By David Poland email@example.com
More Fake News
I don’t mind Paramount pushing out new stats to promote a movie. “Most Profitable Movie Ever” would be a more significant stat than “Best Friday Matinee Gross For A Comedy Starring Hermaphrodites”… if it were true.
“Most Profitable Movie By Percentage, Based On Publicized And Obviously False Production Cost” wouldn’t probably play as well. But I don’t blame Paramount or the movie, Paranormal Activity, for selling this lie of language. It is the media that sells this stuff with misleading headlines who should be embarrassed (and/or publicly flogged).
The most profitable movies released in 2009 to-date will be, by a distance, The Hangover, Transformers 2, Ice Age 3, and Harry Potter VI. Paranormal Activity will be very, very profitable, along the numbers of Taken.
Again… the enthusiasm is what drives this movie. And the media, which sells a movie like to a wider-than-normal audience, much more than Twitter or even TV ads or trailers, can be manipulated. But when we start lying outright in headlines, it really pisses me off. People want to get angry over The Hollywood Film Awards or The Golden Globes, but the same people love to roll over for stuff like this.
I apologize again if this feels like a slam on this specific movie or the publicity dept at Par. It’s not. Never has a movie’s actual content been more irrelevant to its gross. And the publicity and marketing has been brilliant in selling this film with similar skills to see a Roland Emmerich show-up-to-see-landmarks-explode film.
But when media wonders why journalism is dying, it needs to ask Walt Kelly, not just Craigslist.