By David Poland firstname.lastname@example.org
Friday Estimates by Klady
Tracking aside, why would anyone be surprised by the opening of Four Christmases? Last year, Fred Claus got the worst possible reviews on the planet and with Vince Vaughn and the brilliant but not-box-office Paul Giamatti, and opened to $18 million. But even more interesting, This Christmas opened to a $26 million 5-day over Thanksgiving last year. The year before, Deck The Halls (does anyone even remember that film existed?) opened to $12 million. In ’04, the widely slammed Christmas with The Kranks opened to $22 million.
And look at the marketplace. If you want to go to a light comedy that is not for children, what are your options? This is the only movie out there. And then, add on the interest in Christmas movies. And then add Reese Witherspoon to Vince Vaughn. (I would say that WB learned the lesson last year that keeping Rachel Weisz out of Fred ads was a mistake… but 1) they didn’t make this film, and 2) there was no way that Reese Witherspoon, clearly a bigger rom-com draw than Vaughn, wasn’t going to be front & center here.)
Similarly, on the down side, who is so very shocked about Australia?
I mean, you know that the studio is not thrilled. If the film opened two weeks ago, as originally scheduled, this is the kind of weekend they would be expecting a Weekend Three for this film, not opening. But that said