By David Poland firstname.lastname@example.org
Waxman Pushing Hard To Be Finke
Quite a day for Sharon Waxman and The Wrap.
This morning, the big headline was “Despite Denials, Big Change Looms at Universal,” hypothereporting that Shmuger & Linde were moments away from being dumped for Fogelson and Langley. By the afternoon, the entire company was being sold, deal points being hammered out already in Exclusive: Comcast in Talks to Buy NBC-Universal from GE.
Will either actually happen? Who knows? There will be another story soon enough.
This morning’s Ad Age interviewed Waxman, headlining, “There’s Not Going to Be Room for Press Release Journalism Anymore”. By the afternoon, there was this press release, rewritten and bylined by Wrapper Lisa Horowitz and this direct steal from Variety, which generously (as in “Polanski generously offered the girl half of his quaalude”) gave a link to the paper at the bottom of the story whose only news value was given away in the part The Wrap made into their own page.
I guess there is no room for press release journalism… better to just lie about the press releases you run or to just steal news from other publications.
In fact, a full half of the stories in the news section of The Wrap is either press releases pretending to be reported or stories from other outlets, key content stolen and placed on a Wrap page.