
By David Poland poland@moviecitynews.com
I Meant To Say…
One of the major, unique assets that Up has a a leggy summer event is that I expect it to be the strongest animated film since Finding Nemo – maybe bigger – with grandparents looking to share a movie with their grandkids… because of the grandparent/child relationship in the film.
If I were Disney, I’d be working on a Labor Day re-release strategy now, along with emphasizing all other holidays when the grandparents get control of the “what are we doing today” button.












I understand what you mean here, and it’s a valid thing, but there are no grandparents in this movie. Neither of the older men are even parents. It’s a big chunk of what makes the character’s journey all the more moving. ALONENESS.
DIsney presents Up, back in theatres for Labor Day!
“See it with a grandparent–while you still can”
“Make the last film you see with your grandparents a special one”
Backwards… “share the adventure with your goofy little scout… and teach them about life too boot”
A Labor Day re-release won’t cut it. Kids are back in school in most states before then. Older audiences want arty and upmarket fare, recession permitting.
“Older audiences want arty and upmarket fare”
Is that Iron Law of Marketing #3?
And to think I was laboring under the delusion that Pixar movies were arty and upmarket. What ever gave me that ridiculous notion?