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By Ray Pride Pride@moviecitynews.com

[PR] Anvil, stars of Anvil! The Story Of Anvil opening for AC/DC at Giants Stadium

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[Photo by Brent J. Craig.]
HARD ROCK LEGENDS AC/DC TAP CANADIAN METAL BAND ANVIL OF THE CRITICALLY ACCLAIMED FILM “ANVIL! THE STORY OF ANVIL” AS OPENERS FOR JULY 28 SHOW AT GILLETTE STADIUM AND JULY 31 SHOW AT GIANTS STADIUM
New York, NY (June 8, 2009) – Based on the overwhelming response to and incredible buzz created by the critically acclaimed documentary “Anvil! The Story of Anvil,” the band has been chosen to fill the spot as opening act for rock legends AC/DC at their Gillette Stadium show on July 28th and their Giants Stadium show on July 31st. Anvil band members, Steve “Lips” Kudlow and Robb Reiner will see their dreams come true as they are set to open for one of the greatest hard rock bands in the world, AC/DC, for the two biggest shows on their Black Ice World Tour. This opportunity marks a stellar comeback for the 30 year-old band that continues to reach new heights with the success and continued expansion of their documentary and recent features in Newsweek and Rolling Stone.
“Anvil! The Story of Anvil” is the directorial debut of screenwriter Sacha Gervasi (“The Terminal”) and was produced by Rebecca Yeldham (“The Kite Runner” and “The Motorcycle Diaries”). The film follows Steve “Lips” Kudlow and Robb Reiner and their band, Anvil, which released one of the heaviest albums in metal history, 1982’s Metal on Metal. The album influenced an entire musical generation of rock bands, including Metallica, Slayer, and Anthrax, who all went on to sell millions of records. Anvil, on the other hand, took a different path—straight to obscurity. The film is both entertaining and touching as it follows their last-ditch quest for the fame and fortune that has been so elusive to them. “Anvil! The Story of Anvil” is a timeless tale of survival and the unadulterated passion it takes to follow your dream, year after year.


Praised as “The best documentary I’ve seen in years,” by documentarian Michael Moore, “Anvil! The Story of Anvil” contains appearances by an array of heavy metal icons, including Metallica’s Lars Ulrich, former member of Guns N’ Roses’ Slash, Anthrax’s Scott Ian, and Slayer’s Tom Araya, among others.
Celebrities unconnected to the film have rallied around it, urging their fans to see “Anvil” in theaters. Among them are: Ryan Gosling, Dustin Hoffman, Benji and Joel Madden of Good Charlotte, Maroon 5, John Mayer, Mandy Moore, Keanu Reeves, Morgan Spurlock, Steve-O, Chris Martin, Rob Thomas and Rainn Wilson.
“Anvil! The Story of Anvil,” currently playing in theaters, is distributed by VH1 in association with Abramorama. This fall, VH1 will release the film on television and DVD under its Emmy Award-winning “VH1 Rock Docs” franchise. VH1 has been heavily supporting the theatrical distribution by Abramorama with a network-wide, multi-platform promotional campaign.
AC/DC kicked off their Black Ice World Tour in late October 2008, crisscrossing North America andEurope garnering raves from critics along the way. The Black Ice World Tour was given the ‘Major Tour of the Year’ award at the 20th Annual Pollstar Concert Industry Awards.
Black Ice made history debuting at #1 on album charts in 29 countries and also has the distinction of being Columbia Records’ biggest debut album (since Nielsen SoundScan began tracking sales data in 1991). Black Ice has been certified Multi Platinum in eighteen countries, including the US, Australia, Canada,Switzerland, Sweden, Norway,Germany, France, Italy,Argentina and the Czech Republic.

One Response to “[PR] Anvil, stars of Anvil! The Story Of Anvil opening for AC/DC at Giants Stadium”

  1. BJC says:

    Anvil Photo by Brent J. Craig

Movie City Indie

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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch