By David Poland firstname.lastname@example.org
A Little Clarity On A Billion Dollar Year
PARAMOUNT PICTURES IS FIRST TO CROSS $1 BILLION AT THE DOMESTIC BOX OFFICE IN 2010
The actual fact: Paramount Marketing is the first studio marketing group to generate a domestic gross of over $1 billion this year.
I hate these stats. The idea of market share in the movie business – especially domestic only – or hitting $1 billion is a throwback to the pre-VHS movie universe. Silliness.
That said, of all the majors, Paramount has had the leanest year, in terms of movies that the studio produced or financed. Specifically, none of the three big hits are anything but service deals with the studio for distribution and marketing. Remove the two DreamWorks Animated films (8%) and Marvel’s Iron Man 2 (10%) and the studio has generated under $256m with movies that Paramount has produced, the biggest of which is Shutter Island, which was produced in-house.
In fact, I believe that Paramount, with the three big hits, is the only major other than Universal with MacGruber, that has done any service deals for a domestic studio release this year. So Sony (not counting Screen Gems) is the second lowest domestic grosser of the majors so far this year, with about $300 million on in-house movies. Universal is third from the bottom with about $350m. Disney is near $800m. WB is around $850m. And on top is Fox, with just short of a billion… all from movies in which the studio invested.
Now… Paramount will earn about $122 million from their three big hits, on theatrical distribution and marketing fees alone. They will make more on Home Ent. So it’s not nothing.
But when Fox hits $1 billion – today, perhaps – it will not only earn distribution fees, but a lot of profit on the 4 highly profitable hits… not to mention the losses on their three films on which they may need to eat a loss. (Three other films are somewhere right near breakeven or minor loss or slight profitability.)
Disney and Warners are also likely to pass The Full Billion by the end of July as well.
I don’t know. Maybe I am not being fair to Paramount. But I just think that these kind of stats need context and their context is not like any other studio… until Disney starts emulating it in earnest in 2011.