By Gregg Goldstein gcgoldstein@yahoo.com

Day Four of Sundance: Spread-ing the Wealth as Sales Sail Into Sunday (news)

Bitter cold may have finally settled on Park City, but film execs were basking in the afterglow of Senator’s $5 million Brooklyn’s Finest pickup Saturday night, and warmed by the heat that could make Ashton Kutcher’s sex comedy Spread one of the biggest sales of the festival. On the flip side, a gay panic comedy with unknowns, Humpday, was in talks to make a deal with (rumor had it) Sony Pictures Classics or another small-scale specialty distributor.

After fest upon fest of disappointing big-name projects, Spread almost seemed too good to be true: a Sundance comedy with name actors (and nudity!) that seemed to live up to its commercial promise. Kutcher plays a wannabe gigolo with a variety of clients who seemingly meets his match (Anne Heche). The very indie director David Mackenzie (Young Adam) delivered a less-than-indie movie, and while Sundance purists could balk, in this economy it was cause for celebration. Any number of new distributors (Summit, Senator, Overture) looking for mainstream films on the cheap would be a good fit.
William Morris Independent’s Cassian Elwes, whose company co-repped the Finest sale with CAA, said “we were very conscious about getting our sale done within 24 hours of its premiere,” in part to give the market a much-needed psychological boost. The unfinished film was rushed into Sundance because the sellers didn’t want to wait until Cannes, he said, and to capitalize on having many key buyers assembled together. Senator president Mark Urman tracked down Elwes’ hotel room Friday night and knocked on his door at 2am, convincing sellers his new distribution firm was right for the film.

While it’s too early for buyers to be singing Happy Days are Here Again, the sale of Finest (despite some harsh criticism) and the appeal of Spread gives hope that the Jim Carrey/Ewan McGregor gay prison love comedy “I Love You Phillip Morris,” will live up to the same commercial expectations, even if it needs a little tweaking in the edit room. (Late-night Lil’ Wayne doc The Carter may also benefit from the up-with-stars mood). But even before the Sunday night Eccles premiere of Morris, buyers will have a host of films to scout.

An Education, Arlen Faber and World’s Greatest Dad are just some of the films showing promise. Check out the full list at the 10 Days of Sundance Sales Chart, and check it again late, late Sunday night to see which films beat the odds to score a sale.

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“Most of these women were in their early twenties. Most of them refused to go any further with him, but a few went to dinner, or to some sort of casting situation, or to someplace private… if the stories were just about some crazed sex addict who approaches thousands of women on the street trying to get laid, I wouldn’t be posting this now. I don’t want to be attacking every Hollywood douchebag who hits on countless women. That type of behavior isn’t cool, but I think it’s important to separate douchebaggery from any kind of sexual coercion. But the women I talked to who DID go someplace private with Toback, told stories that were worse than the women only accosted on the street… So I did what I could do in my impotent state – for over twenty years now, I’ve been bringing up James Toback every chance I could in groups of people. I couldn’t stop him, but I could warn people about him… I’ve been hoping the Weinstein/O’Reilly stuff would bring this vampire into the light (him and a couple others, frankly). So I was happy today to wake up to this story in the L. A. Times.”
~ James Gunn

“BATTLE OF THE SEXES: Politics and queerness as spectacle/spectacle as politics and queerness. Pretty delightful, lovely, erotic. A-

“Not since EASY A and CABARET have I seen Emma Stone give a real sense of her range. Here, she has pathos and interiority and desire. I love the cinematography and the ways in which the images of the tennis icons are refracted and manipulated via various surfaces/mediators. Also, wild how a haircut is one of the most erotic scenes in cinema this year. Spine tinglingly tactile that feels refreshing. Proof that *cough* you don’t need to be ~graphic/explicit~ to be erotic *cough*. Also, it made me want to get into tennis. Watching it, at least.

“There are interesting touches and intimations as to the cinematic nature of sports, & unpacking the formal approach of broadcasting sports.Also, I was here for Sarah Silverman smoking. And also, hi Mickey Sumner!! It’s a really interesting film about the ways in which public spectacle is never apolitical, and how spectacle is prone to assignation.

“There’s this one other scene from BATTLE OF THE SEXES that I love, and it’s the one in the bar. You see Billie looking after Marilyn as she dances. Through a crowd. There’s a paradoxical closeness and distance between them. In the purple light, and the kitschy decor, everything is distorted. But Billie catches a glance and you can feel the nervous swell inside.”
~ Kyle Turner