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Ray Pride

By Ray Pride Pride@moviecitynews.com

[PR] AMC repeats their Oscar-stravaganza

Five Oscar nominees in one solitary Saturday, all for $30, neck massages not included: “Kansas City, Mo. (Jan. 30, 2009) – AMC Entertainment Inc. (AMC), one of the world’s largest and most innovative theatrical exhibition companies, is proud to offer guests the rare opportunity to experience all five motion pictures nominated by the Academy of Motion Picture Arts and Sciences for “Best Picture,” on one special day. On Saturday, Feb. 21, the AMC Best Picture ShowcaseSM will take place at acm4-logo.gifapproximately 97 AMC theatres in 42 North American markets. Guests can purchase an exclusive AMC Best Picture Showcase All-Day Pass for only $30…. Moviegoers will have the chance to see all five Oscar®-nominated “Best Picture” films and will also receive a large popcorn with unlimited refills for the entire day. This offer is valued at more than $50 and marks the third year of this exclusive event. The Oscar® “Best Picture” nominees, “Milk,” “The Reader,” “The Curious Case of Benjamin Button,” “Slumdog Millionaire” and “Frost/Nixon,” will play in one dedicated auditorium back-to-back throughout the day. Upon arrival to the theatre, guests will receive a souvenir lanyard, which will feature artwork from the five nominated films and give guests the freedom to come and go throughout the event as they please.


Guests can locate a theatre hosting AMC Best Picture Showcase in their area by visiting www.amctheatres.com. Advance ticket sales will be available by noon C.S.T. on Friday, Jan. 30, on a first-come, first-served basis online at www.amctheatres.com or by visiting the box office or Guest Services area at any theatre hosting the AMC Best Picture Showcase.
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About AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is one of the world’s leading theatrical exhibition and out-of-home entertainment companies. With a history of industry leadership and innovation dating back to 1920, the company today serves more than 235 million guests annually through interests in 353 theatres with 5,105 screens in six countries. www.amctheatres.com.
Oscar® is the registered trademark and service mark of the Academy of Motion Picture Arts and Sciences.
* The AMC Best Picture Showcase will be available in the following markets/theatres (2009 list pending):

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“Ten years ago at Telluride, I said on a panel that theatrical distribution was dying. It seemed obvious to me. I was surprised how many in the audience violently objected: ‘People will always want to go to the movies!’ That’s true, but it’s also true that theatrical cinema as we once knew it has died. Theatrical cinema is now Event Cinema, just as theatrical plays and musical performances are Events. No one just goes to a movie. It’s a planned occasion. Four types of Event Cinema remain.
1. Spectacle (IMAX-style blockbusters)
2. Family (cartoon like features)
3. Horror (teen-driven), and
4. Film Club (formerly arthouse but now anything serious).

There are isolated pockets like black cinema, romcom, girl’s-night-out, seniors, teen gross-outs, but it’s primarily those four. Everything else is TV. Now I have to go back to episode five of ‘Looming Tower.'”
~ Paul Schrader

“Because of my relative candor on Twitter regarding why I quit my day job, my DMs have overflowed with similar stories from colleagues around the globe. These peeks behind the curtains of film festivals, venues, distributors and funding bodies weren’t pretty. Certain dismal patterns recurred (and resonated): Boards who don’t engage with or even understand their organization’s artistic mission and are insensitive to the diverse neighborhood in which their organization’s venue is located; incompetent founders and/or presidents who create only obstacles, never solutions; unduly empowered, Trumpian bean counters who chip away at the taste and experiences that make organizations’ cultural offerings special; expensive PR teams that don’t bring to the table a bare-minimum familiarity with the rich subcultural art form they’re half-heartedly peddling as “product”; nonprofit arts organizations for whom art now ranks as a distant-second goal behind profit.”
~ Eric Allen Hatch