By David Poland email@example.com
Knight & Day & Sella & Goldstein
I appreciate that Tony Sella went on record and that Patrick Goldstein gave him a place to do it, regarding the opening of Knight & Day.
Bur here is where I have a problem.
Valkyrie opened to $21 million. It was sold as an action movie, albeit a WWII action movie, That is where Tom Cruise has been the strongest. It also opened on a holiday Thursday.
Knight & Day opened to a 3-day of $20 million. It is a romantic comedy with action, not an action movie, as such. This is uncharted territory for Cruise and not a genre variation that has a history of big numbers. No holiday.
“Knight and Day, the supposed sure-thing romantic action comedy that did a belly flop at the box office”
“(T)he actor successfully opened 2008′s Valkyrie“
Virtually the same opening… and Tom Cruise trying to kill HItler is NOT “a far more questionable commercial genre” than Tom Cruise trying to be Cary Grant. In fact, the genre Knight & Day was trying for is infinitely more difficult to pull off and sell.
And let’s not forget, MGM spent every dollar Fox did, if not more, selling their movie. It’s not like Valkyrie was some great underdog success. It did $200 million worldwide… and lost money because they spent so much marketing it to that number and because they wildly overspent on the action drama. That’s why, really, Bryan Singer is back at Fox overseeing X-Men movies.
Look… I’m not saying that anyone should be over the moon about the K&D opening. They would have been a lot happier at $35m than $20 million. But that said, you need to have some perspective on history and not the ideas that stick in your head based on your personal perspective. Fox wasn’t aiming at a stronger foregn version of What Happens In Vegas. They spent a lot more on it.
But I am constantly surprised by what gets picked as DISASTER and what gets a pass, even being called a success. And Tony Sella is right… the movie could get to $100 million domestic. Or at least $80m domestic. Or maybe it won’t.