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MCN Columnists
Leonard Klady

By Leonard Klady Klady@moviecitynews.com

Property Values

The less than huggable E.T.s of District 9 led weekend box office viewing with an estimated $36.8 million. A clutch of new film releases with varying commercial potency buoyed ticket sales including the romantic sci-fi of The Time Traveler’s Wife that ranked third with $19.3 million. There were passable returns for the comic perspective on car salesman The Goods: Live, Hard, Sell Hard of $5.3 million and an OK $3.4 million bow for the Japanese anime Ponyo but Bandslam’s $2.2 million preem tagged it as an instant casualty.

Among niche and limited debuts was a potent $580,000 launch for Kaminey, a Bollywood film with Slumdog Millionaire resonance. Also very strong was the $92,400 gross on seven screens for rock doc It Might Get Loud but the bawdy humor of Spread landed with a thud on box office of $113,000 at 101 venues.

Overall revenues dipped modestly from last weekend but experienced a double digit boost from 2008 and the season appears headed for a modest box office bump (though admissions trail last year) come the Labor Day finish line.

The buzz was effective for District 9 and even critics responded favorably to the parable of immigrant discrimination and revolt. Pundits anticipated a potent bow between $35 million and $40 million and the film performed as expected and might just beat the odds with a less than intense second weekend drop.

There was also positive anticipation for The Time Traveler’s Wife based on the weepie bestseller. Again, opening response and upbeat word-of-mouth could provide extended theatrical length despite the current fierce competition for distaff viewers.

The Goods ushered in a new slant for Paramount Vantage that appears to rob the banner of any distinction from its mother studio. The specialty division seems to be evolving as Paramount’s equivalent to Screen Gems at least in concept.

Disney still hasn’t figured out how to translate Japanese animator Hayao Miyazaki’s popularity to American mainstream audiences. Ponyowas embraced critically and arrived with a $180 million international box office but as with past efforts skewed toward aficionados rather than a family crowd.

Weekend box office added up to roughly $144 million that translated into a slight 4% decline from seven days back. However, it exceeded 2008 revenues by 15%. A year back openings of Tropic Thunder, Star Wars: The Clone Wars and Mirrors racked up respective grosses of $25.8 million, $14.6 million and $11.2 million.

Bollywood cinema is notorious (though not unique) for cobbling American plots but more than a few eyebrows were raised when Kamineycribbed from Slumdog Millionaire’s script. Slumdog failed to secure an Indian distributor and Fox agreed to handle the film that wound up doing well but not extraordinary business there. This spin appears headed for more conspicuous success on home turf.

by Leonard Klady


Weekend Estimates: August 14-16, 2009

Title Distributor Gross (average) % change * Theaters Cume
District 9 Sony 36.8 (12,080) 3049 36.8
G.I. Joe: Rise of Cobra Par 22.6 (5,630) -59% 4007 98.8
The Time Traveler’s Wife WB 19.3 (6,450) New 2988 19.3
Julie & Julia Sony 12.2 (5,190) -39% 2354 43.5
G-Force BV 7.0 (2,240) -30% 3065 99
The Goods: Live Hard, Sell Hard Par Vantage 5.3 (2,890) New 1838 5.3
Harry Potter and the Half-Blood Prince WB 5.2 (1,870) -42% 2771 283.9
The Ugly Truth Sony 4.4 (1,620) -35% 2733 77.4
Ponyo BV 3.4 (3,700) New 927 3.4
(500) Days of Summer Fox Searchlight 3.0 (2,840) -20% 1048 17.9
Funny People Uni 3.0 (1,150) -63% 2584 47.9
A Perfect Getaway Uni/Alliance 2.7 (1,280) -54% 2159 11.5
Bandslam Summit 2.2 (1,040) New 2121 2.2
The Hangover WB 2.0 (1,720) 39% 1185 265.8
Orphan WB 1.6 (1,280) -56% 1261 38.4
Aliens in the Attic Fox 1.4 (910) -66% 1535 20.5
Transformers: Revenge of the Fallen Par 1.4 (1,410) -53% 1007 396.6
The Proposal BV 1.3 (1,180) -55% 1084 157.7
Ice Age: Dawn of the Dinosaurs Fox 1.2 (1,440) -54% 858 190.8
The Hurt Locker Summit .62 (1,380) -51% 450 10.3
Kaminey UTV .58 (6,910) New 84 0.58
Weekend Total ($500,000+ Films) $137.20
% Change (Last Year) 15%
% Change (Last Week) -4%
Also debuting/expanding
In the Loop IFC .19 (2,550) -14% 74 1.2
Adam Searchlight .21 (3,150) 100% 66 0.52
Paper Heart Overture .16 (2,400) -26% 68 0.51
Spread Anchor Bay .11 (1,120) 101 0.11
It Might Get Loud Sony Classics 92,400 (13,200) 7 0.09
Cold Souls IDP 69,200 (3,460) 10% 20 0.17
Thirst Focus 49,600 (3,310) -11% 15 0.23
Grace Anchor Bay 6,500 (3,250) 2 0.01
Taxidermia Regent 4,100 (2,050) 2 0.01
Earth Days Zeitgeist 1,100 (1,100) 1 0.01

Domestic Market Share: To August 13, 2009

Distributor (releases) Gross Mrkt Share
Warner Bros. (23) 1389.1 20.40%
Paramount (13) 1252.4 18.40%
Fox (13) 899.4 13.20%
Buena Vista (13) 846.7 12.40%
Sony (15) 728.4 10.70%
Universal (16) 665.5 9.70%
Lions Gate (7) 237.4 3.50%
Fox Searchlight (8) 209.7 3.10%
Summit (7) 157.2 2.30%
Focus (6) 105.1 1.50%
Paramount Vantage (2) 52.4 0.80%
MGM (3) 42.3 0.60%
Miramax (5) 41.3 0.60%
Weinstein Co. (6) 34.5 0.50%
Other * (194) 154.6 2.30%
* none greater than 0.4% 6816 100.00%

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Klady

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“The middle-range movies that I was doing have largely either stopped being made, or they’ve moved to television, now that television is a go-to medium for directors who can’t get work in theatricals, because there are so few theatricals being made. But also with the new miniseries concept, you can tell a long story in detail without having to cram it all into 90 minutes. You don’t have to cut the characters and take out the secondary people. You can actually put them all on a big canvas. And it is a big canvas, because people have bigger screens now, so there’s no aesthetic difference between the way you shoot a movie and the way you shoot a TV show.

“Which is all for the good. But what’s happened in the interim is that theatrical movies being a spectacle business are now either giant blockbuster movies that run three hours—even superhero movies run three hours, they used to run like 58 minutes!—and the others, which are dysfunctional family independent movies or the slob comedy or the kiddie movie, and those are all low-budget. So the middle ground of movies that were about things, they’re just gone. Or else they’re on HBO. Like the Bryan Cranston LBJ movie, which years ago would’ve been made for theaters.

“You’ve got people like Paul Schrader and Walter Hill who can’t get their movies theatrically distributed because there’s no market for it. So they end up going to VOD, and VOD is a model from which no one makes any money, because most of the time, as soon as they get on the site, they’re pirated. So the whole model of the system right now is completely broken. And whether or not anybody’s going to try to fix, or if it even can be fixed, I don’t know. But it’s certainly not the same business that I got into in the ’70s.”
~ Joe Dante

“Lars. He’s done a lot of drugs. Over the hill. The last time I saw Lars, he was telling my wife he wants to have sex with her. I told him to fuck off. So he found another slut.”
~ Nicolas Winding Refn On Lars Von Trier

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