By David Poland email@example.com
Actual Research Brings Asterisk To GWTW Numbers
I have pointed out repeatedly that the assumptions we make about old numbers can be very iffy. Box Office Mojo, in particular, is operating with a very narrow set of numbers from before its opening a few years ago, none of which it compiled on its own.
Some guy from Australia did some research – what a concept! – and found some issues with Mojo’s much repeated Adjusted Gross chart. He use the NY Times search and found news stories from each time Gone With The Wind was in release and found that the estimates of ticket sales were iffy. You can read that here
Me being me, I am researching his research. And he’s a little off base in some areas. But not all.
Still, if you want to understand why adjusted gross games and ticket sales guessing is a fool’s errand, read the thread. And I’ll offer more when I have gotten closer to real numbers.
You might also want to read this Time Magazine piece from 1940. While Mojo is estimating tickets sold at 23