By David Poland firstname.lastname@example.org
Avatar Numbers… Again…
There are only two films in box office history that have shown anything quite like Avatar’s second weekday block so far- The Chronicles of Narnia and Titanic.
Obviously, the traditional limits on December openings have something to do with this. But still…
Narnia started off with a $65 million, but was a bit soft, relative to that opening, on the weekdays. The movie accelerated a little on its second set of weekdays – from $3.6m to $5.7m on Thursday 1 to 2 being the biggest leap – and faster again in its third weekday set, nearly doubling M-Wed numbers. The big number, however, was still $11.9m on Dec 26.
Titanic opened on Dec 19, the same relative Friday as Avatar. A $28.6m weekend led to a decent week. The second weekday set was up about 35% a day, though there was a massive jump from Christmas Eve, a down day every year, and New Year’s Eve, a very strong box office day. That New Year’s Eve high was $11.6m.
Last Tuesday, Avatar had the #3 Tuesday of all time with $16.1m, behind only The Dark Knight and opening day for Transformers. Yesterday, the number went UP – which has literally happened only 3 other times on a Tuesday in history with a gross over $8m – to $18.3 million… becoming the new #3 Tuesday of all-time.
This pushed Avatar to $250.4m in 12 days… #6 fastest all-time… and #1 non-sequel all-time.
Based on this, you’re probably looking at about $18m tomorrow and about $22m on New Year’s Eve Thursday… and about $20m on Friday, Day 15. That would make Avatar the #3 fastest grosser of all time, ahead of only TDK and Trannys 2. And there is a good shot at hitting $350m by the end of business Sunday… Day 17… pushing it to #2 behind TDK only. If for some reason it doesn’t hit $350m on Sunday, it would still be #2 all-time fastest if it hit $350 any time in the 5 days next week.
Oh yeah… there is a very real chance that the film will break $1 billion worldwide before it’s fourth weekend starts. If not, it seems pretty sure to happen in that fourth weekend.
The fastest movie to $1 billion worldwide to date is Pirates of the Caribbean: Dead Man’s Chest, which did it in nine weeks.