billion to the box office, or 45% of all summer ticket sales.

Despite the potency of such conventionally formatted films as The Twilight Saga: Eclipse and unexpected results for the likes of Grown Ups and The Expendables, box office events are increasingly tilted toward pictures with higher entry fees.  And whereas the historic trend of successful films increasing attendance, the present situation appears to have limited the general publics frequency at the multiplex in what may be a factor of the slowly recovering American economy.  Gloom and doom aside, major gains were made in the independent sector.

The likes of Summit and Lions Gate chose to compete against the majors for a change and the former was a hair’s breath away from nudging Fox out of the top six. Niche titles ranging from the first two portions of the Millennium trilogy, festival favorites such as Winter’s Bone and The Kids Are All Right and critical favorite I Am Love were a significant factor in summer sales.  In all 13 films of this type grossed in excess of $4 million each — a seasonal record that indicates a growing audience for alternative fare.

Though the industry has long contended that there is an insufficient market for mid-range pictures, the absence of a breakout title on the order of The Hangover may have finally sealed that verdict. Summer 2010 certainly underlines that the multiplex comes in just two sizes — big and small.

Weekend (estimates) September 3 – 6, 2010

Title Distributor Gross (average) % change * Theaters Cume
The American Focus 16.5 (6,060) New 2721 19.6
Machete Fox 14.1 (5,290) New 2670 14.1
Takers Sony 13.6 (6,170) -47% 2206 40.1
The Last Exorcism Lions Gate 8.7 (3,030) -64% 2874 33.5
Going the Distance WB 8.6 (2,840) New 3030 8.6
The Expendables Lions Gate 8.3 (2.440) -46% 3398 93.9
The Other Guys Sony 6.6 (2,520) -16% 2607 108
Eat Drink Pray Sony 6.1 (2,300) -29% 2663 70.2
Inception WB 5.8 (3,410) -6% 1704 278.4
Nanny McPhee Returns Uni 4.6 (1,690) -24% 2708 23.4
Despicable Me Uni 3.8 (2,400) -2% 1600 241.3
The Switch BV 3.8 (2.030) -32% 1885 22.2
Vampires Suck Fox 3.7 (1,520) -43% 2434 33
Toy Story 3 BV 2.6 (1,730) 89% 1520 408.8
Piranha 3D Weinstein Co. 2.9 (1,640) -46% 1789 23
Avatar (reissue) Fox 2.8 (3,480) -43% 811 758.1
Lottery Ticket WB 2.6 (1,990) -41% 1310 21
Scott Pilgrim vs. the World Uni 1.9 (2,390) -38% 807 29.2
Salt Sony 1.6 (2,230) -34% 705 115.5
Get Low Sony Classics 1.5 (2,910) -26% 526 5.7
Dinner for Schmucks Par 1.2 (1,540) -45% 804 71.1
Step Up 3D BV .89 (2,050) -44% 434 41.2
Grown Ups Sony .65 (1,950) 88% 333 160.1
Cats & Dogs: Revenge of Kitty Galore WB .64 (1,410) -30% 455 42.2
The Sorcerer’s Apprentice BV .57 (1,600) 63% 357 61.7
Twilight: Eclipse Summit .54 (1,360) -18% 396 298.8
The Kids Are All Right Focus .51 (2,130) -22% 239 19.9

* percentage changes are 3-day to 3-day

Weekend Total ($500,000+ Films) $125.10
% Change (Last Year) 5%
% Change (Last Week) -11%

Also debuting/expanding

We Are Family UTV .32 (4,730) 67 0.32
Cairo Time IFC .22 (3,960) -11% 55 0.9
Mesrine: Killer Instinct Alliance/Music Box .16 (3,110) -38% 52 0.88
Mesrine: Public Enemy no. 1 Alliance/Music Box .15 (3,020) 143% 51 0.23
A Woman, a Gun and a Noodle Shop Sony Classics 33,800 (6,760) 5 0.03
My Dog Tulip New Yorker 14,100 (14,100) 1 0.01
Prince of Broadway Elephant 12,300 (12,300) 1 0.01
White Wedding Mitropoulos 6,700 (1,670) 4 0.01
The Winning Season Roadside At. 6,100 (2,030) 3 0.01
16 to Life Water Dog 3,500 (1,750) 2 0.01

Domestic Summer Market Share (May 7 – September 6, 2010)

Rank Distributor Gross Mkt Share % Change Rank
(in millions) 2009 2009
1 Sony 669.2 16.50% 27% 5
2 Paramount 643.6 15.90% -18% 2
3 BV 611.6 15.10% -12% 3
4 Warner Bros. 514 12.70% -49% 1
5 Universal 499.9 12.40% 54% 6
6 Fox 362.3 8.90% -24% 4
7 Summit 360.6 8.90% 1148% 9
8 Lions Gate 178.5 4.40% 1273% 12
9 Focus 47.3 1.20% 172% 11
10 Weinstein Co. 23.9 0.60% -80% 7
Miramax 22.2 0.50% 158% 13
Sony Classics 18.8 0.50% 6% 10
Other 96.3 2.40% N/A
4048.2 100.00% -3%
% Change 2010 (Other Distributors)
Fox Searchlight -83%

Comments are closed.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
Ouija 8.2 2858 NEW 8.2
John Wick 5.4 2589 NEW 5.4
Fury 4.1 3173 -54% 37.1
Gone Girl 3.5 3106 -37% 116.5
St. Vincent 2.5 2282 1247% 3.6
The Book of Life 2.4 3113 -51% 22.5
Alexander and the Terrible … Day 2 3117 -38% 40.5
The Best of Me 1.6 2936 -62% 14.5
The Judge 1.3 2610 -47% 31.3
Dracula Untold 1.2 2364 -59% 45.3
Also Debuting
Happy New Year 0.58 255
Kaththi 0.11 92
23 Blast 0.1 617
The Trial 52,780 50
Karthikeya 37,250 38
Laggies 31,800 6
Citizenfour 31,400 5
1,000 Times Good Night 6,560 23
Force Majeure 6,150 2
Pelican Dreams 3,850 2
Exists 3,650 12
Revenge of the Green Dragon 2,500 2
White Bird in a Blizzard 2,400 4
Pooja 2,400 17
Low Down 1,800 1
Love Project 1,050 5
The Heart Machine 1,050 1
3-Day Estimates Weekend % Chg Cume
No Good Dead 24.4 (11,230) NEW 24.4
Dolphin Tale 2 16.6 (4,540) NEW 16.6
Guardians of the Galaxy 7.9 (2,550) -23% 305.8
Teenage Mutant Ninja Turtles 4.8 (1,630) -26% 181.1
The Drop 4.4 (5,480) NEW 4.4
Let's Be Cops 4.3 (1,570) -22% 73
If I Stay 4.0 (1,320) -28% 44.9
The November Man 2.8 (1,030) -36% 22.5
The Giver 2.5 (1,120) -26% 41.2
The Hundred-Foot Journey 2.5 (1,270) -21% 49.4