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David Poland

By David Poland poland@moviecitynews.com

I Meant To Say…

One of the major, unique assets that Up has a a leggy summer event is that I expect it to be the strongest animated film since Finding Nemo – maybe bigger – with grandparents looking to share a movie with their grandkids… because of the grandparent/child relationship in the film.
If I were Disney, I’d be working on a Labor Day re-release strategy now, along with emphasizing all other holidays when the grandparents get control of the “what are we doing today” button.

6 Responses to “I Meant To Say…”

  1. Boink says:

    I understand what you mean here, and it’s a valid thing, but there are no grandparents in this movie. Neither of the older men are even parents. It’s a big chunk of what makes the character’s journey all the more moving. ALONENESS.

  2. lazarus says:

    DIsney presents Up, back in theatres for Labor Day!
    “See it with a grandparent–while you still can”
    “Make the last film you see with your grandparents a special one”

  3. David Poland says:

    Backwards… “share the adventure with your goofy little scout… and teach them about life too boot”

  4. Chucky in Jersey says:

    A Labor Day re-release won’t cut it. Kids are back in school in most states before then. Older audiences want arty and upmarket fare, recession permitting.

  5. jeffmcm says:

    “Older audiences want arty and upmarket fare”
    Is that Iron Law of Marketing #3?

  6. Blackcloud says:

    And to think I was laboring under the delusion that Pixar movies were arty and upmarket. What ever gave me that ridiculous notion?

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