By David Poland email@example.com
Selling A Paramount Turnaround
The Variety headline reads, “Paramount films fuel Viacom – (sub-head) Revenues up 21% to $3.9 billion last quarter”
How does one take the trade seriously when they don’t offer the real facts, but the spin as a headline?
The real deal from the Paramount/Viacom press release….
Was Paramount the cause of the increase in overall revenues (not net, which is down)? Philippe Dauman leads with something else – “The advantages of our growing multiple revenue streams were evident in the quarter, as we delivered double-digit growth in both our affiliate and ancillary revenues, led by the top-selling Rock Band music
Then, he gets into the movies.
And what are the actual numbers of the movie side?
In terms of box office, the studio had about $863 million in domestic gross box office dollars compared to $536m in the same quarter last year