MCN Blogs
David Poland

By David Poland

It's BLU!

Hachi: A Dog’s Tale just landed on the doorstep… a Sony direct-to-DVD in Blu-ray.
Also landing today was Boondock Saints 2: All Saints Day, also in Blu, which got a theatrical via the Apparition output deal, and grossed $10.3 million.
And Planet 51, from Sony Animation, turned up with a different Digital Copy offer on the box, specifically offering a transfer to a PSP via your (assumed) PS3. Interesting. When I looked in the blu box, it did offer the PSP download, but a computer download as well.
Looking at the blu-ray of 2012, the digital copy proposition was “pc, psp, mac, or ipod.”.. but the internal instructions were the same as Planet 51.
“What about This Is It?”, I thought. No digital download at all.
Going a few months back, to Cloudy With A Chance Of Meatballs, the digital download offer and instruction was PSP only.
Of these four titles, two offered regular DVD playback (Planet 51 and Cloudy) and two did not (2012 and This Is It.)
Meanwhile, Old Dogs just arrived from Disney and their pitch is 3 discs… 1 blu-ray, 1 regular DVD, and one digital download disc to “watch it anytime, anywhere on your computer and portable device.”
I know that everyone is trying to formulate the most effective sales pitch and offering for the Blu-era. But when it comes to establishing consumer habits, wouldn’t it be a lot more effective to just pick a standard for your studio, whatever that may be… and indeed, a standard for all the studios in some reasonable amount of time?
In my household, the only “regular” DVD player left connected to a TV is a region-free player. And if I ever decide to cough up for Blu region-free, that will be gone too. But most people I know who have dipped their toe in may have one big HDTV with a blu-ray player and another with an upscaling player and even a non-HD tv or two elsewhere in the house.
It’s like we all know that post-theatrical is going to be all-access in every room of your home and your portables… so why are studios still trying to hold off the dying light?

5 Responses to “It's BLU!”

  1. Tam says:

    David, which region free player do you own, if you don’t mind my asking?

  2. LexG says:


  3. Eric says:

    You’ve described exactly the type of consumer they’re targeting– they’ve got one Blu-ray player and it’s hooked up to the big HDTV in the living room, but they’ve also got DVD players scattered throughout the house, etc.
    I think the “bonus DVD copy” is probably also big for parents, who want a copy that can get manhandled by the kids and also played in the DVD player in the minivan.

  4. movielocke says:

    “so why are studios still trying to hold off the dying light?”
    Because they will not go gentle into the night and will rage rage at the…

  5. EthanG says:

    From the director of “My Life is a Dog” comes “Hachiko: A Dog’s Tale.”

The Hot Blog

Quote Unquotesee all »

“We don’t have any idea what the universe is. Wise people have always told us that this is proof you shouldn’t think, because thinking leads you nowhere. You just build over this huge construction of misunderstanding, which is culture. The history of culture is the history of the misunderstandings of great thinkers. So we always have to go back to zero and begin differently. And maybe in that way you have a chance not to understand but at least not to have further misunderstandings. Because this is the other side of this question—Am I really so brave to cancel all human culture? To stop admiring the beauty in human production? It’s very difficult to say no.”
~ László Krasznahorkai

“I have a license to carry in New York. Can you believe that? Nobody knows that, [Applause] somebody attacks, somebody attacks me, oh, they’re gonna be shot. Can you imagine? Somebody says, oh, it is Trump, he’s easy pickings what do you say? Right? Oh, boy. What was the famous movie? No. Remember, no remember where he went around and he sort of after his wife was hurt so badly and kill. What?  I — Honestly, Yeah, right, it’s true, but you have many of them. Famous movie. Somebody. You have many of them. Charles Bronson right the late great Charles Bronson name of the movie come on.  , remember that? Ah, we’re gonna cut you up, sir, we’re gonna cut you up, uh-huh.


One of the great movies. Charles Bronson, great, Charles Bronson. Great movies. Today you can’t make that movie because it’s not politically correct, right? It’s not politically correct. But could you imagine with Trump? Somebody says, oh, all these big monsters aren’t around he’s easy pickings and then shoot.”
~ Donald Trump