Hard Summer Questions, Part 2
How do you solve a problem like The Wolfie?
We have now moved into the last few days before the X-Men Origins: Wolverine is released. Tracking is solid. The Mexican opening has been delayed, but the rest of North America seems to be good to go. The film has been seen by a lot of press now, particularly the junketeers. The illegal leak of the film is sure to be mentioned in a majority of features and reviews in the days to come. Whatever the box office number, it will be spun by different people in different ways.
Last Friday, I wrote about the anonymous story on AICN and others picking up on that story. My core notion was that the story
Care to venture a domestic box office prediction? I’m getting a Hulk/Fantastic 4 vibe in terms of quality and audience anticipation. The core audience is ready, everyone else will need convincing and word of mouth won’t help the cause.
The first week of May is a great spot but Wolverine just isn’t bringing the goods. 300 million is a pipe dream, 200 million is probably the best case scenario. Put me down for $170 million.
When I heard the talk of “ester eggs” I thought they were talking about the DVD.
So the post-credits scene I just saw won’t be on all prints?
Tell me one thing: What’s the thesis of this piece?
“Tell me one thing: What’s the thesis of this piece?”
Crap, it has to be ONE thing?
The thesis of the piece is as follows: in this day and age, when the internet has created a porous environment in which next to nothing about the product or the process of creating the product can be held back from the public eye, studios and journalists are struggling to adapt their standard operating procedures and kept up with the almost ravenous appetite of online users for content on demand, whether it’s ready or not, and whether it’s ethical or not to feed such a hunger.
I think. I dunno, it was a pretty fuzzy entry.
Kris, can you explain why it appeared you were twittering DURING your screening of Wolverine? Please tell me you weren’t.
Okay, nevermind. I re-read them and it appears you were live-twittering the X2?
Kris: I agree.
“And if you are a film lover, the footage of unfinished effects is kind of interesting when you see the final version. It
The only extra I wanted on the Transformers DVD were CGI models of the bots that you could see transform at the touch of your remote. And it didn’t have that.
Camel: No, I certainly wasn’t Twittering during Wolverine. In fact, I nearly smacked some annoying chick in the back of the head who was constantly checking her BlackBerry.
Yeah sorry about that. Such is the problem with twitter – must read more carefully in future.
Dave… Both “easter egg” endings were on the workprint…