MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

The Weekend Box Office Report — Four Day and Summer Charts

Summer of Our Discontent

Domestic box office for the summer season dropped 3% from 2009 on an estimated gross of $4.05 billion. On an even graver note admissions sank at least 10% and possibly as high as 12%.  Following a fast start in early May, movie going appeared to lose steam mid-stream and though the final Labor Day holiday frame contributed a slight 5% weekend boost it was insufficient to close the gap.

Heading into the weekend, Paramount led in market share but were out-gunned at the final shoot out by Sony with the latter closing the season with a 16.5% slice of the big pie to the former’s 15.9%. The summer’s top grossing film was Toy Story 3 with a $408.8 million tally. Five of the top 10 top seasonal grossers were in the 3D format and two others — Inception and Iron Man 2 – had a significant number of large format engagements. The surge of premium price movies proved to be a ferocious audience magnet. Collectively the seven films contributed $1.82 billion to the box office, or 45% of all summer ticket sales.

Despite the potency of such conventionally formatted films as The Twilight Saga: Eclipse and unexpected results for the likes of Grown Ups and The Expendables, box office events are increasingly tilted toward pictures with higher entry fees.  And whereas the historic trend of successful films increasing attendance, the present situation appears to have limited the general publics frequency at the multiplex in what may be a factor of the slowly recovering American economy.  Gloom and doom aside, major gains were made in the independent sector.

The likes of Summit and Lions Gate chose to compete against the majors for a change and the former was a hair’s breath away from nudging Fox out of the top six. Niche titles ranging from the first two portions of the Millennium trilogy, festival favorites such as Winter’s Bone and The Kids Are All Right and critical favorite I Am Love were a significant factor in summer sales.  In all 13 films of this type grossed in excess of $4 million each — a seasonal record that indicates a growing audience for alternative fare.

Though the industry has long contended that there is an insufficient market for mid-range pictures, the absence of a breakout title on the order of The Hangover may have finally sealed that verdict. Summer 2010 certainly underlines that the multiplex comes in just two sizes — big and small.

Weekend (estimates) September 3 – 6, 2010

Title Distributor Gross (average) % change * Theaters Cume
The American Focus 16.5 (6,060) New 2721 19.6
Machete Fox 14.1 (5,290) New 2670 14.1
Takers Sony 13.6 (6,170) -47% 2206 40.1
The Last Exorcism Lions Gate 8.7 (3,030) -64% 2874 33.5
Going the Distance WB 8.6 (2,840) New 3030 8.6
The Expendables Lions Gate 8.3 (2.440) -46% 3398 93.9
The Other Guys Sony 6.6 (2,520) -16% 2607 108
Eat Drink Pray Sony 6.1 (2,300) -29% 2663 70.2
Inception WB 5.8 (3,410) -6% 1704 278.4
Nanny McPhee Returns Uni 4.6 (1,690) -24% 2708 23.4
Despicable Me Uni 3.8 (2,400) -2% 1600 241.3
The Switch BV 3.8 (2.030) -32% 1885 22.2
Vampires Suck Fox 3.7 (1,520) -43% 2434 33
Toy Story 3 BV 2.6 (1,730) 89% 1520 408.8
Piranha 3D Weinstein Co. 2.9 (1,640) -46% 1789 23
Avatar (reissue) Fox 2.8 (3,480) -43% 811 758.1
Lottery Ticket WB 2.6 (1,990) -41% 1310 21
Scott Pilgrim vs. the World Uni 1.9 (2,390) -38% 807 29.2
Salt Sony 1.6 (2,230) -34% 705 115.5
Get Low Sony Classics 1.5 (2,910) -26% 526 5.7
Dinner for Schmucks Par 1.2 (1,540) -45% 804 71.1
Step Up 3D BV .89 (2,050) -44% 434 41.2
Grown Ups Sony .65 (1,950) 88% 333 160.1
Cats & Dogs: Revenge of Kitty Galore WB .64 (1,410) -30% 455 42.2
The Sorcerer’s Apprentice BV .57 (1,600) 63% 357 61.7
Twilight: Eclipse Summit .54 (1,360) -18% 396 298.8
The Kids Are All Right Focus .51 (2,130) -22% 239 19.9

* percentage changes are 3-day to 3-day

Weekend Total ($500,000+ Films) $125.10
% Change (Last Year) 5%
% Change (Last Week) -11%

Also debuting/expanding

We Are Family UTV .32 (4,730) 67 0.32
Cairo Time IFC .22 (3,960) -11% 55 0.9
Mesrine: Killer Instinct Alliance/Music Box .16 (3,110) -38% 52 0.88
Mesrine: Public Enemy no. 1 Alliance/Music Box .15 (3,020) 143% 51 0.23
A Woman, a Gun and a Noodle Shop Sony Classics 33,800 (6,760) 5 0.03
My Dog Tulip New Yorker 14,100 (14,100) 1 0.01
Prince of Broadway Elephant 12,300 (12,300) 1 0.01
White Wedding Mitropoulos 6,700 (1,670) 4 0.01
The Winning Season Roadside At. 6,100 (2,030) 3 0.01
16 to Life Water Dog 3,500 (1,750) 2 0.01

Domestic Summer Market Share (May 7 – September 6, 2010)

Rank Distributor Gross Mkt Share % Change Rank
(in millions) 2009 2009
1 Sony 669.2 16.50% 27% 5
2 Paramount 643.6 15.90% -18% 2
3 BV 611.6 15.10% -12% 3
4 Warner Bros. 514 12.70% -49% 1
5 Universal 499.9 12.40% 54% 6
6 Fox 362.3 8.90% -24% 4
7 Summit 360.6 8.90% 1148% 9
8 Lions Gate 178.5 4.40% 1273% 12
9 Focus 47.3 1.20% 172% 11
10 Weinstein Co. 23.9 0.60% -80% 7
Miramax 22.2 0.50% 158% 13
Sony Classics 18.8 0.50% 6% 10
Other 96.3 2.40% N/A
4048.2 100.00% -3%
% Change 2010 (Other Distributors)
Fox Searchlight -83%

Comments are closed.

Leonard Klady's Friday Estimates
Friday Screens % Chg Cume
The Purge: Anarchy 12.9 2806 NEW 12.9
Dawn of the Planet of the Apes 10.4 3969 -62% 113.4
Planes: Fire & Rescue 6.3 3826 NEW 6.3
Sex Tape 5.6 3062 NEW 5.6
Transformers: Age of Extinction 2.7 3224 -45% 219.9
Tammy 2.3 3402 -45% 65.9
22 Jump Street 1.4 2229 -31% 177.2
How to Train Your Dragon 2 1.1 2169 -40% 157.9
Earth to Echo 1 2450 -44% 29.7
Maleficent 0.9 1541 -27% 226
Also Debuting
Persecuted 0.31 736
Wish I Was Here 0.15 68
Velaiyilla Pattathari 61,800 31
Mood Indigo 10,400 2
There's No Place Like Utopia 10,300 1
I Origins 9,500 4
A Five Star Life 4,000 1
Alive Inside 3,600 1
An American in Hollywood 2,750 4
Among Ravens 2,000 4
Video Games 1,700 6
3-Day Estimates Weekend % Chg Cume
It was supposed to be a horse race (notwithstanding Belmont) but at the finish line the singular teen romance The Fault in Our Stars left the competition in the dust with an estimated $48.1 million debut. Conversely, the frame’s other major release Edge of Tomorrow proved disappointing in a distant second at $28.9 million.
Exclusive newcomers were strong, including a solo Manhattan campaign of $9,400 for Citizen Koch. Much-ballyhooed abortion-themed rom-com Obvious Child proved fertile with $84,100 at four dispensaries.
In the niches, Indian import Holiday partied fair at $373,000 while Pinoy romantic comedy Maybe This Time grossed an impressive return of $552,000 on a trifling 51 screens.
Revenues for the session exceeded $160 million and ebbed 3% from last weekend’s tally. It was 8% improved from 2013 when the debut of The Purge posted $34 million and holdovers of Fast & Furious 6 and Now You See Me duked it out for place position with respective box office of $19.6 million and $19 million.
Industry tracking pitted The Fault in Our Stars against Edge of Tomorrow with the former demonstrating a slight edge as it picked up momentum toward opening day. The adaptation of John Green’s YA novel of teens who strike sparks in a cancer support group had a prognosis of $35 million.
The tide truly turned when Fault generated $8.2 million and Edge took in $1.8 million from Thursday previews. Crystal ball-gazers upped the ante to $55 million but the picture took another surprise turn with an unexpected 31% drop from Friday to Saturday business. Strong WOM in exit polling bodes well to broaden the opening weekend crowd, a predictaly 82% of women and was 79% aged 25-years and younger.
Edge of Tomorrow appeared to suffer from the amusement park factor with the movie crowd opting to skip this particular fun ride. Tracking had pegged the pic to open at between $32 million and $34 million. Reviews were upbeat for the futuristic mayhem with a Groundhog Day twist that opened a week earlier in 27 international territories to $18.7 million.
Exit demos also indicated that the sci-fier wasn’t particularly stepping on Fault’s toes with a 61% male tilt and 73% of the audience aged 25-years and older. A studio spokesman expressed confidence for a strong second weekend hold but history and upcoming competition definitely have the picture bucking considerable odds. International prospects are already ahead of Edge of Darkness’s likely final domestic tally with a second weekend estimated at $82 million that included a $25 million bow in China, $16.6 million in South Korea and Russia with $8.6 million.
Open Road's Chef expanded effectively again, prepping $10 million domestically.
Weekend (estimates) June 6 - 8, 2014
Title
Distributor
Gross (average)
% change *
Theaters
Cume
The Fault in Our Stars
Fox
48.1 (15,160)
NEW
3173
48.1
Maleficent
BV
33.6 (8,520)
-52%
3948
127.5
Edge of Tomorrow
WB
28.9 (8,280)
NEW
3490
28.9
X-Men: Days of Future Past
Fox
14.9 (4,090)
-54%
3639
189
A Million Ways to Die in the West
Uni
7.2 (2,270)
-57%
3160
30.1
Godzilla
WB
6.0 (1.920)
-50%
3110
185.1
Neighbors
Uni
5.2 (1,940)
-36%
2674
137.8
Blended
WB
4.0 (1,370)
-51%
2928
36.5
Chef
Open Road
2.5 (1,940)
32%
1298
10.3
The Amazing Spider-Man 2
Sony
1.9 (1,290)
-46%
1481
196.3
Million Dollar Arm
BV
1.8 (1,120)
-49%
1643
31.4
Belle
Searchlight
.75 (1,580)
-40%
476
7.6
Rio 2
Fox
.72 (1,030)
-35%
702
125.6
Maybe This Time
ABS
.55 (10,820)
NEW
51
0.55
The Other Woman
Fox
.48 (980)
-65%
489
83.2
Captain America: The Winter Soldier
BV
.43 (1,360)
-31%
317
255.9
Holiday
Big Pictures
.37 (2,590)
NEW
144
0.37
Heaven is for Real
Sony
.37 (830)
-54%
446
88.8
Words and Pictures
Roadside Attractions
.29 (2,940)
269%
98
0.54
Grand Seduction
eOne
.28 (3,020)
-13%
97
0.82
The Lego Movie
WB
.26 (960)
-5%
274
255.8
The Grand Budapest Hotel
Fox Searchlight
.24 (1,280)
-37%
185
57.8
Ida
Music Box
.21 (2,540)
-10%
84
1.3
The Immigrant
Weinstein
.19 (1,320)
-39%
145
1.4
Divergent
Lionsgate
.19 (650)
-43%
298
149
Weekend Total ($500,000+ Films)
$156.60
% Change (Last Year)
8%
% Change (Last Week)
-3%
Also debuting/expanding
Fed Up
Weinstein Co.
83,600 (950)
-49%
88
1.2
Obvious Child
A24
84,100 (21,030)
4
0.08
Cold in July
IFC
68,900 (970)
-38%
71
0.25
Night Moves
Cinedgm
48,500 (1,520)
126%
32
30,800
Lunchbox
Sony Classics
50,700 (1,100)
-9%
46
4.1
Filmistaan
UTV
35,500 (1,480)
24
0.04
WolfCop
Echolands
34,900 (4,360)
8
0.03
Ping Pong Summer
Gravitas
26,400 (1,760)
15
0.03
Supermensch: The Legend of Shep Gordon
Weinstein Co.
23,200 (5,800)
4
0.02
Only Lovers Left Alive
Sony Classics
22,800 (760)
-53%
30
1.6
Tracks
Mongrel
13,800 (2,760)
5
0.01
Citizen Koch
Variance
9,400 (9,400)
1
0.01
Trust Me
Paladin
5,100 (565)
9
0.01
Burning Blue
Film Arcade
4,600 (380)
12
0.01
The Case Against 8
Submarine
4,300 (1,430)
3
0.01
Test
Variance
2,400 (800)
3
0.01
Domestic Market Share (Jan. 1 - June 5, 2014)
Distributor
Box Office
Market Share
Warner Bros. (12)
728.5
16.80%
Buena Vista (11)
677.1
15.60%
20th Century Fox (11)
615.2
14.20%
Sony (11)
577.7
13.30%
Universal (10)
540.5
12.50%
Paramount (8)
322.2
7.40%
Lionsgate (13)
285.4
6.60%
Open Road (6)
95.1
2.20%
Fox Searchlight (5)
83.7
1.90%
Weinstein Co. (12)
76.5
1.80%
Relativity (5)
75.5
1.80%
FreeStyle (6)
68.9
1.60%
Focus (6)
39.2
0.90%
eOne/Seville (14)
35.3
0.80%
Other * (142)
107.9
2.60%
4328.7
100.00%
* none greater than 0.4%
Top Domestic Grossers (Jan. 1 - June 5, 2014) *
Title
Distributor
Box Office
The Lego Movie
WB
255,590,340
Captain America: The Winter Soldier
BV
255,447,104
The Amazing Spider-Man 2
Sony
194,388,396
Godzilla
WB
179,093,006
X-Men: Days of Future Past
Fox
174,401,266
Divergent
Lionsgate
148,811,524
Frozen *
BV
137,534,677
Ride Along
Uni
134,965,071
Neighbors
Uni
132,600,495
Lone Survivor
Uni/eOne
125,026,404
Rio 2
Fox
124,909,565
Mr. Peabody & Sherman
Fox
110,162,081
300: Rise of an Empire
WB
106,601,189
Noah
Par
100,950,258
Maleficent
BV
93,846,968
Non-Stop
Uni
91,869,306
Heaven is for Real
Sony
88,412,645
American Hustle *
Sony/eOne
82,661,672
The Other Woman
Fox
81,725,819
The Monuments Men
Sony
78,132,865
* does not include 2013 Box Office