By David Poland email@example.com
Circle Of Jerk du Jour
Gawker made a big deal out of catching Nikki Finke re-spinning her ignorance, but they make it seem like a unique event and not the daily reality of Hollywood’s answer to Rush Limbaugh… all self-promotion, all talking points fed to her by others, all rage and unearned arrogance over insight and knowledge, all the time.
But the idiocy around anyone calling This Is It “disappointing” is a classic and epic form of insider masturbation… all insiders… most journalists.
On Tuesday night – Thursday, the film will come close to matching the 3-day weekend opening of The Jonas Brothers: The 3D Concert Experience. Before this weekend is over, it will be the second highest grossing concert film in movie history with only the $65 million run of the Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour ahead of it domestically.
A $30 million domestic gross for this piece of kitsch history will be a massive success. It likely means $70m+ worldwide, which puts the film about $45 million away from profitability. The big question for Sony, in terms of profitability, will be DVD sales and record sales. And that DVD is more likely than most to sell strongly… at least in the 6 or 7 million range, which would put Sony well into the black before the record sales.
Who set this up to be a perceived failure? An overzealous press – which yes, includes Rush Finkebaugh – hyping this thing into the stratosphere… overconsidering the information offered by the electronic ticker sellers… trying to draw eyeballs to their various blogs instead of thinking.
And to be fair to Darling Nikki, it is not she who needs to be smacked for listening to Sony insiders who were mouth breathing about this film last week… even if she needs to go back to Journalism 101: Don’t Be A Laydown, Use Your Brain. It is whoever at Sony told her that they were expecting the film to do better than the tracking and pre-sale based estimates. Dumb.
This is the opposite number to Paranormal Activities, where the media has tripped over its own feet to praise the grosses of the film. And indeed, a $15,00 production plus another minimum of $500,000 in finishing costs, millions spent to make prints, etc, is more impressive against a gross of over $50 million than this $60m investment in a concert film, album, and DVD. But it will still work out to be a good piece of business for Sony.
I guess that’s not enough.